{"id":1712,"date":"2026-06-03T06:17:06","date_gmt":"2026-06-03T06:17:06","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=1712"},"modified":"2026-06-03T06:17:07","modified_gmt":"2026-06-03T06:17:07","slug":"messi-dunya-kupasi-reklamlarini-domine-etti-tum-buyuk-reklamlarin-yuzde-22sinde","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/messi-dunya-kupasi-reklamlarini-domine-etti-tum-buyuk-reklamlarin-yuzde-22sinde\/","title":{"rendered":"Messi, D\u00fcnya Kupas\u0131 reklamlar\u0131n\u0131 domine etti! T\u00fcm b\u00fcy\u00fck reklamlar\u0131n y\u00fczde 22&#8217;sinde\u2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2026 FIFA D\u00fcnya Kupas\u0131 yakla\u015f\u0131rken, reklam d\u00fcnyas\u0131n\u0131n en \u00e7ok tercih edilen ismi yine Lionel Messi oldu. \u0130zleyici \u00f6l\u00e7\u00fcmleme platformu System1\u2019in verilerine g\u00f6re Arjantinli s\u00fcper y\u0131ld\u0131z, Amerika Birle\u015fik Devletleri, Birle\u015fik Krall\u0131k ve Arjantin&#8217;de yay\u0131nlanan 80 b\u00fcy\u00fck D\u00fcnya Kupas\u0131 reklam kampanyas\u0131n\u0131n 18&#8217;inde yer al\u0131yor. Bu da Messi&#8217;nin turnuva temal\u0131 reklamlar\u0131n yakla\u015f\u0131k %22\u2019sinde boy g\u00f6sterdi\u011fi anlam\u0131na geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Messi; Adidas, Michelob Ultra ve Lay\u2019s gibi FIFA\u2019n\u0131n \u00fcst d\u00fczey sponsorlar\u0131n\u0131n kampanyalar\u0131nda ba\u015frol oynuyor. 2022 Katar D\u00fcnya Kupas\u0131 s\u0131ras\u0131nda da Messi&#8217;nin yer ald\u0131\u011f\u0131 reklamlar sosyal medya performanslar\u0131nda rakiplerini geride b\u0131rakm\u0131\u015f ve markalara y\u00fcksek etkile\u015fim sa\u011flam\u0131\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markalar, D\u00fcnya Kupas\u0131 heyecan\u0131n\u0131 yaln\u0131zca futbol y\u0131ld\u0131zlar\u0131yla de\u011fil, sinema ve m\u00fczik d\u00fcnyas\u0131n\u0131n \u00fcnl\u00fc isimleriyle de birle\u015ftirmeyi tercih ediyor. Adidas\u2019\u0131n sinematik &#8220;Backyard Legends&#8221; kampanyas\u0131nda Messi, oyuncu Timoth\u00e9e Chalamet ve m\u00fczisyen Bad Bunny ile birlikte kamera kar\u015f\u0131s\u0131na ge\u00e7erken, Lay\u2019s\u2019in &#8220;No Lay\u2019s, No Game&#8221; reklam\u0131nda ise David Beckham ve Steve Carell ile dev bir ma\u00e7 izleme partisine ev sahipli\u011fi yap\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA\u2019n\u0131n en \u00fcst d\u00fczey sponsorluk paketlerinin 80 ila 100 milyon dolar aras\u0131nda oldu\u011fu belirtilirken, markalar Messi\u2019yi kampanyalar\u0131na dahil etmek i\u00e7in bunun da \u00f6tesinde \u00f6nemli b\u00fct\u00e7eler ay\u0131r\u0131yor. Bunun en b\u00fcy\u00fck nedeni ise Messi\u2019nin sahip oldu\u011fu devasa k\u00fcresel eri\u015fim. Arjantinli y\u0131ld\u0131z, Instagram\u2019da 632 milyon takip\u00e7iyle d\u00fcnyan\u0131n en \u00e7ok takip edilen d\u00f6rd\u00fcnc\u00fc ki\u015fisi konumunda bulunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nielsen\u2019in 2022 D\u00fcnya Kupas\u0131 analizine g\u00f6re Messi, ticari de\u011fer a\u00e7\u0131s\u0131ndan d\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc ikinci futbolcusu olarak g\u00f6sterilmi\u015f ve yapt\u0131\u011f\u0131 her sosyal medya payla\u015f\u0131m\u0131 ortalama 2,6 milyon dolar medya de\u011feri \u00fcretmi\u015fti. Bu kategoride yaln\u0131zca Cristiano Ronaldo daha y\u00fcksek bir performans sergilemi\u015fti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veriler, Messi\u2019nin futbolun \u00f6tesine ge\u00e7en benzersiz ticari g\u00fcc\u00fcn\u00fc bir kez daha ortaya koyuyor. 39 ya\u015f\u0131na yakla\u015fan ve b\u00fcy\u00fck olas\u0131l\u0131kla kariyerinin son D\u00fcnya Kupas\u0131&#8217;na haz\u0131rlanan Arjantinli y\u0131ld\u0131z\u0131n, saha i\u00e7indeki etkisinin yan\u0131 s\u0131ra k\u00fclt\u00fcrel ve ticari \u00e7ekim g\u00fcc\u00fc de zirvede kalmaya devam ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 FIFA D\u00fcnya Kupas\u0131 yakla\u015f\u0131rken, reklam d\u00fcnyas\u0131n\u0131n en \u00e7ok tercih edilen ismi yine Lionel Messi oldu.<\/p>\n","protected":false},"author":1,"featured_media":1713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[58,158],"class_list":["post-1712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-dunya-kupasi","tag-messi"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/63c4967845d2a079bcf3de3c.webp",1200,695,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/63c4967845d2a079bcf3de3c-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/63c4967845d2a079bcf3de3c-300x174.webp",300,174,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/63c4967845d2a079bcf3de3c-768x445.webp",768,445,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/63c4967845d2a079bcf3de3c-1024x593.webp",1024,593,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/63c4967845d2a079bcf3de3c.webp",1200,695,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/63c4967845d2a079bcf3de3c.webp",1200,695,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"2026 FIFA D\u00fcnya Kupas\u0131 yakla\u015f\u0131rken, reklam d\u00fcnyas\u0131n\u0131n en \u00e7ok tercih edilen ismi yine Lionel Messi oldu.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1712"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1712\/revisions"}],"predecessor-version":[{"id":1714,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1712\/revisions\/1714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1713"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}