Major League Soccer, taraftar deneyimini ve lig operasyonlar\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefleyen yapay zek\u00e2 destekli yeni bir teknoloji altyap\u0131s\u0131 i\u00e7in World Wide Technology ile i\u015f birli\u011fi yapt\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n\n\n\n
Ortakl\u0131k kapsam\u0131nda yapay zek\u00e2, veri analizi ve ki\u015fiselle\u015ftirilmi\u015f dijital deneyimler kullan\u0131larak MLS ile taraftarlar aras\u0131ndaki ba\u011f\u0131n g\u00fc\u00e7lendirilmesi hedefleniyor. Lig y\u00f6netimi, uzun vadede d\u00fcnyan\u0131n en ba\u011flant\u0131l\u0131 ve dijital odakl\u0131 spor organizasyonlar\u0131ndan biri olmay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n
MLS Teknoloji Direkt\u00f6r\u00fc John Nicastro, teknolojinin art\u0131k taraftar etkile\u015fiminin merkezine yerle\u015fti\u011fini belirterek projenin temelinde daha ak\u0131ll\u0131 i\u00e7erik ke\u015ffi, ki\u015fiselle\u015ftirilmi\u015f deneyimler ve operasyonel verimlilik oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n
\u0130\u015f birli\u011fi; yapay zek\u00e2 destekli i\u00e7erik \u00f6nerileri, otomatik i\u015f ak\u0131\u015flar\u0131, kul\u00fcpler ve oyuncular etraf\u0131nda \u00f6zelle\u015ftirilmi\u015f i\u00e7erikler ile ma\u00e7 g\u00fcn\u00fc dijital deneyimlerinin geli\u015ftirilmesini kaps\u0131yor.<\/p>\n\n\n\n
World Wide Technology CTO\u2019su Mike Taylor ise projenin tek bir yapay zek\u00e2 arac\u0131ndan ibaret olmad\u0131\u011f\u0131n\u0131, taraftar davran\u0131\u015flar\u0131n\u0131, i\u00e7erik t\u00fcketimini ve ticari verileri ayn\u0131 ekosistemde birle\u015ftiren geni\u015f \u00e7apl\u0131 bir teknoloji altyap\u0131s\u0131 kurmay\u0131 ama\u00e7lad\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n
MLS y\u00f6netimine g\u00f6re canl\u0131 ma\u00e7 deneyimi, kul\u00fcp ba\u011fl\u0131l\u0131\u011f\u0131 ve sosyal medya etkile\u015fimi sayesinde spor d\u00fcnyas\u0131 \u00e7ok g\u00fc\u00e7l\u00fc duygusal ve davran\u0131\u015fsal veri \u00fcretiyor. Lig, bu verileri kullanarak gelecekte \u00e7ok daha ki\u015fisel taraftar deneyimleri olu\u015fturmay\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Major League Soccer, taraftar deneyimini ve lig operasyonlar\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefleyen yapay zek\u00e2 destekli yeni bir teknoloji altyap\u0131s\u0131 i\u00e7in World Wide Technology ile i\u015f birli\u011fi yapt\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n","protected":false},"author":1,"featured_media":1418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[292],"class_list":["post-1417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-mls"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/0x0-2.webp",1440,920,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/0x0-2-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/0x0-2-300x192.webp",300,192,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/0x0-2-768x491.webp",768,491,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/0x0-2-1024x654.webp",1024,654,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/0x0-2.webp",1440,920,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/0x0-2.webp",1440,920,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Major League Soccer, taraftar deneyimini ve lig operasyonlar\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefleyen yapay zek\u00e2 destekli yeni bir teknoloji altyap\u0131s\u0131 i\u00e7in World Wide Technology ile i\u015f birli\u011fi yapt\u0131\u011f\u0131n\u0131 duyurdu.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1417"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1417\/revisions"}],"predecessor-version":[{"id":1419,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1417\/revisions\/1419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1418"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}