2025-2026 sezonunda toplam gelirlerinde 1 milyar euro baraj\u0131n\u0131 a\u015farak 1 milyar 75 milyon euroluk bir i\u015f hacmine ula\u015fmay\u0131 hedefleyen FC Barcelona, dijital yay\u0131nc\u0131l\u0131k ve i\u00e7erik stratejilerinin meyvelerini topluyor. Joan Laporta ba\u015fkanl\u0131\u011f\u0131ndaki y\u00f6netimin yeni gelir kap\u0131lar\u0131 yaratma stratejisinin en \u00f6nemli ayaklar\u0131ndan biri olan kul\u00fcb\u00fcn resmi YouTube kanal\u0131, tarihi bir mali ba\u015far\u0131ya imza att\u0131.<\/p>\n\n\n\n
Kul\u00fcb\u00fcn dijital medya departman\u0131ndan edinilen bilgilere g\u00f6re, Katalan ekibi 2025-2026 sezonunda YouTube \u00fczerinden 1 milyon 174 bin dolar<\/strong> net gelir elde ederek t\u00fcm zamanlar\u0131n rekorunu k\u0131rd\u0131. Bir \u00f6nceki tarihi rekor, 1 milyon 171 bin dolar gelirle 2021-2022 sezonunda kaydedilmi\u015fti.<\/p>\n\n\n\n Kanal\u0131ndan 2010-2011 sezonundan bu yana do\u011frudan gelir \u00fcreten FC Barcelona, geride b\u0131rakt\u0131\u011f\u0131m\u0131z sezonda bir \u00f6nceki d\u00f6neme (2024-2025) k\u0131yasla y\u00fczde 25\u2019lik bir finansal b\u00fcy\u00fcme<\/strong> yakalad\u0131. Bu ba\u015far\u0131, kul\u00fcb\u00fcn dijital kriz d\u00f6nemlerinden biri olan 2023-2024 sezonu verileriyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ise tam y\u00fczde 99’luk bir art\u0131\u015f anlam\u0131na geliyor.<\/p>\n\n\n\n Bar\u00e7a Identity ve Bar\u00e7a Media 360 Direkt\u00f6r\u00fc Paloma Mikadze, kul\u00fcb\u00fcn i\u00e7erik ve monetizasyon stratejisindeki bu d\u00f6n\u00fc\u015f\u00fcm\u00fc \u015fu s\u00f6zlerle de\u011ferlendirdi:<\/p>\n\n\n\n “YouTube kanal\u0131m\u0131z\u0131n tarihindeki en y\u00fcksek ekonomik sonuca ula\u015fmak harika bir haber \u00e7\u00fcnk\u00fc uygulad\u0131\u011f\u0131m\u0131z stratejinin \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 kan\u0131tl\u0131yor. Son sezonlarda i\u00e7erik teklifimizi evrilterek daha ilgili formatlara, izleyici i\u00e7in daha y\u00fcksek de\u011fere ve yeni monetizasyon yollar\u0131na odakland\u0131k. Ge\u00e7en y\u0131la g\u00f6re yakalanan y\u00fczde 25’lik b\u00fcy\u00fcme ve bu yeni rekor, her ge\u00e7en g\u00fcn b\u00fcy\u00fcyen ve Bar\u00e7a’ya daha \u00e7ok ba\u011fl\u0131l\u0131k g\u00f6steren k\u00fcresel bir toplulukla ba\u011f kurdu\u011fumuzu g\u00f6steriyor.”<\/p>\n<\/blockquote>\n\n\n\n Mikadze, bu finansal s\u0131\u00e7raman\u0131n tesad\u00fcf olmad\u0131\u011f\u0131n\u0131, uzun vadeli ve titiz bir \u00e7al\u0131\u015fman\u0131n \u00fcr\u00fcn\u00fc oldu\u011funu ekleyerek ba\u015far\u0131y\u0131 getiren i\u015f modellerini payla\u015ft\u0131:<\/p>\n\n\n\n “\u0130\u00e7erik, izleyici ve i\u015f modelini birle\u015ftiren bir yap\u0131 kurduk. YouTube Kat\u0131l (Membership)<\/strong> sistemi, dijital varl\u0131klar\u0131m\u0131z\u0131n do\u011frudan ticari sat\u0131\u015f\u0131 ve yeni t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re uyarlanm\u0131\u015f editoryal \u00e7izgi bu sonucu do\u011furdu. Bu rekor \u00f6nemli, ancak as\u0131l \u00f6nemlisi, kendi kul\u00fcp kanallar\u0131m\u0131z\u0131n d\u00fcnya genelindeki \u00fcyelerimize ve taraftarlar\u0131m\u0131za daha da yak\u0131nla\u015fmam\u0131zda anahtar bir par\u00e7a olaca\u011f\u0131na dair inanc\u0131m\u0131z\u0131 peki\u015ftirmesidir.”