{"id":1067,"date":"2026-05-22T07:08:03","date_gmt":"2026-05-22T07:08:03","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=1067"},"modified":"2026-05-22T07:08:04","modified_gmt":"2026-05-22T07:08:04","slug":"dunya-kupasinin-medya-ve-sponsorluk-geliri-6-milyar-dolari-asacak","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/dunya-kupasinin-medya-ve-sponsorluk-geliri-6-milyar-dolari-asacak\/","title":{"rendered":"D\u00fcnya Kupas\u0131\u2019n\u0131n medya ve sponsorluk geliri 6 milyar dolar\u0131 a\u015facak"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2026 FIFA World Cup i\u00e7in ticari beklentiler b\u00fcy\u00fcmeye devam ediyor. Ampere Analysis\u2019in tahminine g\u00f6re ABD, Kanada ve Meksika\u2019n\u0131n ev sahipli\u011finde d\u00fczenlenecek turnuva, medya haklar\u0131 ve sponsorluk gelirlerinde toplam 6 milyar dolar\u0131n \u00fczerine \u00e7\u0131kacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk kez 48 milli tak\u0131m\u0131n m\u00fccadele edece\u011fi organizasyon, artan ma\u00e7 say\u0131s\u0131yla birlikte yay\u0131nc\u0131lar ve markalar i\u00e7in yeni ticari f\u0131rsatlar yaratt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medya haklar\u0131ndan elde edilecek gelirin en az 3.8 milyar dolar olmas\u0131 bekleniyor. Bu rakam, 2022 FIFA World Cup\u2019na k\u0131yasla y\u00fczde 22\u2019lik art\u0131\u015f anlam\u0131na geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fcy\u00fcmenin merkezinde ise ABD pazar\u0131 yer al\u0131yor. \u00dclkedeki yay\u0131n anla\u015fmalar\u0131n\u0131n de\u011feri, 2022 turnuvas\u0131na g\u00f6re y\u00fczde 94 y\u00fckseldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geleneksel televizyon yay\u0131nc\u0131lar\u0131n\u0131n yan\u0131 s\u0131ra dijital platformlar da yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rd\u0131. DAZN, turnuvay\u0131 Japonya, \u0130talya ve \u0130spanya\u2019da yay\u0131nlayacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sponsorluk gelirlerinin ise 2.4 milyar dolara ula\u015faca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. DoorDash, Bank of America ve ADI Predict Street gibi \u015firketler organizasyona kat\u0131lan yeni markalar aras\u0131nda yer ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turnuvan\u0131n geleneksel sponsorlar\u0131 aras\u0131nda ise Adidas, The Coca-Cola Company ve Visa bulunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u00e7ecek, g\u0131da ve seyahat sekt\u00f6rleri organizasyonda \u00f6nemli pay sahibi olmaya devam ediyor. Qatar Airways, Budweiser, Marriott International ve American Airlines turnuvada yer alan markalar aras\u0131nda \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ampere Analysis\u2019e g\u00f6re turnuvan\u0131n geni\u015flemesi ve ABD\u2019nin ev sahipli\u011fi, D\u00fcnya Kupas\u0131\u2019n\u0131 her zamankinden daha b\u00fcy\u00fck bir k\u00fcresel ticaret platformuna d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 FIFA World Cup i\u00e7in ticari beklentiler b\u00fcy\u00fcmeye devam ediyor.<\/p>\n","protected":false},"author":1,"featured_media":562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-1067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo.webp",1280,720,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo-768x432.webp",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo.webp",1280,720,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo.webp",1280,720,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"2026 FIFA World Cup i\u00e7in ticari beklentiler b\u00fcy\u00fcmeye devam ediyor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1067"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1067\/revisions"}],"predecessor-version":[{"id":1068,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1067\/revisions\/1068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/562"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}