{"id":1525,"date":"2026-05-28T07:48:15","date_gmt":"2026-05-28T07:48:15","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=1525"},"modified":"2026-05-28T07:48:16","modified_gmt":"2026-05-28T07:48:16","slug":"taraftarlarin-%58i-mac-izlemek-icin-daha-fazla-harcama-yapmaya-hazir","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/taraftarlarin-%58i-mac-izlemek-icin-daha-fazla-harcama-yapmaya-hazir\/","title":{"rendered":"Taraftarlar\u0131n %58\u2019i ma\u00e7 izlemek i\u00e7in daha fazla harcama yapmaya haz\u0131r"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">K\u00fcresel spor ekonomisinde taraftar harcamalar\u0131 b\u00fcy\u00fcmeye devam ediyor. Ara\u015ft\u0131rma \u015firketi Kantar taraf\u0131ndan haz\u0131rlanan \u201cConnecting with Sport Fans 2026\u201d raporuna g\u00f6re t\u00fcketicilerin %58\u2019i, spor etkinliklerini izlemek veya canl\u0131 takip etmek i\u00e7in harcamalar\u0131n\u0131 art\u0131rmay\u0131 planl\u0131yor. Veriler, sporun hem taraftarlar hem de markalar a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc ticari de\u011ferini korudu\u011funu ortaya koyuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rma; Avustralya, Brezilya, \u00c7in, Fransa, Almanya, Hindistan, Japonya, Suudi Arabistan, Singapur, Birle\u015fik Krall\u0131k ve ABD dahil olmak \u00fczere 11 k\u00fcresel pazarda 8.250\u2019den fazla kat\u0131l\u0131mc\u0131yla ger\u00e7ekle\u015ftirildi. \u00c7al\u0131\u015fma; yay\u0131n t\u00fcketimi, bilet sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131, etkinlik kat\u0131l\u0131m\u0131 ve spor harcamalar\u0131 gibi bir\u00e7ok alan\u0131 inceliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yo\u011fun taraftarlar spor ekonomisini s\u00fcr\u00fckl\u00fcyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rapora g\u00f6re en ba\u011fl\u0131 taraftar grubu, spor ekonomisindeki b\u00fcy\u00fcmenin ana itici g\u00fcc\u00fc konumunda. Bu kitlenin %28\u2019i her g\u00fcn spor izlerken, %50\u2019si haftada birka\u00e7 kez spor i\u00e7erikleri t\u00fcketiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca taraftarlar\u0131n %91\u2019i ma\u00e7 programlar\u0131na g\u00f6re g\u00fcnl\u00fck planlar\u0131n\u0131 yeniden d\u00fczenledi\u011fini belirtiyor. Bu y\u00fcksek ba\u011fl\u0131l\u0131k seviyesi, \u00fccretli spor yay\u0131nlar\u0131na da do\u011frudan yans\u0131yor. Yo\u011fun taraftarlar\u0131n %55\u2019i en az bir spor aboneli\u011fi i\u00e7in \u00f6deme yap\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yiyecek, i\u00e7ecek ve a\u011f\u0131rlama gelirleri art\u0131yor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spor kar\u015f\u0131la\u015fmalar\u0131 etraf\u0131nda olu\u015fan t\u00fcketim ekonomisi de dikkat \u00e7ekici \u015fekilde b\u00fcy\u00fcyor. Evden spor izleyen taraftarlar\u0131n %50\u2019si at\u0131\u015ft\u0131rmal\u0131k veya alkols\u00fcz i\u00e7ecek sat\u0131n al\u0131rken, %36\u2019s\u0131 yemek sipari\u015fi veriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6te yandan taraftarlar\u0131n %76\u2019s\u0131, ma\u00e7lar\u0131 bar veya restoranlarda izlemenin yaratt\u0131\u011f\u0131 sosyal atmosfer nedeniyle ek harcamaya de\u011fdi\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Canl\u0131 etkinlik kat\u0131l\u0131m\u0131nda da y\u00fckseli\u015f s\u00fcr\u00fcyor. K\u00fcresel t\u00fcketicilerin %80\u2019i spor etkinliklerine kat\u0131ld\u0131\u011f\u0131n\u0131 belirtirken, %64\u2019\u00fc biletlerini do\u011frudan sat\u0131n al\u0131yor. Taraftarlar\u0131n \u00f6nemli b\u00f6l\u00fcm\u00fc planl\u0131 hareket ediyor; bilet alanlar\u0131n %30\u2019u organizasyondan 1 ila 3 ay \u00f6nce sat\u0131n alma yaparken, %21\u2019i ise 3 aydan daha uzun s\u00fcre \u00f6nce rezervasyon ger\u00e7ekle\u015ftiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobil bilet uygulamalar\u0131 en yayg\u0131n sat\u0131n alma kanal\u0131 olurken, stadyum gi\u015feleri ve kul\u00fcp internet siteleri de g\u00fc\u00e7l\u00fc kullan\u0131m oranlar\u0131n\u0131 koruyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ma\u00e7 g\u00fcn\u00fc harcamalar g\u00fc\u00e7leniyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Etkinlik g\u00fcn\u00fc harcamalar\u0131 da spor ekonomisinin b\u00fcy\u00fcmesindeki temel kalemlerden