{"id":1933,"date":"2026-06-10T17:24:17","date_gmt":"2026-06-10T17:24:17","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=1933"},"modified":"2026-06-10T17:24:18","modified_gmt":"2026-06-10T17:24:18","slug":"real-madrid-ve-adidastan-11-milyar-dolarlik-dev-anlasma","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/real-madrid-ve-adidastan-11-milyar-dolarlik-dev-anlasma\/","title":{"rendered":"Real Madrid ve Adidas&#8217;tan 1,1 milyar dolarl\u0131k dev anla\u015fma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Real Madrid ile <a href=\"https:\/\/www.adidas.com\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Adidas<\/a>, futbol tarihinin en b\u00fcy\u00fck forma tedarik anla\u015fmalar\u0131ndan birine imza att\u0131. Taraflar, 2034 y\u0131l\u0131na kadar ge\u00e7erli olacak sekiz y\u0131ll\u0131k yeni i\u015f birli\u011fini resmen duyurdu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mali detaylar a\u00e7\u0131klanmasa da \u0130spanyol bas\u0131n\u0131nda yer alan bilgilere g\u00f6re anla\u015fman\u0131n y\u0131ll\u0131k de\u011feri yakla\u015f\u0131k 120 milyon euro (139 milyon dolar) seviyesinde. B\u00f6ylece toplam s\u00f6zle\u015fme bedelinin yakla\u015f\u0131k 1,1 milyar dolara ula\u015ft\u0131\u011f\u0131 belirtiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Real Madrid Ba\u015fkan\u0131 Florentino P\u00e9rez, anla\u015fmay\u0131 &#8220;futbol tarihinin en \u00f6nemli anla\u015fmas\u0131&#8221; olarak nitelendirirken, Adidas CEO&#8217;su Bj\u00f8rn Gulden ise kul\u00fcp taraftarlar\u0131 i\u00e7in hem stadyumlarda hem de g\u00fcnl\u00fck ya\u015famda kullan\u0131labilecek yenilik\u00e7i \u00fcr\u00fcnler geli\u015ftirmeye devam edeceklerini s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk kez 1980 y\u0131l\u0131nda ortakl\u0131k kuran Real Madrid ve Adidas, k\u0131sa bir aran\u0131n ard\u0131ndan 1998&#8217;den bu yana kesintisiz olarak birlikte \u00e7al\u0131\u015f\u0131yor. \u0130spanyol devi, Adidas formalar\u0131yla sekiz kez UEFA \u015eampiyonlar Ligi kupas\u0131n\u0131 kald\u0131rd\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni s\u00f6zle\u015fme yaln\u0131zca erkek futbol tak\u0131m\u0131n\u0131 de\u011fil, kul\u00fcb\u00fcn altyap\u0131, kad\u0131n futbol ve basketbol tak\u0131mlar\u0131n\u0131 da kaps\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Real Madrid, Adidas anla\u015fmas\u0131n\u0131n ard\u0131ndan forma g\u00f6\u011f\u00fcs sponsoru Emirates ile olan i\u015f birli\u011fini de be\u015f y\u0131l daha uzatt\u0131. 2011 y\u0131l\u0131ndan bu yana kul\u00fcb\u00fcn sponsoru olan havayolu \u015firketinin y\u0131ll\u0131k yakla\u015f\u0131k 100 milyon euro \u00f6deme yapaca\u011f\u0131 ifade ediliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yakla\u015f\u0131k 7,7 milyar dolar de\u011ferlemeyle d\u00fcnyan\u0131n en de\u011ferli futbol kul\u00fcb\u00fc konumunda bulunan Real Madrid, yenilenen Santiago Bernab\u00e9u Stadyumu&#8217;nun katk\u0131s\u0131yla gelirlerini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131. Kul\u00fcp y\u00f6netimi, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde hisselerin y\u00fczde 10&#8217;unu a\u015fmayacak \u015fekilde stratejik yat\u0131r\u0131mc\u0131 aray\u0131\u015f\u0131n\u0131 da s\u00fcrd\u00fcr\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real Madrid ile Adidas, futbol tarihinin en b\u00fcy\u00fck forma tedarik anla\u015fmalar\u0131ndan birine imza att\u0131.<\/p>\n","protected":false},"author":1,"featured_media":1934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[190],"class_list":["post-1933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tepe","tag-real-madrid"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-FOTO-ACUERDO-ADIDAS-VERSION-BUENA_AV10464-copia.webp",1440,810,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-FOTO-ACUERDO-ADIDAS-VERSION-BUENA_AV10464-copia-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-FOTO-ACUERDO-ADIDAS-VERSION-BUENA_AV10464-copia-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-FOTO-ACUERDO-ADIDAS-VERSION-BUENA_AV10464-copia-768x432.webp",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-FOTO-ACUERDO-ADIDAS-VERSION-BUENA_AV10464-copia-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-FOTO-ACUERDO-ADIDAS-VERSION-BUENA_AV10464-copia.webp",1440,810,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-FOTO-ACUERDO-ADIDAS-VERSION-BUENA_AV10464-copia.webp",1440,810,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Real Madrid ile Adidas, futbol tarihinin en b\u00fcy\u00fck forma tedarik anla\u015fmalar\u0131ndan birine imza att\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1933"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1933\/revisions"}],"predecessor-version":[{"id":1935,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1933\/revisions\/1935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1934"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}