K\u00fcresel ger\u00e7ek zamanl\u0131 spor veri sa\u011flay\u0131c\u0131s\u0131 Genius Sports Limited ve medya ara\u015ft\u0131rma \u015firketi MediaScience taraf\u0131ndan yay\u0131mlanan yeni biyometrik \u00e7al\u0131\u015fma, canl\u0131 spor yay\u0131nlar\u0131nda kritik anlar\u0131n hemen ard\u0131ndan g\u00f6sterilen reklamlar\u0131n marka hat\u0131rlanmas\u0131n\u0131 ciddi \u015fekilde art\u0131rd\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n\n\n\n
\u201cThe Live Moment Effect\u201d ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rmaya g\u00f6re, ma\u00e7 i\u00e7indeki duygusal yo\u011funlu\u011fu y\u00fcksek anlar\u0131n (gol pozisyonlar\u0131, momentum de\u011fi\u015fimleri gibi) hemen sonras\u0131nda g\u00f6sterilen reklamlar, standart yay\u0131n ak\u0131\u015f\u0131na k\u0131yasla iki kat daha fazla reklams\u0131z marka hat\u0131rlanmas\u0131 (unaided recall)<\/strong> sa\u011fl\u0131yor.<\/p>\n\n\n\n \u00c7al\u0131\u015fma, izleyicilerin reklamdan hemen \u00f6nceki duygusal ve bili\u015fsel durumunun, reklam\u0131n etkisini do\u011frudan belirledi\u011fini vurguluyor. \u00d6zellikle kritik bir pozisyonun ard\u0131ndan gelen ilk 60 saniyenin, reklam performans\u0131 a\u00e7\u0131s\u0131ndan en verimli zaman aral\u0131\u011f\u0131 oldu\u011fu belirtiliyor.<\/p>\n\n\n\n Genius Sports, bu bulgular\u0131 ticarile\u015ftirmek i\u00e7in \u201cMoment Engine\u201d adl\u0131 bir teknoloji geli\u015ftiriyor. Sistem, canl\u0131 ma\u00e7 verilerini analiz ederek kritik anlar\u0131 tespit ediyor ve bu anlara g\u00f6re reklam i\u00e7eriklerini ger\u00e7ek zamanl\u0131 olarak de\u011fi\u015ftirmeyi hedefliyor.<\/p>\n\n\n\n \u015eirket y\u00f6neticileri, canl\u0131 spor reklamc\u0131l\u0131\u011f\u0131nda art\u0131k yaln\u0131zca eri\u015fimin de\u011fil, duygusal ba\u011flam\u0131n<\/strong> da belirleyici oldu\u011funu ifade ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":" K\u00fcresel ger\u00e7ek zamanl\u0131 spor veri sa\u011flay\u0131c\u0131s\u0131 Genius Sports Limited ve medya ara\u015ft\u0131rma \u015firketi MediaScience taraf\u0131ndan yay\u0131mlanan yeni biyometrik \u00e7al\u0131\u015fma, canl\u0131 spor yay\u0131nlar\u0131nda kritik anlar\u0131n hemen ard\u0131ndan g\u00f6sterilen reklamlar\u0131n marka hat\u0131rlanmas\u0131n\u0131 ciddi \u015fekilde art\u0131rd\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n","protected":false},"author":1,"featured_media":708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[248,249],"class_list":["post-1079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-canli-mac","tag-reklam"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/HH9MiCMXgAQgLrs-scaled.jpg",2560,1710,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/HH9MiCMXgAQgLrs-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/HH9MiCMXgAQgLrs-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/HH9MiCMXgAQgLrs-768x513.jpg",768,513,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/HH9MiCMXgAQgLrs-1024x684.jpg",1024,684,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/HH9MiCMXgAQgLrs-1536x1026.jpg",1536,1026,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/HH9MiCMXgAQgLrs-2048x1368.jpg",2048,1368,true]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"K\u00fcresel ger\u00e7ek zamanl\u0131 spor veri sa\u011flay\u0131c\u0131s\u0131 Genius Sports Limited ve medya ara\u015ft\u0131rma \u015firketi MediaScience taraf\u0131ndan yay\u0131mlanan yeni biyometrik \u00e7al\u0131\u015fma, canl\u0131 spor yay\u0131nlar\u0131nda kritik anlar\u0131n hemen ard\u0131ndan g\u00f6sterilen reklamlar\u0131n marka hat\u0131rlanmas\u0131n\u0131 ciddi \u015fekilde art\u0131rd\u0131\u011f\u0131n\u0131 ortaya koydu.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1079"}],"version-history":[{"count":2,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1079\/revisions"}],"predecessor-version":[{"id":1081,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1079\/revisions\/1081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/708"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}