Movistar, \u0130spanya Mill\u00ee Tak\u0131m\u0131 sponsorlu\u011fu kapsam\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc \u201cEs por todos\u201d kampanyas\u0131n\u0131n yeni reklam filmini yay\u0131nlad\u0131. \u201cBatido\u201d adl\u0131 \u00e7al\u0131\u015fma, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yapay zek\u00e2 kullan\u0131larak \u00fcretilmesiyle dikkat \u00e7ekti.<\/p>\n\n\n\n
Yakla\u015f\u0131k 120 saniye s\u00fcren reklam filminin %95\u2019inin yapay zek\u00e2 ile olu\u015fturuldu\u011fu a\u00e7\u0131kland\u0131. Proje, yarat\u0131c\u0131 ajans MITO AI<\/strong> taraf\u0131ndan \u00fcretildi ve \u00e7al\u0131\u015fmada 100\u2019den fazla ki\u015finin yer ald\u0131\u011f\u0131 belirtildi.<\/p>\n\n\n\n Reklam, 2026 FIFA D\u00fcnya Kupas\u0131 \u00f6ncesinde dijital i\u00e7erik \u00fcretiminde yapay zek\u00e2 kullan\u0131m\u0131n\u0131n ula\u015ft\u0131\u011f\u0131 noktay\u0131 g\u00f6stermesi a\u00e7\u0131s\u0131ndan \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n Kampanya fikri, \u0130spanya Mill\u00ee Tak\u0131m\u0131 teknik direkt\u00f6r\u00fc Luis de la Fuente\u2019in talebiyle kurguland\u0131. Hik\u00e2yede iki gen\u00e7, yapay zek\u00e2 kullanarak bir reklam olu\u015fturuyor.<\/p>\n\n\n\n Reklamda Lamine Yamal gibi \u0130spanyol mill\u00ee tak\u0131m oyuncular\u0131n\u0131n yan\u0131 s\u0131ra d\u00fcnyaca \u00fcnl\u00fc \u015fef Ferran Adri\u00e0 gibi isimler de yer al\u0131yor.<\/p>\n\n\n\n Movistar, bu reklamla birlikte \u201cEs por todos\u201d kampanyas\u0131n\u0131 s\u00fcrd\u00fcrerek mill\u00ee tak\u0131m etraf\u0131nda toplumsal birlik ve dijital d\u00f6n\u00fc\u015f\u00fcm temas\u0131n\u0131 vurguluyor.<\/p>\n\n\n\n Yapay zek\u00e2 ile \u00fcretilen bu t\u00fcr i\u00e7erikler, \u00f6zellikle b\u00fcy\u00fck turnuva d\u00f6nemlerinde markalar\u0131n daha h\u0131zl\u0131, daha geni\u015f \u00f6l\u00e7ekli ve daha deneysel kampanyalar \u00fcretmesine olanak tan\u0131yor. Movistar\u2019\u0131n bu \u00e7al\u0131\u015fmas\u0131, spor pazarlamas\u0131nda AI kullan\u0131m\u0131n\u0131n geldi\u011fi noktay\u0131 g\u00f6steren \u00f6rneklerden biri olarak de\u011ferlendiriliyor.<\/p>\n","protected":false},"excerpt":{"rendered":" Movistar, \u0130spanya Mill\u00ee Tak\u0131m\u0131 sponsorlu\u011fu kapsam\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc \u201cEs por todos\u201d kampanyas\u0131n\u0131n yeni reklam filmini yay\u0131nlad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":1457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[164,299],"class_list":["post-1456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-ai","tag-movistar"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-27-113851.png",1333,682,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-27-113851-150x150.png",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-27-113851-300x153.png",300,153,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-27-113851-768x393.png",768,393,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-27-113851-1024x524.png",1024,524,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-27-113851.png",1333,682,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-27-113851.png",1333,682,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Movistar, \u0130spanya Mill\u00ee Tak\u0131m\u0131 sponsorlu\u011fu kapsam\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc \u201cEs por todos\u201d kampanyas\u0131n\u0131n yeni reklam filmini yay\u0131nlad\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1456"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1456\/revisions"}],"predecessor-version":[{"id":1458,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1456\/revisions\/1458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1457"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Gen\u00e7ler, teknik direkt\u00f6r ve AI \u00fcretim fikri<\/h3>\n\n\n\n
\u201cEs por todos\u201d kampanyas\u0131n\u0131n par\u00e7as\u0131<\/h3>\n\n\n\n
Spor reklamc\u0131l\u0131\u011f\u0131nda yeni d\u00f6nem<\/h3>\n\n\n\n