{"id":1606,"date":"2026-06-01T09:41:09","date_gmt":"2026-06-01T09:41:09","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=1606"},"modified":"2026-06-01T09:41:10","modified_gmt":"2026-06-01T09:41:10","slug":"turkiyede-tiktok-kullanicilarinin-yuzde-87si-futbolsever","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/turkiyede-tiktok-kullanicilarinin-yuzde-87si-futbolsever\/","title":{"rendered":"T\u00fcrkiye&#8217;de Tiktok kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 87&#8217;si futbolsever"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TikTok, 2026 FIFA World Cup 2026 \u00f6ncesinde futbol i\u00e7eriklerinin merkezine yerle\u015firken, platforma dair a\u00e7\u0131klanan kullan\u0131c\u0131 ve etkile\u015fim verileri dijital taraftarl\u0131\u011f\u0131n \u00f6l\u00e7e\u011fini g\u00f6zler \u00f6n\u00fcne serdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye pazar\u0131na ili\u015fkin veriler, futbolun TikTok ekosistemindeki bask\u0131n rol\u00fcn\u00fc net \u015fekilde ortaya koyuyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00fcrkiye\u2019de TikTok kullan\u0131c\u0131lar\u0131n\u0131n <strong>%87\u2019si futbolu takip ediyor<\/strong><\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131n <strong>%37\u2019den fazlas\u0131 futbol oynuyor veya aktif olarak futbol faaliyetlerine kat\u0131l\u0131yor<\/strong><\/li>\n\n\n\n<li>#Bizim\u00c7ocuklar, #Futbol ve #MilliTak\u0131m etiketleri platformda y\u00fcksek i\u00e7erik hacmi olu\u015fturuyor<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu veriler, futbolun yaln\u0131zca izlenen de\u011fil, ayn\u0131 zamanda aktif kat\u0131l\u0131mla \u015fekillenen bir dijital k\u00fclt\u00fcr haline geldi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">K\u00fcresel \u00f6l\u00e7ekte g\u00fc\u00e7l\u00fc davran\u0131\u015f verisi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Platformun k\u00fcresel kullan\u0131c\u0131 davran\u0131\u015flar\u0131 da spor i\u00e7eriklerinin etkisini do\u011fruluyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131lar\u0131n <strong>%90\u2019\u0131<\/strong>, TikTok\u2019ta spor i\u00e7eri\u011fi izledikten sonra platform d\u0131\u015f\u0131nda en az bir aksiyon ger\u00e7ekle\u015ftiriyor<\/li>\n\n\n\n<li>K\u00fcresel kullan\u0131c\u0131lar\u0131n <strong>%72\u2019si<\/strong>, taraftar montajlar\u0131, reaksiyon videolar\u0131 ve kullan\u0131c\u0131 \u00fcretimi spor i\u00e7eriklerini izlemekten keyif al\u0131yor<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu veriler, TikTok\u2019un yaln\u0131zca i\u00e7erik t\u00fcketim platformu de\u011fil, ayn\u0131 zamanda davran\u0131\u015f y\u00f6nlendiren bir spor ekosistemi haline geldi\u011fini ortaya koyuyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FIFA ile resmi i\u015f birli\u011fi: \u201cPreferred Platform\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA, TikTok\u2019u tarihinde ilk kez \u201cPreferred Platform\u201d olarak belirledi. Bu ad\u0131m, 2026 D\u00fcnya Kupas\u0131 boyunca i\u00e7erik \u00fcretimi, taraftar etkile\u015fimi ve turnuva kapsama alan\u0131n\u0131n do\u011frudan platform \u00fczerinden b\u00fcy\u00fct\u00fclmesini hedefliyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">K\u00fclt\u00fcrel d\u00f6n\u00fc\u015f\u00fcm: taraftarl\u0131ktan dijital kat\u0131l\u0131ma<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Veriler, futbol taraftarl\u0131\u011f\u0131n\u0131n art\u0131k \u00fc\u00e7 temel eksende yeniden \u015fekillendi\u011fini g\u00f6steriyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0130zleme de\u011fil kat\u0131l\u0131m<\/strong><\/li>\n\n\n\n<li><strong>Pasif t\u00fcketim de\u011fil i\u00e7erik \u00fcretimi<\/strong><\/li>\n\n\n\n<li><strong>Stat deneyimi yerine s\u00fcrekli dijital topluluk<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok bu d\u00f6n\u00fc\u015f\u00fcmde, \u00f6zellikle 2026 D\u00fcnya Kupas\u0131 s\u00fcrecinde futbol k\u00fclt\u00fcr\u00fcn\u00fcn ana dijital sahnelerinden biri haline gelmi\u015f durumda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok, 2026 FIFA World Cup 2026 \u00f6ncesinde futbol i\u00e7eriklerinin merkezine yerle\u015firken, platforma dair a\u00e7\u0131klanan kullan\u0131c\u0131 ve etkile\u015fim verileri dijital taraftarl\u0131\u011f\u0131n \u00f6l\u00e7e\u011fini g\u00f6zler \u00f6n\u00fcne serdi.<\/p>\n","protected":false},"author":1,"featured_media":1607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[28],"class_list":["post-1606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-tiktok"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/0323_FootballTikTok-scaled-1.jpg",2400,1200,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/0323_FootballTikTok-scaled-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/0323_FootballTikTok-scaled-1-300x150.jpg",300,150,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/0323_FootballTikTok-scaled-1-768x384.jpg",768,384,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/0323_FootballTikTok-scaled-1-1024x512.jpg",1024,512,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/0323_FootballTikTok-scaled-1-1536x768.jpg",1536,768,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/0323_FootballTikTok-scaled-1-2048x1024.jpg",2048,1024,true]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"TikTok, 2026 FIFA World Cup 2026 \u00f6ncesinde futbol i\u00e7eriklerinin merkezine yerle\u015firken, platforma dair a\u00e7\u0131klanan kullan\u0131c\u0131 ve etkile\u015fim verileri dijital taraftarl\u0131\u011f\u0131n \u00f6l\u00e7e\u011fini g\u00f6zler \u00f6n\u00fcne serdi.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1606"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1606\/revisions"}],"predecessor-version":[{"id":1608,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1606\/revisions\/1608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1607"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}