{"id":2215,"date":"2026-06-17T07:53:14","date_gmt":"2026-06-17T07:53:14","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=2215"},"modified":"2026-06-17T07:53:16","modified_gmt":"2026-06-17T07:53:16","slug":"2026-dunya-kupasinin-ilk-5-gununde-ekrana-kilitleyen-prime-time-etkisi","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/2026-dunya-kupasinin-ilk-5-gununde-ekrana-kilitleyen-prime-time-etkisi\/","title":{"rendered":"2026 D\u00fcnya Kupas\u0131\u2019n\u0131n ilk 5 g\u00fcn\u00fcnde ekrana kilitleyen prime-time etkisi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kuzey Amerika\u2019da d\u00fczenlenen 2026 FIFA D\u00fcnya Kupas\u0131\u2019n\u0131n ilk be\u015f g\u00fcn\u00fcnden gelen izlenme verileri, bu turnuvan\u0131n spor end\u00fcstrisi takvimindeki en g\u00fc\u00e7l\u00fc ticari reklam platformu oldu\u011funu tescilledi. ABD, Almanya, \u0130ngiltere, Fransa ve \u0130talya gibi dev pazarlarda k\u0131r\u0131lan izleyici rekorlar\u0131, turnuvan\u0131n markalar i\u00e7in neden vazge\u00e7ilmez bir yat\u0131r\u0131m alan\u0131 oldu\u011funu g\u00f6steriyor. \u00dcstelik bu ba\u015far\u0131 sadece ev sahibi \u00fclkelerin ma\u00e7lar\u0131yla s\u0131n\u0131rl\u0131 de\u011fil; tarafs\u0131z iki \u00fclkenin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 ma\u00e7lar bile reklamverenler i\u00e7in \u015fimdiden devasa bir taban izleyici kitlesi (baseline) yaratm\u0131\u015f durumda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ABD pazar\u0131nda Fox Sports\u2019un \u0130ngilizce yay\u0131nlad\u0131\u011f\u0131 ve ABD&#8217;nin Paraguay&#8217;\u0131 4-1 yendi\u011fi grup ma\u00e7\u0131 ortalama 15,99 milyon izleyiciye ula\u015farak, 2022 Katar\u2019daki Galler ma\u00e7\u0131na k\u0131yasla y\u00fczde 106\u2019l\u0131k bir art\u0131\u015f g\u00f6sterdi. Telemundo\u2019nun \u0130spanyolca yay\u0131n\u0131yla birlikte bu tek bir ma\u00e7\u0131n toplam eri\u015fimi 25 milyon izleyiciyi a\u015ft\u0131. Turnuvan\u0131n a\u00e7\u0131l\u0131\u015f\u0131ndaki Meksika &#8211; G\u00fcney Afrika ma\u00e7\u0131 ise 12,1 milyon \u0130spanyolca konu\u015fan izleyiciyi ekran ba\u015f\u0131na \u00e7ekerek, ABD \u0130spanyolca televizyon tarihinin en \u00e7ok izlenen D\u00fcnya Kupas\u0131 grup ma\u00e7\u0131 oldu. Fox\u2019un ev sahipli\u011fi kesinle\u015fmeden \u00f6nce ABD yay\u0131n haklar\u0131 i\u00e7in \u00f6dedi\u011fi 485 milyon dolarl\u0131k \u00fccret, turnuvan\u0131n daha ilk haftas\u0131nda meyvelerini vermeye ba\u015flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avrupa cephesinde ise ma\u00e7lar\u0131n yerel saatle ak\u015fam ku\u015fa\u011f\u0131na (prime-time) denk gelmesi, yay\u0131nc\u0131lar\u0131n ve markalar\u0131n y\u00fcz\u00fcn\u00fc g\u00fcld\u00fcrd\u00fc. Almanya\u2019n\u0131n Cura\u00e7ao\u2019yu 7-1 yendi\u011fi m\u00fccadele ARD ekranlar\u0131nda 23,43 milyon izleyici toplarken, y\u00fczde 70,2 gibi inan\u0131lmaz bir pazar pay\u0131na (14-49 ya\u015f grubunda y\u00fczde 81,5) ula\u015ft\u0131. Katar 2022&#8217;deki \u00f6\u011fleden sonra ma\u00e7lar\u0131na k\u0131yasla ya\u015fanan bu s\u0131\u00e7rama, tamamen k\u0131talararas\u0131 saat avantaj\u0131ndan kaynaklan\u0131yor. Benzer \u015fekilde, turnuvaya kat\u0131lamayan \u0130talya\u2019da dahi tarafs\u0131z a\u00e7\u0131l\u0131\u015f ma\u00e7\u0131n\u0131n 5 milyondan fazla izlenmesi ve \u0130ngiltere&#8217;de ITV\u2019nin a\u00e7\u0131l\u0131\u015f ma\u00e7\u0131nda 6,6 milyon ortalama yakalamas\u0131, 2026 D\u00fcnya Kupas\u0131&#8217;n\u0131n sadece b\u00fcy\u00fck milli ma\u00e7 tepe noktalar\u0131ndan (peaks) ibaret olmad\u0131\u011f\u0131n\u0131, her g\u00fcn ekran ba\u015f\u0131nda haz\u0131r bekleyen istikrarl\u0131 bir t\u00fcketici kitlesi sundu\u011funu kan\u0131tl\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kuzey Amerika\u2019da d\u00fczenlenen 2026 FIFA D\u00fcnya Kupas\u0131\u2019n\u0131n ilk be\u015f g\u00fcn\u00fcnden gelen izlenme verileri, bu turnuvan\u0131n spor end\u00fcstrisi takvimindeki en g\u00fc\u00e7l\u00fc ticari reklam platformu oldu\u011funu tescilledi.<\/p>\n","protected":false},"author":1,"featured_media":2216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[58],"class_list":["post-2215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-dunya-kupasi"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/50c39f3a4a37193a0ca4bdb4780c27d96322a4b3b92896d27028807b33613b2c._SX1080_FMjpg_.jpg",1080,608,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/50c39f3a4a37193a0ca4bdb4780c27d96322a4b3b92896d27028807b33613b2c._SX1080_FMjpg_-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/50c39f3a4a37193a0ca4bdb4780c27d96322a4b3b92896d27028807b33613b2c._SX1080_FMjpg_-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/50c39f3a4a37193a0ca4bdb4780c27d96322a4b3b92896d27028807b33613b2c._SX1080_FMjpg_-768x432.jpg",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/50c39f3a4a37193a0ca4bdb4780c27d96322a4b3b92896d27028807b33613b2c._SX1080_FMjpg_-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/50c39f3a4a37193a0ca4bdb4780c27d96322a4b3b92896d27028807b33613b2c._SX1080_FMjpg_.jpg",1080,608,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/50c39f3a4a37193a0ca4bdb4780c27d96322a4b3b92896d27028807b33613b2c._SX1080_FMjpg_.jpg",1080,608,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Kuzey Amerika\u2019da d\u00fczenlenen 2026 FIFA D\u00fcnya Kupas\u0131\u2019n\u0131n ilk be\u015f g\u00fcn\u00fcnden gelen izlenme verileri, bu turnuvan\u0131n spor end\u00fcstrisi takvimindeki en g\u00fc\u00e7l\u00fc ticari reklam platformu oldu\u011funu tescilledi.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=2215"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2215\/revisions"}],"predecessor-version":[{"id":2217,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2215\/revisions\/2217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2216"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=2215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=2215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=2215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}