{"id":1961,"date":"2026-06-11T06:52:14","date_gmt":"2026-06-11T06:52:14","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=1961"},"modified":"2026-06-11T06:52:15","modified_gmt":"2026-06-11T06:52:15","slug":"dunya-kupasi-gelirleri-rekor-kiracak-ancak-mac-basina-medya-haklari-degeri-%19-dusuyor","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/dunya-kupasi-gelirleri-rekor-kiracak-ancak-mac-basina-medya-haklari-degeri-%19-dusuyor\/","title":{"rendered":"D\u00fcnya Kupas\u0131 gelirleri rekor k\u0131racak ancak ma\u00e7 ba\u015f\u0131na medya haklar\u0131 de\u011feri %19 d\u00fc\u015f\u00fcyor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2026 FIFA D\u00fcnya Kupas\u0131, Caretta Research taraf\u0131ndan haz\u0131rlanan yeni rapora g\u00f6re 8,9 milyar dolarl\u0131k rekor gelir seviyesine ula\u015facak. Turnuva genel olarak finansal a\u00e7\u0131dan \u015fimdiye kadarki en b\u00fcy\u00fck organizasyon olurken, medya haklar\u0131n\u0131n ma\u00e7 ba\u015f\u0131na de\u011feri ise d\u00fc\u015f\u00fc\u015f g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toplam gelirin, 2022 Katar D\u00fcnya Kupas\u0131\u2019na k\u0131yasla %54 art\u0131\u015f g\u00f6stermesi bekleniyor. Bu art\u0131\u015f\u0131n ana nedeni, FIFA\u2019n\u0131n turnuvay\u0131 32 tak\u0131mdan 48 tak\u0131ma geni\u015fletmesi. Bu geni\u015fleme ile birlikte ma\u00e7 say\u0131s\u0131 64\u2019ten 104\u2019e y\u00fckseldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eklenen 40 ma\u00e7, FIFA\u2019ya daha fazla yay\u0131n i\u00e7eri\u011fi ve ticari gelir yaratma imk\u00e2n\u0131 sundu. \u00d6zellikle ma\u00e7 g\u00fcn\u00fc gelirleri en h\u0131zl\u0131 b\u00fcy\u00fcyen kalem olarak \u00f6ne \u00e7\u0131k\u0131yor ve 2022\u2019ye k\u0131yasla %220 art\u0131\u015f g\u00f6stermesi bekleniyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ticari gelirler de yeni sponsorluk alanlar\u0131, reklam envanterinin geni\u015flemesi ve \u201ccooling break\u201d sponsorlu\u011fu gibi yeni formatlarla birlikte art\u0131yor. Ayr\u0131ca final ma\u00e7\u0131nda Super Bowl tarz\u0131 uzat\u0131lm\u0131\u015f devre aras\u0131 \u015fovu gibi yenilikler de gelirleri destekliyor. Ticari gelirlerin toplamda yakla\u015f\u0131k 300 milyon dolar (%18) artaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medya haklar\u0131ndan elde edilen gelir de yakla\u015f\u0131k 1 milyar dolar artarak %32 b\u00fcy\u00fcme g\u00f6sterecek. Ancak ma\u00e7 say\u0131s\u0131ndaki %47\u2019lik art\u0131\u015f nedeniyle ma\u00e7 ba\u015f\u0131na d\u00fc\u015fen medya hakk\u0131 de\u011feri %19 azalm\u0131\u015f durumda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk kez 1998\u2019den bu yana, medya haklar\u0131n\u0131n FIFA\u2019n\u0131n toplam D\u00fcnya Kupas\u0131 gelirleri i\u00e7indeki pay\u0131n\u0131n %50\u2019nin alt\u0131na d\u00fc\u015fmesi bekleniyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kuzey Amerika saat dilimi yay\u0131nc\u0131l\u0131\u011f\u0131 zorla\u015ft\u0131r\u0131yor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rapora g\u00f6re en \u00f6nemli etkenlerden biri Kuzey Amerika saat dilimi. Avrupa ve Asya\u2019daki b\u00fcy\u00fck pazarlarda bir\u00e7ok ma\u00e7 gece ge\u00e7 saatlerde yay\u0131nlanmak zorunda kal\u0131yor. Bu durum, reklam gelirlerini d\u00fc\u015f\u00fcr\u00fcrken baz\u0131 yay\u0131nc\u0131lar\u0131n turnuvadan \u00e7ekilmesine yol a\u00e7\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fcresel