{"id":1740,"date":"2026-06-03T10:08:20","date_gmt":"2026-06-03T10:08:20","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=1740"},"modified":"2026-06-03T10:08:21","modified_gmt":"2026-06-03T10:08:21","slug":"temiz-stadyum-nedir-infantinonun-gozu-skordan-cok-sponsorlarini-koruyup-kollamakta-olacak-gibi","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/temiz-stadyum-nedir-infantinonun-gozu-skordan-cok-sponsorlarini-koruyup-kollamakta-olacak-gibi\/","title":{"rendered":"Temiz stadyum nedir? \u0130nfantino&#8217;nun g\u00f6z\u00fc  skordan \u00e7ok sponsorlar\u0131n\u0131 koruyup kollamakta olacak gibi&#8230;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Geni\u015fletilmi\u015f FIFA D\u00fcnya Kupas\u0131\u2019n\u0131n ba\u015flamas\u0131na k\u0131sa s\u00fcre kala, turnuvan\u0131n ticari yap\u0131s\u0131n\u0131 en \u00e7ok \u015fekillendiren ad\u0131mlardan biri FIFA\u2019n\u0131n yeniden devreye ald\u0131\u011f\u0131 \u201cclean stadium\u201d yani <strong>temiz stadyum politikas\u0131<\/strong> oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA Ba\u015fkan\u0131 Gianni Infantino y\u00f6netiminde uygulanan bu sistem, stadyumlar\u0131n ve \u00e7evresinin yaln\u0131zca resmi sponsorlar i\u00e7in g\u00f6r\u00fcn\u00fcr bir reklam alan\u0131 olmas\u0131n\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTemiz stadyum\u201d politikas\u0131 kapsam\u0131nda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stadyum i\u00e7indeki sponsor olmayan t\u00fcm reklamlar kald\u0131r\u0131l\u0131yor veya kapat\u0131l\u0131yor<\/li>\n\n\n\n<li>Ma\u00e7lara ev sahipli\u011fi yapan statlar\u0131n isimleri ge\u00e7ici olarak de\u011fi\u015ftiriliyor<\/li>\n\n\n\n<li>\u00c7evredeki izinsiz marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve \u201cambush marketing\u201d tamamen engelleniyor<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MetLife Stadium \u2192 \u201cNew York New Jersey Stadium\u201d<\/li>\n\n\n\n<li>SoFi Stadium \u2192 \u201cLos Angeles Stadium\u201d<\/li>\n\n\n\n<li>AT&amp;T Stadium \u2192 \u201cDallas Stadium\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130stisna: Mercedes-Benz Stadium<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Atlanta\u2019daki Mercedes-Benz Stadium ise yap\u0131sal bir detay nedeniyle istisna olu\u015fturdu. Stadyumun \u00e7at\u0131s\u0131ndaki b\u00fcy\u00fck Mercedes y\u0131ld\u0131z\u0131n\u0131n kapat\u0131lmas\u0131n\u0131n teknik olarak m\u00fcmk\u00fcn olmad\u0131\u011f\u0131 ve yap\u0131ya zarar verebilece\u011fi belirlendi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FIFA\u2019n\u0131n ticari kontrol stratejisi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bu sistemin temel amac\u0131, D\u00fcnya Kupas\u0131\u2019n\u0131n t\u00fcm g\u00f6rsel alan\u0131n\u0131 FIFA\u2019n\u0131n resmi sponsorlar\u0131na ay\u0131rmak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yakla\u015f\u0131m, turnuvay\u0131 sadece bir spor organizasyonu de\u011fil, ayn\u0131 zamanda tamamen kontrol edilen bir k\u00fcresel reklam platformuna d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2022 FIFA World Cup d\u00f6nemine k\u0131yasla, 2026\u2019da bu kontrol mekanizmas\u0131n\u0131n daha da s\u0131k\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131 belirtiliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Milyar dolarl\u0131k reklam ekosistemi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA\u2019n\u0131n sponsorluk gelirleri 2023\u20132026 d\u00f6ng\u00fcs\u00fcnde 2 milyar dolar\u0131n \u00fczerine \u00e7\u0131karken, \u015firketler i\u00e7in D\u00fcnya Kupas\u0131 art\u0131k sadece bir spor etkinli\u011fi de\u011fil, k\u00fcresel g\u00f6r\u00fcn\u00fcrl\u00fck yar\u0131\u015f\u0131n\u0131n en de\u011ferli sahnesi haline geldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu sistemin merkezinde ise tek bir hedef var:<br><strong>Stadyumlar\u0131n her santimetresini \u201ctemiz\u201d tutarak reklam alan\u0131n\u0131 tamamen kontrol etmek.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geni\u015fletilmi\u015f FIFA D\u00fcnya Kupas\u0131\u2019n\u0131n ba\u015flamas\u0131na k\u0131sa s\u00fcre kala, turnuvan\u0131n ticari yap\u0131s\u0131n\u0131 en \u00e7ok \u015fekillendiren ad\u0131mlardan biri FIFA\u2019n\u0131n yeniden devreye ald\u0131\u011f\u0131 \u201cclean stadium\u201d yani temiz stadyum politikas\u0131 oldu.<\/p>\n","protected":false},"author":1,"featured_media":1741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[13],"tags":[112],"class_list":["post-1740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorluk","tag-infantino-2"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/160227-Gianni-Infantino-FIFA.jpg",1280,860,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/160227-Gianni-Infantino-FIFA-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/160227-Gianni-Infantino-FIFA-300x202.jpg",300,202,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/160227-Gianni-Infantino-FIFA-768x516.jpg",768,516,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/160227-Gianni-Infantino-FIFA-1024x688.jpg",1024,688,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/160227-Gianni-Infantino-FIFA.jpg",1280,860,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/160227-Gianni-Infantino-FIFA.jpg",1280,860,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Geni\u015fletilmi\u015f FIFA D\u00fcnya Kupas\u0131\u2019n\u0131n ba\u015flamas\u0131na k\u0131sa s\u00fcre kala, turnuvan\u0131n ticari yap\u0131s\u0131n\u0131 en \u00e7ok \u015fekillendiren ad\u0131mlardan biri FIFA\u2019n\u0131n yeniden devreye ald\u0131\u011f\u0131 \u201cclean stadium\u201d yani temiz stadyum politikas\u0131 oldu.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1740"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1740\/revisions"}],"predecessor-version":[{"id":1742,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1740\/revisions\/1742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1741"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}