Pep Guardiola\u2019n\u0131n Manchester City\u2019deki 10 y\u0131ll\u0131k d\u00f6neminin ard\u0131ndan sezon sonunda kul\u00fcpten ayr\u0131laca\u011f\u0131n\u0131 a\u00e7\u0131klamas\u0131, modern futbolun en ba\u015far\u0131l\u0131 d\u00f6nemlerinden birinin kapan\u0131\u015f\u0131 olarak de\u011ferlendiriliyor.<\/p>\n\n\n\n
Guardiola\u2019n\u0131n etkisi yaln\u0131zca saha i\u00e7indeki ba\u015far\u0131larla s\u0131n\u0131rl\u0131 kalmad\u0131; kul\u00fcb\u00fcn ticari g\u00fcc\u00fc, \u00f6zellikle ma\u00e7 g\u00fcn\u00fc gelirleri ve transfer yat\u0131r\u0131mlar\u0131 a\u00e7\u0131s\u0131ndan da \u00f6nemli \u00f6l\u00e7\u00fcde d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n\n\n\n
Guardiola\u2019n\u0131n 2016\/17 sezonunda g\u00f6reve ba\u015flad\u0131\u011f\u0131 d\u00f6nemde Manchester City, ma\u00e7 g\u00fcn\u00fc gelirlerinden 51,8 milyon sterlin elde ediyor ve Etihad Stadyumu\u2019nda Premier League ma\u00e7lar\u0131nda ortalama 54.019 seyirci a\u011f\u0131rl\u0131yordu. Sonraki y\u0131llarda bu gelir 2017\/18 sezonunda 56,6 milyon sterline, 2018\/19 sezonunda ise 58,2 milyon sterline y\u00fckseldi. Bu s\u00fcre\u00e7te seyirci say\u0131s\u0131 ise b\u00fcy\u00fck \u00f6l\u00e7\u00fcde istikrarl\u0131 kald\u0131.<\/p>\n\n\n\n
COVID-19 pandemisi bu y\u00fckseli\u015fi ge\u00e7ici olarak sekteye u\u011fratt\u0131. 2019\/20 sezonunda ma\u00e7 g\u00fcn\u00fc gelirleri 41,6 milyon sterline d\u00fc\u015ferken, 2020\/21 sezonunda ma\u00e7lar\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde seyircisiz oynanmas\u0131 nedeniyle gelir sadece 732 bin sterline geriledi.<\/p>\n\n\n\n
Taraftarlar\u0131n stadyumlara d\u00f6n\u00fc\u015f\u00fcyle birlikte kul\u00fcp h\u0131zl\u0131 bir toparlanma ya\u015fad\u0131. Guardiola y\u00f6netimindeki sportif ba\u015far\u0131lar\u0131n devam etmesiyle City, 2022\/23 sezonunda 31 i\u00e7 saha ma\u00e7\u0131ndan 71,9 milyon sterlin ma\u00e7 g\u00fcn\u00fc geliri elde etti.<\/p>\n\n\n\n
Bu seviye sonraki y\u0131llarda da korundu. Manchester City, 2023\/24 sezonunda 75,6 milyon sterlin, 2024\/25 sezonunda ise yakla\u015f\u0131k 75 milyon sterlin ma\u00e7 g\u00fcn\u00fc geliri elde etti. Ortalama seyirci say\u0131s\u0131 da 53.000\u2019in \u00fczerinde sabit kald\u0131.<\/p>\n\n\n\n
Bu veriler, Guardiola\u2019n\u0131n kul\u00fcb\u00fcn i\u00e7 saha ma\u00e7lar\u0131n\u0131n ticari de\u011ferini, seyirci say\u0131s\u0131nda b\u00fcy\u00fck dalgalanmalar olmadan art\u0131rmay\u0131 ba\u015fard\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\n\n\n\n
Ayn\u0131 d\u00f6nemde Manchester City, transfer piyasas\u0131nda da Guardiola\u2019ya b\u00fcy\u00fck yat\u0131r\u0131m yapt\u0131. Transfermarkt verilerine g\u00f6re kul\u00fcp, 10 y\u0131ll\u0131k s\u00fcre\u00e7te oyuncu transferlerine toplamda 2,05 milyar eurodan fazla harcama yapt\u0131.<\/p>\n\n\n\n
En y\u00fcksek harcama 2017\/18 sezonunda ger\u00e7ekle\u015fti ve City yakla\u015f\u0131k 317,5 milyon euro harcad\u0131. Di\u011fer b\u00fcy\u00fck yat\u0131r\u0131m d\u00f6nemleri ise 2023\/24 (259,6 milyon euro) ve 2025\/26 (301,8 milyon euro) sezonlar\u0131 oldu.<\/p>\n\n\n\n
Bu y\u00fcksek harcamalar \u00e7o\u011fu zaman k\u0131sa vadeli sportif ba\u015far\u0131yla da \u00f6rt\u00fc\u015ft\u00fc. 2017\/18 sezonundaki rekor yat\u0131r\u0131m\u0131n ard\u0131ndan City, Premier League ve Carabao Cup\u2019\u0131 kazand\u0131. Buna kar\u015f\u0131l\u0131k 2018\/19 sezonunda daha d\u00fc\u015f\u00fck bir harcama (78,59 milyon euro) yap\u0131lmas\u0131na ra\u011fmen kul\u00fcp d\u00f6rt kupa kazand\u0131: Premier League, FA Cup, League Cup ve Community Shield.<\/p>\n\n\n\n