yay\u0131n anla\u015fmalar\u0131n\u0131n say\u0131s\u0131 %11 azalarak 495\u2019ten 443\u2019e geriledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asya en b\u00fcy\u00fck d\u00fc\u015f\u00fc\u015f\u00fc ya\u015fayan b\u00f6lge oldu. B\u00f6lgedeki yay\u0131n anla\u015fmalar\u0131 %21 azald\u0131 ve b\u00f6lgesel ortakl\u0131klar 60\u2019tan 24\u2019e d\u00fc\u015ft\u00fc. \u00c7in\u2019de CCTV ile yap\u0131lan yay\u0131n anla\u015fmas\u0131n\u0131n de\u011feri ise 250 milyon dolardan 60 milyon dolara geriledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buna kar\u015f\u0131l\u0131k Latin Amerika ve Karayipler\u2019de yay\u0131n anla\u015fmalar\u0131 %18 artt\u0131. Bu art\u0131\u015f, b\u00f6lgeden kat\u0131lan tak\u0131m say\u0131s\u0131n\u0131n y\u00fckselmesi ve yay\u0131nc\u0131lar ile dijital platformlar\u0131n i\u015f birli\u011fi yapmas\u0131yla desteklendi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caretta Research analisti Evangelos Vrysellas, FIFA\u2019n\u0131n rekor gelir elde etmesine ra\u011fmen medya haklar\u0131 pazar\u0131n\u0131n zorla\u015ft\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c2026\u2019da FIFA rekor toplam gelire ula\u015fsa da medya haklar\u0131n\u0131n toplam gelir i\u00e7indeki pay\u0131 azal\u0131yor ve ma\u00e7 ba\u015f\u0131na de\u011fer %19 d\u00fc\u015f\u00fcyor,\u201d dedi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00d6zellikle Avrupa ve Asya gibi b\u00fcy\u00fck pazarlarda ma\u00e7lar\u0131n gece saatlerine denk gelmesi ve artan prod\u00fcksiyon maliyetleri, bir\u00e7ok yay\u0131nc\u0131n\u0131n teklif vermekten \u00e7ekinmesine neden oldu.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buna ra\u011fmen FIFA, geni\u015fletilmi\u015f turnuva format\u0131 ve artan ticari gelirlerle birlikte tarihinin en k\u00e2rl\u0131 D\u00fcnya Kupas\u0131\u2019na do\u011fru ilerliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 FIFA D\u00fcnya Kupas\u0131, Caretta Research taraf\u0131ndan haz\u0131rlanan yeni rapora g\u00f6re 8,9 milyar dolarl\u0131k rekor gelir seviyesine ula\u015facak.<\/p>\n","protected":false},"author":1,"featured_media":1962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[58],"class_list":["post-1961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-dunya-kupasi"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372.webp",500,281,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372.webp",500,281,false],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372.webp",500,281,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372.webp",500,281,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372.webp",500,281,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"2026 FIFA D\u00fcnya Kupas\u0131, Caretta Research taraf\u0131ndan haz\u0131rlanan yeni rapora g\u00f6re 8,9 milyar dolarl\u0131k rekor gelir seviyesine ula\u015facak.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=1961"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1961\/revisions"}],"predecessor-version":[{"id":1963,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/1961\/revisions\/1963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1962"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=1961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=1961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=1961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}