{"id":2248,"date":"2026-06-17T14:12:43","date_gmt":"2026-06-17T14:12:43","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=2248"},"modified":"2026-06-17T14:12:45","modified_gmt":"2026-06-17T14:12:45","slug":"euroleague-franchise-modeliyle-400-milyon-euroluk-genisleme-hamlesine-hazirlaniyor","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/euroleague-franchise-modeliyle-400-milyon-euroluk-genisleme-hamlesine-hazirlaniyor\/","title":{"rendered":"EuroLeague, franchise modeliyle 400 milyon euroluk geni\u015fleme hamlesine haz\u0131rlan\u0131yor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">EuroLeague Basketball, Avrupa kul\u00fcp basketbolunun gelece\u011fini de\u011fi\u015ftirebilecek yeni franchise modelinin haz\u0131rl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. \u0130spanyol spor ekonomisi platformu <em>2Playbook<\/em>&#8216;un haberine g\u00f6re, k\u0131tan\u0131n en \u00fcst d\u00fczey basketbol organizasyonu \u00f6n\u00fcm\u00fczdeki y\u0131llarda iki a\u015famal\u0131 bir geni\u015fleme plan\u0131n\u0131 hayata ge\u00e7irmeyi hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plan\u0131n ilk a\u015famas\u0131nda EuroLeague, 2027-2028 sezonunda mevcut 20 tak\u0131mdan olu\u015fan yap\u0131s\u0131n\u0131 24 tak\u0131ma \u00e7\u0131karmay\u0131 ama\u00e7l\u0131yor. Bu kapsamda organizasyona alt\u0131 ila sekiz yeni franchise&#8217;\u0131n kat\u0131lmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. \u0130kinci a\u015famada ise ligin 2028 veya 2029 y\u0131l\u0131 itibar\u0131yla 30 tak\u0131ma kadar geni\u015fleyebilece\u011fi belirtiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ilk geni\u015fleme s\u00fcrecinin EuroLeague&#8217;e yakla\u015f\u0131k <strong>400 milyon euro gelir<\/strong> sa\u011flamas\u0131 bekleniyor. Yeni franchise&#8217;lar\u0131n \u00f6deyece\u011fi giri\u015f bedellerinden elde edilecek bu gelir sayesinde, organizasyonun 13 kurucu kul\u00fcb\u00fcn\u00fcn her birine <strong>30 milyon euronun \u00fczerinde pay<\/strong> d\u00fc\u015fecek. S\u00f6z konusu kul\u00fcpler aras\u0131nda <strong>Real Madrid, Barcelona ve Baskonia<\/strong> da yer al\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni franchise sahibi olmak isteyen kul\u00fcplerin \u00f6deyece\u011fi bedeller ise bulunduklar\u0131 pazara ve projelerine g\u00f6re de\u011fi\u015fecek. Giri\u015f \u00fccretlerinin <strong>50 milyon euro ile 90 milyon euro<\/strong> aras\u0131nda olmas\u0131 bekleniyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu s\u00fcre\u00e7te en d\u00fc\u015f\u00fck bedeli \u00f6deyecek kul\u00fcb\u00fcn <strong>Valencia Basket<\/strong> olaca\u011f\u0131 ifade ediliyor. Valencia temsilcisinin g\u00fc\u00e7l\u00fc sportif yap\u0131lanmas\u0131 ve yak\u0131nda hizmete girecek olan <strong>Roig Arena<\/strong> sayesinde yakla\u015f\u0131k <strong>50 milyon euro<\/strong> kar\u015f\u0131l\u0131\u011f\u0131nda lige dahil olabilece\u011fi belirtiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6te yandan <strong>Londra, Berlin ve Roma<\/strong> gibi b\u00fcy\u00fck pazarlardan gelecek franchise adaylar\u0131 i\u00e7in yakla\u015f\u0131k <strong>80 milyon euroluk<\/strong> bir giri\u015f bedeli \u00f6ng\u00f6r\u00fcl\u00fcyor. Son EuroCup \u015fampiyonu <strong>Hapoel Tel Aviv<\/strong>&#8216;in ise EuroLeague&#8217;e kat\u0131labilmek i\u00e7in yakla\u015f\u0131k <strong>75 milyon euro<\/strong> \u00f6demesi gerekece\u011fi ifade ediliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ger\u00e7ek Madrid kritik karar a\u015famas\u0131nda<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EuroLeague hissedarlar kurulu, k\u0131sa s\u00fcre \u00f6nce yapt\u0131\u011f\u0131 toplant\u0131da Londra, Roma ve Berlin gibi \u015fehirlerin yan\u0131 s\u0131ra \u00e7e\u015fitli yat\u0131r\u0131m gruplar\u0131 ve kul\u00fcplerden yeni franchise&#8217;lar i\u00e7in teklifler ald\u0131\u011f\u0131n\u0131 do\u011frulad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca, <strong>ASVEL Villeurbanne<\/strong> ve <strong>Fenerbah\u00e7e&#8217;nin<\/strong> uzun vadeli lisanslar\u0131n\u0131n yenilendi\u011fi a\u00e7\u0131kland\u0131. Buna kar\u015f\u0131n EuroLeague