<\/p>\n<\/blockquote>\n\n\n\n \u015eubat 2006’da a\u00e7\u0131lan ve g\u00fcn\u00fcm\u00fcze kadar toplamda 7 milyar 643 milyon izlenme say\u0131s\u0131na ula\u015fan FC Barcelona kanal\u0131, 15 binden fazla video i\u00e7eri\u011fine sahip. Ge\u00e7ti\u011fimiz d\u00f6nemde d\u00fcnyada 20 milyon abone s\u0131n\u0131r\u0131n\u0131 a\u015fan ilk spor kul\u00fcb\u00fc olan Katalan devinin g\u00fcncel olarak 26,2 milyon abonesi<\/strong> bulunuyor.<\/p>\n\n\n\n Barcelona, bu istatistikleriyle YouTube ekosistemindeki en yak\u0131n k\u00fcresel rakiplerine de ciddi bir fark atm\u0131\u015f durumda. Kul\u00fcb\u00fcn en yak\u0131n takip\u00e7ilerinin abone say\u0131lar\u0131 \u015fu \u015fekilde s\u0131ralan\u0131yor:<\/p>\n\n\n\n CIES Football Observatory taraf\u0131ndan yap\u0131lan sekt\u00f6rel analizler de Barcelona’n\u0131n YouTube’daki g\u00fcc\u00fcn\u00fcn \u0130talya devi AC Milan’\u0131n 10 kat\u0131, Atletico Madrid’in ise yakla\u015f\u0131k 4 kat\u0131 seviyesinde oldu\u011funu ve kul\u00fcb\u00fcn dijital spor yay\u0131nc\u0131l\u0131\u011f\u0131ndaki k\u00fcresel liderli\u011fini a\u00e7\u0131k ara s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc ortaya koyuyor.<\/p>\n","protected":false},"excerpt":{"rendered":" 2025-2026 sezonunda toplam gelirlerinde 1 milyar euro baraj\u0131n\u0131 a\u015farak 1 milyar 75 milyon euroluk bir i\u015f hacmine ula\u015fmay\u0131 hedefleyen FC Barcelona, dijital yay\u0131nc\u0131l\u0131k ve i\u00e7erik stratejilerinin meyvelerini topluyor.<\/p>\n","protected":false},"author":1,"featured_media":2282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[33],"class_list":["post-2281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-barcelona"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/MGA8219.png",2383,1462,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/MGA8219-150x150.png",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/MGA8219-300x184.png",300,184,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/MGA8219-768x471.png",768,471,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/MGA8219-1024x628.png",1024,628,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/MGA8219-1536x942.png",1536,942,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/MGA8219-2048x1256.png",2048,1256,true]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"2025-2026 sezonunda toplam gelirlerinde 1 milyar euro baraj\u0131n\u0131 a\u015farak 1 milyar 75 milyon euroluk bir i\u015f hacmine ula\u015fmay\u0131 hedefleyen FC Barcelona, dijital yay\u0131nc\u0131l\u0131k ve i\u00e7erik stratejilerinin meyvelerini topluyor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=2281"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2281\/revisions"}],"predecessor-version":[{"id":2283,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2281\/revisions\/2283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2282"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=2281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=2281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=2281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Gelirlerde y\u00fczde 25’lik dev b\u00fcy\u00fcme<\/h3>\n\n\n\n
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Ba\u015far\u0131n\u0131n \u015fifresi: YouTube kat\u0131l ve do\u011frudan dijital pazarlama<\/h3>\n\n\n\n
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Dijital platformlarda rakiplerine fark at\u0131yor<\/h3>\n\n\n\n
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