2026 FIFA D\u00fcnya Kupas\u0131 \u00f6ncesinde haz\u0131rlanan pazar pay\u0131 analizine g\u00f6re forma tedarikinde k\u00fcresel rekabet netle\u015fti. Toplam 48 \u00fclkenin yer ald\u0131\u011f\u0131 da\u011f\u0131l\u0131mda \u00fc\u00e7 b\u00fcy\u00fck marka pazar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc kontrol ediyor.<\/p>\n\n\n\n
Verilere g\u00f6re Adidas 14 \u00fclke ile (%29,1) lider konumda yer al\u0131yor. Nike 12 \u00fclke (%25,0) ile ikinci s\u0131rada bulunurken, Puma 11 \u00fclke (%22,9) ile \u00fc\u00e7\u00fcnc\u00fc s\u0131ray\u0131 ald\u0131.<\/p>\n\n\n\n
Daha k\u00fc\u00e7\u00fck markalar aras\u0131nda Kelme ve Jako iki\u015fer \u00fclke ile yer al\u0131rken, kalan 7 \u00fclke farkl\u0131 yerel ve ni\u015f \u00fcreticiler taraf\u0131ndan temsil ediliyor.<\/p>\n\n\n\n
Almanya, Arjantin, Bel\u00e7ika, Cezayir, Ekvador, G\u00fcney Afrika, Japonya, Katar, Kolombiya, Meksika, Suudi Arabistan, \u0130sko\u00e7ya, \u0130spanya ve \u0130sve\u00e7.<\/p>\n\n\n\n
ABD, Avustralya, Brezilya, Fransa, G\u00fcney Kore, Hollanda, H\u0131rvatistan, Kanada, Norve\u00e7, T\u00fcrkiye, Uruguay ve \u0130ngiltere.<\/p>\n\n\n\n
Avusturya, Fas, Fildi\u015fi Sahili, Gana, M\u0131s\u0131r, Paraguay, Portekiz, Senegal, Yeni Zelanda, \u00c7ekya ve \u0130svi\u00e7re.<\/p>\n\n\n\n
Kelme Bosna-Hersek ve Dominik Cumhuriyeti\u2019ni, Jako ise Irak ve Kuzey Makedonya\u2019y\u0131 temsil ediyor.<\/p>\n\n\n\n
Kalan \u00fclkeler ise Marathon, Saeta, Reebok, Capelli Sport, Merooj, Grand Sport ve yerel \u00fcreticiler taraf\u0131ndan tedarik ediliyor.<\/p>\n\n\n\n
Analiz, k\u00fcresel spor giyim pazar\u0131nda Adidas, Nike ve Puma\u2019n\u0131n a\u00e7\u0131k ara dominasyonunu s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6sterirken, \u00f6zellikle geli\u015fmekte olan \u00fclkelerde yerel markalar\u0131n da varl\u0131k g\u00f6stermeye devam etti\u011fini ortaya koyuyor.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
2026 FIFA D\u00fcnya Kupas\u0131 \u00f6ncesinde haz\u0131rlanan pazar pay\u0131 analizine g\u00f6re forma tedarikinde k\u00fcresel rekabet netle\u015fti.<\/p>\n","protected":false},"author":1,"featured_media":599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[47,58,140,194],"class_list":["post-1504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-adidas","tag-dunya-kupasi","tag-nike","tag-puma"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/4dcf1cbed69448dbab4c188d70093bef-scaled-1.jpg",2560,1577,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/4dcf1cbed69448dbab4c188d70093bef-scaled-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/4dcf1cbed69448dbab4c188d70093bef-scaled-1-300x185.jpg",300,185,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/4dcf1cbed69448dbab4c188d70093bef-scaled-1-768x473.jpg",768,473,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/4dcf1cbed69448dbab4c188d70093bef-scaled-1-1024x631.jpg",1024,631,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/4dcf1cbed69448dbab4c188d70093bef-scaled-1-1536x946.jpg",1536,946,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/4dcf1cbed69448dbab4c188d70093bef-scaled-1-2048x1262.jpg",2048,1262,true]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"2026 FIFA D\u00fcnya Kupas\u0131 \u00f6ncesinde haz\u0131rlanan pazar pay\u0131 analizine g\u00f6re forma tedarikinde k\u00fcresel rekabet netle\u015fti.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1504"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1504\/revisions"}],"predecessor-version":[{"id":1505,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1504\/revisions\/1505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/599"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}