Ancak bu ba\u015far\u0131lar\u0131n arkas\u0131nda, \u00f6nceki iki sezonda yap\u0131lan 530 milyon euroyu a\u015fan yat\u0131r\u0131mlar\u0131n etkisi bulunuyordu.<\/p>\n\n\n\n
Guardiola d\u00f6neminin zirvesi ise 2022\/23 sezonu oldu. Birka\u00e7 y\u0131l s\u00fcren y\u00fcksek transfer harcamalar\u0131n\u0131n ard\u0131ndan City, 155 milyon euro daha yat\u0131r\u0131m yaparak kul\u00fcp tarihinin en ba\u015far\u0131l\u0131 sezonlar\u0131ndan birini ge\u00e7irdi ve Premier League, FA Cup, League Cup, UEFA Champions League, UEFA Super Cup ve FIFA Club World Cup \u015fampiyonluklar\u0131n\u0131 kazand\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pep Guardiola\u2019n\u0131n Manchester City\u2019deki 10 y\u0131ll\u0131k d\u00f6neminin ard\u0131ndan sezon sonunda kul\u00fcpten ayr\u0131laca\u011f\u0131n\u0131 a\u00e7\u0131klamas\u0131, modern futbolun en ba\u015far\u0131l\u0131 d\u00f6nemlerinden birinin kapan\u0131\u015f\u0131 olarak de\u011ferlendiriliyor. Guardiola\u2019n\u0131n etkisi yaln\u0131zca saha i\u00e7indeki ba\u015far\u0131larla s\u0131n\u0131rl\u0131 kalmad\u0131; kul\u00fcb\u00fcn ticari g\u00fcc\u00fc, \u00f6zellikle ma\u00e7 g\u00fcn\u00fc gelirleri ve transfer yat\u0131r\u0131mlar\u0131 a\u00e7\u0131s\u0131ndan da \u00f6nemli \u00f6l\u00e7\u00fcde d\u00f6n\u00fc\u015ft\u00fc. Guardiola\u2019n\u0131n 2016\/17 sezonunda g\u00f6reve ba\u015flad\u0131\u011f\u0131 d\u00f6nemde Manchester City, ma\u00e7 g\u00fcn\u00fc…<\/p>\n","protected":false},"author":1,"featured_media":1160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[251],"class_list":["post-1156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tepe","tag-guardiola"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/1385501.webp",1280,720,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/1385501-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/1385501-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/1385501-768x432.webp",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/1385501-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/1385501.webp",1280,720,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/1385501.webp",1280,720,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Pep Guardiola\u2019n\u0131n Manchester City\u2019deki 10 y\u0131ll\u0131k d\u00f6neminin ard\u0131ndan sezon sonunda kul\u00fcpten ayr\u0131laca\u011f\u0131n\u0131 a\u00e7\u0131klamas\u0131, modern futbolun en ba\u015far\u0131l\u0131 d\u00f6nemlerinden birinin kapan\u0131\u015f\u0131 olarak de\u011ferlendiriliyor. Guardiola\u2019n\u0131n etkisi yaln\u0131zca saha i\u00e7indeki ba\u015far\u0131larla s\u0131n\u0131rl\u0131 kalmad\u0131; kul\u00fcb\u00fcn ticari g\u00fcc\u00fc, \u00f6zellikle ma\u00e7 g\u00fcn\u00fc gelirleri ve transfer yat\u0131r\u0131mlar\u0131 a\u00e7\u0131s\u0131ndan da \u00f6nemli \u00f6l\u00e7\u00fcde d\u00f6n\u00fc\u015ft\u00fc. Guardiola\u2019n\u0131n 2016\/17 sezonunda g\u00f6reve ba\u015flad\u0131\u011f\u0131 d\u00f6nemde Manchester City, ma\u00e7 g\u00fcn\u00fc...","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1156"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1156\/revisions"}],"predecessor-version":[{"id":1161,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1156\/revisions\/1161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1160"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}