biri olmaya devam ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kat\u0131l\u0131mc\u0131lar\u0131n %48\u2019i bir sonraki spor etkinli\u011finde yiyecek veya i\u00e7ecek sat\u0131n almay\u0131 planlad\u0131\u011f\u0131n\u0131 belirtirken, bunlar\u0131n %70\u2019i harcamalar\u0131n\u0131 do\u011frudan venue i\u00e7erisinde yapaca\u011f\u0131n\u0131 ifade ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tutkulu taraftar kitlesinde bu oranlar daha da y\u00fckseliyor. Yo\u011fun taraftarlar\u0131n %52\u2019si yiyecek ve i\u00e7ecek harcamas\u0131 yaparken, %41\u2019i tak\u0131m \u00fcr\u00fcnleri ve merchandising sat\u0131n al\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spor turizmi yeni b\u00fcy\u00fcme alan\u0131 haline geldi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rapora g\u00f6re spor turizmi de sekt\u00f6r\u00fcn en h\u0131zl\u0131 b\u00fcy\u00fcyen alanlar\u0131ndan biri konumunda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kat\u0131l\u0131mc\u0131lar\u0131n %42\u2019si \u00f6n\u00fcm\u00fczdeki y\u0131l bir spor etkinli\u011fi i\u00e7in seyahat etmeyi planl\u0131yor. Bu grubun %76\u2019s\u0131 ise seyahat motivasyonunun tamamen spor organizasyonunu izlemek oldu\u011funu s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle y\u00fcksek ba\u011fl\u0131l\u0131\u011fa sahip taraftarlar\u0131n %66\u2019s\u0131, b\u00fcy\u00fck spor organizasyonlar\u0131na kat\u0131labilmek i\u00e7in di\u011fer ki\u015fisel harcamalar\u0131n\u0131 k\u0131smaya daha istekli oldu\u011funu belirtiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reklam yo\u011funlu\u011fu ele\u015ftiriliyor, sponsorlar yine de g\u00fc\u00e7l\u00fc etki yarat\u0131yor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rma, spor yay\u0131nlar\u0131ndaki reklam yo\u011funlu\u011funa y\u00f6nelik ele\u015ftirilerin artt\u0131\u011f\u0131n\u0131 da ortaya koydu. T\u00fcketicilerin %65\u2019i spor etkinlikleri s\u0131ras\u0131nda \u00e7ok fazla reklam g\u00f6sterildi\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buna ra\u011fmen markalar\u0131n spor i\u00e7indeki varl\u0131\u011f\u0131 genel olarak olumlu alg\u0131lanmaya devam ediyor. Kat\u0131l\u0131mc\u0131lar\u0131n %56\u2019s\u0131 spor ortam\u0131ndaki sponsorluk ve marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc pozitif de\u011ferlendiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu oran canl\u0131 etkinlik kat\u0131l\u0131mc\u0131lar\u0131nda %74\u2019e kadar \u00e7\u0131karken, kar\u015f\u0131la\u015fmalar\u0131 evden izleyen taraftarlarda %58 seviyesinde bulunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veriler, sporun markalar a\u00e7\u0131s\u0131ndan h\u00e2l\u00e2 en g\u00fc\u00e7l\u00fc duygusal ba\u011f kurma ve taraftar sadakati yaratma platformlar\u0131ndan biri olmaya devam etti\u011fini g\u00f6steriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00fcresel spor ekonomisinde taraftar harcamalar\u0131 b\u00fcy\u00fcmeye devam ediyor.<\/p>\n","protected":false},"author":1,"featured_media":1526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[310],"class_list":["post-1525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-taraftar"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-28-104809-1.png",1266,652,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-28-104809-1-150x150.png",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-28-104809-1-300x155.png",300,155,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-28-104809-1-768x396.png",768,396,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-28-104809-1-1024x527.png",1024,527,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-28-104809-1.png",1266,652,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Ekran-goruntusu-2026-05-28-104809-1.png",1266,652,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"K\u00fcresel spor ekonomisinde taraftar harcamalar\u0131 b\u00fcy\u00fcmeye devam ediyor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1525"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1525\/revisions"}],"predecessor-version":[{"id":1527,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1525\/revisions\/1527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1526"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}