FC Barcelona, perakende ve lisanslama \u015firketi BLM\u2019yi (Bar\u00e7a Licensing & Merchandising) \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde 300 milyon euroluk bir i\u015f hacmine ula\u015ft\u0131rmay\u0131 hedefliyor.<\/p>\n\n\n\n
Kul\u00fcb\u00fcn projeksiyonlar\u0131na g\u00f6re BLM\u2019nin 2025-2026 sezonunda 200 milyon euro gelir baraj\u0131n\u0131 a\u015fmas\u0131 bekleniyor. Y\u00f6netim, b\u00fcy\u00fcmenin en \u00f6nemli itici g\u00fc\u00e7leri aras\u0131nda tamamen yeniden a\u00e7\u0131lacak olan Spotify Camp Nou\u2019yu g\u00f6r\u00fcyor.<\/p>\n\n\n\n
Barcelona ayr\u0131ca turizm odakl\u0131 sat\u0131\u015flar, e-ticaret yat\u0131r\u0131mlar\u0131 ve Madrid ile Istanbul gibi \u015fehirlerde a\u00e7\u0131lacak yeni ma\u011fazalar \u00fczerinden gelirlerini art\u0131rmay\u0131 planl\u0131yor.<\/p>\n\n\n\n
Stratejinin bir di\u011fer \u00f6nemli aya\u011f\u0131n\u0131 ise kul\u00fcb\u00fcn kendi moda ve ya\u015fam tarz\u0131 \u00fcr\u00fcnlerini geli\u015ftirmesi olu\u015fturuyor. B\u00f6ylece Bar\u00e7a, d\u0131\u015f \u00fcreticilere ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 azalt\u0131p kendi markas\u0131n\u0131 daha g\u00fc\u00e7l\u00fc hale getirmeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n
Kul\u00fcp y\u00f6netimi, \u00f6zellikle yenilenen Camp Nou\u2019nun yeniden tam kapasiteyle faaliyete ge\u00e7mesiyle birlikte taraftar ve turist harcamalar\u0131n\u0131n ciddi \u015fekilde artaca\u011f\u0131n\u0131, bunun da perakende gelirlerini \u00f6nemli \u00f6l\u00e7\u00fcde yukar\u0131 ta\u015f\u0131yaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
FC Barcelona, perakende ve lisanslama \u015firketi BLM\u2019yi (Bar\u00e7a Licensing & Merchandising) \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde 300 milyon euroluk bir i\u015f hacmine ula\u015ft\u0131rmay\u0131 hedefliyor.<\/p>\n","protected":false},"author":1,"featured_media":1427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[33],"class_list":["post-1426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-barcelona"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/LlanamentSamarretaColdplayaBaraStoreSpotifyCampNou18102024_2024-10-18_blmtakeoversamarreta_07.webp",1200,750,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/LlanamentSamarretaColdplayaBaraStoreSpotifyCampNou18102024_2024-10-18_blmtakeoversamarreta_07-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/LlanamentSamarretaColdplayaBaraStoreSpotifyCampNou18102024_2024-10-18_blmtakeoversamarreta_07-300x188.webp",300,188,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/LlanamentSamarretaColdplayaBaraStoreSpotifyCampNou18102024_2024-10-18_blmtakeoversamarreta_07-768x480.webp",768,480,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/LlanamentSamarretaColdplayaBaraStoreSpotifyCampNou18102024_2024-10-18_blmtakeoversamarreta_07-1024x640.webp",1024,640,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/LlanamentSamarretaColdplayaBaraStoreSpotifyCampNou18102024_2024-10-18_blmtakeoversamarreta_07.webp",1200,750,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/LlanamentSamarretaColdplayaBaraStoreSpotifyCampNou18102024_2024-10-18_blmtakeoversamarreta_07.webp",1200,750,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"FC Barcelona, perakende ve lisanslama \u015firketi BLM\u2019yi (Bar\u00e7a Licensing & Merchandising) \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde 300 milyon euroluk bir i\u015f hacmine ula\u015ft\u0131rmay\u0131 hedefliyor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1426"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1426\/revisions"}],"predecessor-version":[{"id":1428,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1426\/revisions\/1428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1427"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}