Volleyball World, k\u00fcresel voleybol taraftar kitlesini neredeyse ikiye katlayarak 1,5 milyar ki\u015fiye ula\u015ft\u0131rmay\u0131 hedefliyor. Kurulu\u015fun \u00dcr\u00fcn Direkt\u00f6r\u00fc Marcelo Hargreaves, kat\u0131ld\u0131\u011f\u0131 programda voleybolun ticari gelece\u011fi, k\u00fcresel b\u00fcy\u00fcme planlar\u0131 ve sporun kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu temel zorluklar hakk\u0131nda \u00f6nemli a\u00e7\u0131klamalarda bulundu.<\/p>\n\n\n\n
\u015eubat 2021\u2019de Uluslararas\u0131 Voleybol Federasyonu (FIVB) ile yat\u0131r\u0131m \u015firketi CVC Capital Partners ortakl\u0131\u011f\u0131nda kurulan Volleyball World, voleybolu k\u00fcresel \u00f6l\u00e7ekte daha g\u00fc\u00e7l\u00fc bir spor e\u011flence markas\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n
Hargreaves\u2019in payla\u015ft\u0131\u011f\u0131 verilere g\u00f6re bug\u00fcn d\u00fcnya genelinde voleybolla bir \u015fekilde ilgilenen yakla\u015f\u0131k 800 milyon insan bulunuyor. Volleyball World\u2019\u00fcn temel hedefi ise bu rakam\u0131 \u00f6n\u00fcm\u00fczdeki y\u0131llarda 1,5 milyar seviyesine ta\u015f\u0131mak.<\/p>\n\n\n\n
Ancak y\u00f6neticiye g\u00f6re en b\u00fcy\u00fck sorunlardan biri, voleybolun \u00f6zellikle Olimpiyat Oyunlar\u0131 d\u00f6neminde b\u00fcy\u00fck ilgi g\u00f6rmesine ra\u011fmen bu kitlenin \u00f6nemli b\u00f6l\u00fcm\u00fcn\u00fcn oyunlar sonras\u0131nda sporu d\u00fczenli takip etmeyi b\u0131rakmas\u0131.<\/p>\n\n\n\n
Bu nedenle Volleyball World, Olimpiyat d\u00f6ng\u00fcleri aras\u0131ndaki d\u00f6nemde taraftar ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 korumay\u0131 stratejik \u00f6ncelik haline getirmi\u015f durumda. Kurulu\u015f, bu s\u00fcre\u00e7te Voleybol Milletler Ligi\u2019ni (VNL) en \u00f6nemli k\u00fcresel \u00fcr\u00fcnlerinden biri olarak g\u00f6r\u00fcyor.<\/p>\n\n\n\n
\u201cHer d\u00f6rt y\u0131lda bir \u00e7ok b\u00fcy\u00fck bir ilgi patlamas\u0131 ya\u015f\u0131yoruz. As\u0131l mesele, bu ilgiyi Olimpiyatlar aras\u0131ndaki d\u00f6nemde nas\u0131l s\u00fcrd\u00fcrebilece\u011fimiz,\u201d diyen Hargreaves, VNL\u2019nin y\u0131l boyunca i\u00e7erik ve organizasyon \u00fcreterek bu bo\u015flu\u011fu doldurdu\u011funu belirtti.<\/p>\n\n\n\n
Hargreaves, CVC Capital Partners\u2019\u0131n Volleyball World\u2019e yapt\u0131\u011f\u0131 yat\u0131r\u0131m\u0131n voleybolun profesyonel ve ticari geli\u015fimi a\u00e7\u0131s\u0131ndan kritik bir d\u00f6n\u00fcm noktas\u0131 oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n
Ticari haklar\u0131n d\u0131\u015f bir yap\u0131 taraf\u0131ndan y\u00f6netilmesinin belirli \u00f6l\u00e7\u00fcde kontrol kayb\u0131 anlam\u0131na geldi\u011fini kabul eden y\u00f6netici, buna ra\u011fmen performans g\u00f6stergelerinde ciddi iyile\u015fmeler ya\u015fand\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n
Ayr\u0131ca Volleyball World modeliyle elde edilen gelirlerin yaln\u0131zca \u00fcst d\u00fczey organizasyonlara de\u011fil, sporun t\u00fcm ekosistemine yeniden yat\u0131r\u0131m olarak d\u00f6nd\u00fc\u011f\u00fcn\u00fc vurgulad\u0131.<\/p>\n\n\n\n
\u201cVolleyball World piramidin tepesinde faaliyet g\u00f6steriyor olabilir ancak sisteme giren yat\u0131r\u0131m federasyonlar arac\u0131l\u0131\u011f\u0131yla t\u00fcm yap\u0131ya da\u011f\u0131l\u0131yor,\u201d dedi.<\/p>\n\n\n\n
Marcelo Hargreaves, Volleyball World i\u00e7in en \u00f6nemli b\u00fcy\u00fcme pazarlar\u0131n\u0131 da a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n
Amerika k\u0131tas\u0131nda Brezilya ve ABD; Avrupa\u2019da \u0130talya, Polonya ve T\u00fcrkiye; Asya\u2019da ise Japonya, \u00c7in ve Tayland \u00f6ncelikli \u00fclkeler aras\u0131nda yer al\u0131yor.<\/p>\n\n\n\n
\u00d6zellikle Kuzey Amerika pazar\u0131n\u0131n gelecek y\u0131llarda kritik \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131na dikkat \u00e7eken y\u00f6netici, ABD ve Kanada\u2019n\u0131n ev sahipli\u011fi yapaca\u011f\u0131 Kad\u0131nlar Voleybol D\u00fcnya \u015eampiyonas\u0131\u2019n\u0131n b\u00f6lgede b\u00fcy\u00fck bir etki yaratabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n
Turnuvan\u0131n finali, 2028 Los Angeles Olimpiyat Oyunlar\u0131\u2019nda voleybol finallerine de ev sahipli\u011fi yapacak Honda Center\u2019da oynanacak. Volleyball World y\u00f6netimi, bu organizasyonun Kuzey Amerika\u2019da voleybol i\u00e7in yeni bir b\u00fcy\u00fcme dalgas\u0131 ba\u015flatmas\u0131n\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Volleyball World, k\u00fcresel voleybol taraftar kitlesini neredeyse ikiye katlayarak 1,5 milyar ki\u015fiye ula\u015ft\u0131rmay\u0131 hedefliyor.<\/p>\n","protected":false},"author":1,"featured_media":1523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[52],"class_list":["post-1522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-voleybol"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/IMG_8678-scaled-1.jpeg",2560,1706,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/IMG_8678-scaled-1-150x150.jpeg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/IMG_8678-scaled-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/IMG_8678-scaled-1-768x512.jpeg",768,512,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/IMG_8678-scaled-1-1024x682.jpeg",1024,682,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/IMG_8678-scaled-1-1536x1024.jpeg",1536,1024,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/IMG_8678-scaled-1-2048x1365.jpeg",2048,1365,true]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Volleyball World, k\u00fcresel voleybol taraftar kitlesini neredeyse ikiye katlayarak 1,5 milyar ki\u015fiye ula\u015ft\u0131rmay\u0131 hedefliyor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1522\/revisions"}],"predecessor-version":[{"id":1524,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1522\/revisions\/1524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1523"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}