ile lisans yenileme g\u00f6r\u00fc\u015fmelerini hen\u00fcz tamamlamayan tek kul\u00fcp ise <strong>Real Madrid<\/strong> oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lig y\u00f6netimi, \u0130spanyol devinin organizasyonda kalaca\u011f\u0131 konusunda iyimserli\u011fini koruyor. Ancak Real Madrid&#8217;in lisans\u0131n\u0131 yenilememe karar\u0131 almas\u0131 halinde \u00f6nemli mali kay\u0131plarla kar\u015f\u0131 kar\u015f\u0131ya kalabilece\u011fi belirtiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu durumda Madrid ekibi, kurucu kul\u00fcplere da\u011f\u0131t\u0131lacak <strong>30 milyon eurodan fazla geliri<\/strong>, gelecekteki lig gelirlerinden alaca\u011f\u0131 paylar\u0131 ve franchise sistemine herhangi bir \u00fccret \u00f6demeden dahil olma hakk\u0131n\u0131 kaybedecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bunun yan\u0131 s\u0131ra, EuroLeague yerine daha alt seviyedeki <strong>Basketbol \u015eampiyonlar Ligi&#8217;nde (Basketball Champions League)<\/strong> m\u00fccadele etmesinin bilet sat\u0131\u015flar\u0131, sponsorluk anla\u015fmalar\u0131 ve lisansl\u0131 \u00fcr\u00fcn gelirlerinde de ciddi d\u00fc\u015f\u00fc\u015flere yol a\u00e7abilece\u011fi de\u011ferlendiriliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NBA ve FIBA ile temaslar s\u00fcr\u00fcyor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avrupa basketbolunun gelece\u011fini \u015fekillendirecek bir di\u011fer ba\u015fl\u0131k ise EuroLeague, NBA ve FIBA aras\u0131nda devam eden g\u00f6r\u00fc\u015fmeler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taraflar bu hafta \u0130svi\u00e7re&#8217;nin Cenevre kentinde bir kez daha bir araya geldi. G\u00f6r\u00fc\u015fmelerden somut bir sonu\u00e7 \u00e7\u0131kmasa da EuroLeague, NBA&#8217;in Avrupa projesi konusunda diyaloga a\u00e7\u0131k oldu\u011funu yineledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBA Komiseri <strong>Adam Silver<\/strong>, mart ay\u0131nda yapt\u0131\u011f\u0131 a\u00e7\u0131klamada Avrupa&#8217;daki \u00fcst d\u00fczey kul\u00fcp organizasyonuyla olas\u0131 bir birle\u015fme ya da ortakl\u0131k ihtimaline kap\u0131y\u0131 a\u00e7\u0131k b\u0131rakt\u0131klar\u0131n\u0131 belirtmi\u015fti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hayata ge\u00e7irilmesi halinde EuroLeague&#8217;in franchise modeli, organizasyonun modern tarihindeki en b\u00fcy\u00fck yap\u0131sal d\u00f6n\u00fc\u015f\u00fcm olarak kay\u0131tlara ge\u00e7ecek. Yeni sistem, hem kurucu kul\u00fcplere \u00f6nemli bir finansal kaynak sa\u011flayacak hem de Avrupa kul\u00fcp basketbolunun ekonomik ve sportif gelece\u011fini yeniden \u015fekillendirecek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EuroLeague Basketball, Avrupa kul\u00fcp basketbolunun gelece\u011fini de\u011fi\u015ftirebilecek yeni franchise modelinin haz\u0131rl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n","protected":false},"author":1,"featured_media":2249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[64],"class_list":["post-2248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-euroleague"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1.jpg",1020,679,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1-768x511.jpg",768,511,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1.jpg",1020,679,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1.jpg",1020,679,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1.jpg",1020,679,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"EuroLeague Basketball, Avrupa kul\u00fcp basketbolunun gelece\u011fini de\u011fi\u015ftirebilecek yeni franchise modelinin haz\u0131rl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=2248"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2248\/revisions"}],"predecessor-version":[{"id":2250,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2248\/revisions\/2250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2249"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=2248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=2248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=2248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}