Morning Consult taraf\u0131ndan yap\u0131lan yeni bir ara\u015ft\u0131rma, ABD’deki gen\u00e7 yeti\u015fkinlerin (18-29 ya\u015f aras\u0131) futbol alg\u0131s\u0131nda devrim niteli\u011finde bir de\u011fi\u015fimi g\u00f6zler \u00f6n\u00fcne serdi. Y\u0131llard\u0131r \u00fclkede “ni\u015f” bir spor olarak g\u00f6r\u00fclen futbolun k\u00fcresel zirvesi FIFA D\u00fcnya Kupas\u0131, art\u0131k NBA Finalleri ve World Series (Beyzbol) ile kafa kafaya yar\u0131\u015f\u0131yor. NEW YORK \u2014 Amerika Birle\u015fik Devletleri’nde spor yay\u0131nc\u0131l\u0131\u011f\u0131 ve sponsorluk ekosistemini k\u00f6kten sarsacak veriler yay\u0131nland\u0131. Morning Consult\u2019\u0131n 2.201 ABD’li yeti\u015fkinle ger\u00e7ekle\u015ftirdi\u011fi geni\u015f kapsaml\u0131 anket, 18-29 ya\u015f grubundaki gen\u00e7lerin spor izleme al\u0131\u015fkanl\u0131klar\u0131nda futbolun (soccer) y\u00fckseli\u015fini a\u00e7\u0131k\u00e7a kan\u0131tlad\u0131. <\/p>\n\n\n\n
<\/p>\n\n\n\n
Geleneksel olarak Amerikan spor k\u00fclt\u00fcr\u00fcn\u00fcn zirvesini olu\u015fturan organizasyonlar, gen\u00e7 jenerasyonun radikal tercihiyle sars\u0131lm\u0131\u015f durumda. Ankete g\u00f6re, gen\u00e7 yeti\u015fkinlerin maj\u00f6r spor etkinliklerini izleme e\u011filiminde adeta \u00fc\u00e7l\u00fc bir d\u00fc\u011f\u00fcm ya\u015fan\u0131yor: NBA Finalleri: %40 World Series (MLB): %39 FIFA D\u00fcnya Kupas\u0131: %38 Aralar\u0131ndaki hata pay\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, D\u00fcnya Kupas\u0131’n\u0131n art\u0131k NBA Finalleri ve beyzbolun zirvesi olan World Series ile tamamen ayn\u0131 ligde ve ayn\u0131 pop\u00fclaritede oldu\u011fu g\u00f6r\u00fcl\u00fcyor. <\/p>\n\n\n\n
Listenin tart\u0131\u015fmas\u0131z lideri ise %65 ile h\u00e2l\u00e2 Super Bowl konumunda. Di\u011fer Devleri Geride B\u0131rakt\u0131 D\u00fcnya Kupas\u0131’n\u0131n yakalad\u0131\u011f\u0131 bu %38’lik oran, Amerika’n\u0131n kendi k\u00f6kl\u00fc spor organizasyonlar\u0131n\u0131 da g\u00f6lgede b\u0131rakt\u0131. Gen\u00e7lerin ilgi listesinde futbol; buz hokeyinin zirvesi Stanley Cup (%25), motor sporlar\u0131n\u0131n efsanesi Daytona 500 (%22), Kentucky Derby (%18) ve Wimbledon (%16) gibi devleri a\u00e7\u0131k ara geride b\u0131rakm\u0131\u015f durumda. “Futbol art\u0131k bir kenar mahalle sporu de\u011fil; Amerikan spor d\u00fcnyas\u0131n\u0131n ba\u015fk\u00f6\u015fesinde oturuyor.” Markalar \u0130\u00e7in “Ezber Bozan” D\u00f6nem Bu veriler, \u00f6zellikle gen\u00e7 kitleye ula\u015fmak isteyen k\u00fcresel ve yerel markalar i\u00e7in \u00e7ok net bir mesaj i\u00e7eriyor: D\u00fcnya Kupas\u0131’n\u0131 ge\u00e7ici bir heves veya ni\u015f bir turnuva olarak g\u00f6rme d\u00f6nemi kapand\u0131. Gen\u00e7 yeti\u015fkinler nezdinde futbol, Amerikan k\u00fclt\u00fcr\u00fcn\u00fcn “ba\u015f tac\u0131” olan spor etkinlikleriyle yan yana oturuyor. Pazarlama stratejilerini h\u00e2l\u00e2 eski ezberlerle (yaln\u0131zca Amerikan futbolu, basketbol ve beyzbol odakl\u0131) kuran markalar\u0131n, Z ku\u015fa\u011f\u0131n\u0131n bu dinamik ve futbolsever y\u00fcz\u00fcn\u00fc acilen radarlar\u0131na almas\u0131 gerekiyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Morning Consult taraf\u0131ndan yap\u0131lan yeni bir ara\u015ft\u0131rma, ABD’deki gen\u00e7 yeti\u015fkinlerin (18-29 ya\u015f aras\u0131) futbol alg\u0131s\u0131nda devrim niteli\u011finde bir de\u011fi\u015fimi g\u00f6zler \u00f6n\u00fcne serdi. Y\u0131llard\u0131r \u00fclkede “ni\u015f” bir spor olarak g\u00f6r\u00fclen futbolun k\u00fcresel zirvesi FIFA D\u00fcnya Kupas\u0131, art\u0131k NBA Finalleri ve World Series (Beyzbol) ile kafa kafaya yar\u0131\u015f\u0131yor. NEW YORK \u2014 Amerika Birle\u015fik Devletleri’nde spor yay\u0131nc\u0131l\u0131\u011f\u0131 ve…<\/p>\n","protected":false},"author":1,"featured_media":562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[58],"class_list":["post-1244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tepe","tag-dunya-kupasi"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo.webp",1280,720,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo-768x432.webp",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo.webp",1280,720,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/abd-dunya-kupasi-taraftarlari-icin-vize-kolayligi-sagliyor-5jlo.webp",1280,720,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Morning Consult taraf\u0131ndan yap\u0131lan yeni bir ara\u015ft\u0131rma, ABD’deki gen\u00e7 yeti\u015fkinlerin (18-29 ya\u015f aras\u0131) futbol alg\u0131s\u0131nda devrim niteli\u011finde bir de\u011fi\u015fimi g\u00f6zler \u00f6n\u00fcne serdi. Y\u0131llard\u0131r \u00fclkede “ni\u015f” bir spor olarak g\u00f6r\u00fclen futbolun k\u00fcresel zirvesi FIFA D\u00fcnya Kupas\u0131, art\u0131k NBA Finalleri ve World Series (Beyzbol) ile kafa kafaya yar\u0131\u015f\u0131yor. NEW YORK \u2014 Amerika Birle\u015fik Devletleri’nde spor yay\u0131nc\u0131l\u0131\u011f\u0131 ve...","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1244"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1244\/revisions"}],"predecessor-version":[{"id":1245,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1244\/revisions\/1245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/562"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}