Fifa, 2026 D\u00fcnya Kupas\u0131\u2019n\u0131n ticari olarak bug\u00fcne kadarki en geni\u015f perakende operasyonunu y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fc ve sonu\u00e7lar\u0131n \u201cbeklentileri ve tahminleri \u00f6nemli \u00f6l\u00e7\u00fcde a\u015ft\u0131\u011f\u0131n\u0131\u201d a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n
Sponsorlar, medya ortaklar\u0131, ev sahibi \u015fehir organizat\u00f6rleri ve hatta federal h\u00fck\u00fcmetle yap\u0131lan i\u015f birlikleri sayesinde turnuva, Amerika Birle\u015fik Devletleri\u2019nde g\u00fcnl\u00fck ya\u015fam\u0131n her alan\u0131nda g\u00f6r\u00fcn\u00fcr hale getirildi. Ancak en dikkat \u00e7ekici ticari yay\u0131l\u0131m, CVS gibi eczane zincirlerinde kasalar\u0131n yan\u0131nda yer alan siyah karton \u00fcr\u00fcn standlar\u0131 oldu.<\/p>\n\n\n\n
Fifa, indirim odakl\u0131 ve anl\u0131k sat\u0131n almaya uygun perakende kanallar\u0131yla \u00e7al\u0131\u015farak D\u00fcnya Kupas\u0131 \u00fcr\u00fcnlerini binlerce eczane, market, benzin istasyonu ve ula\u015f\u0131m noktas\u0131na ta\u015f\u0131d\u0131. \u00dcr\u00fcnler aras\u0131nda \u015fapkalar, ti\u015f\u00f6rtler, termoslar, anahtarl\u0131klar, bandanalar ve evcil hayvan oyuncaklar\u0131 yer ald\u0131.<\/p>\n\n\n\n
Kurulu\u015f, bu program\u0131n bug\u00fcne kadarki en b\u00fcy\u00fck lisansl\u0131 \u00fcr\u00fcn operasyonu oldu\u011funu ve sonu\u00e7lar\u0131n beklentilerin \u00e7ok \u00fczerinde oldu\u011funu belirtti.<\/p>\n\n\n\n
Bu geni\u015f da\u011f\u0131t\u0131m a\u011f\u0131na ula\u015fmak i\u00e7in Fifa, \u00fcr\u00fcn kategorilerini, sat\u0131\u015f kanallar\u0131n\u0131 ve perakende formatlar\u0131n\u0131 farkl\u0131 \u015firketlere b\u00f6len \u00e7ok katmanl\u0131 bir lisans sistemi kurdu. Fifa\u2019n\u0131n ABD\u2019de 100\u2019den fazla aktif lisans sahibi oldu\u011fu ifade edildi.<\/p>\n\n\n\n
Fanatics, stadyumlar ve Fifa taraftar festivallerinde sat\u0131\u015f yaparken; Legends Global, turnuva ve tak\u0131m \u00fcr\u00fcnlerinin yer ald\u0131\u011f\u0131 FifaStore.com\u2019u i\u015fletiyor. Ayr\u0131ca ev sahibi \u015fehirlerde yakla\u015f\u0131k 40 ge\u00e7ici ma\u011faza bulunuyor.<\/p>\n\n\n\n
G\u00fcnl\u00fck ya\u015fam\u0131n ge\u00e7ti\u011fi noktalara ula\u015fmak i\u00e7in Fifa, In Motion Design gibi \u015firketlere belirli sat\u0131\u015f haklar\u0131 verdi. Bu \u015firketlerin \u00fcr\u00fcnleri binlerce market, eczane ve indirim ma\u011fazas\u0131nda sat\u0131\u015fa sunuldu. CVS, Walgreens ve 7-Eleven gibi zincirler bu \u00fcr\u00fcnleri kendi tedarik sistemleri \u00fczerinden temin etti.<\/p>\n\n\n\n
Fifa ayr\u0131ca havaalanlar\u0131, tren istasyonlar\u0131 ve oteller gibi yo\u011fun noktalarda \u00fcr\u00fcn sat\u0131\u015f\u0131 i\u00e7in otomatik sat\u0131\u015f makineleri sa\u011flayan Prepango ile de \u00e7al\u0131\u015ft\u0131.<\/p>\n\n\n\n
In Motion Design, daha \u00f6nce b\u00fcy\u00fck spor organizasyonlar\u0131nda lisans sahibi olmam\u0131\u015ft\u0131. \u015eirket genellikle kendi markalar\u0131yla perakendecilere \u00fcr\u00fcn sa\u011fl\u0131yordu. D\u00fcnya Kupas\u0131 i\u00e7in ise Fifa\u2019n\u0131n ihalesine kat\u0131larak market ve eczane kanallar\u0131nda sat\u0131\u015f hakk\u0131 elde etti.<\/p>\n\n\n\n
\u015eirketin siyah karton standlar\u0131, ABD genelinde binlerce ma\u011fazada yayg\u0131n \u015fekilde kullan\u0131lmaya ba\u015flad\u0131. Fifa daha sonra bu \u015firkete havaalan\u0131 ma\u011fazalar\u0131 ve otomatik sat\u0131\u015f makineleri i\u00e7in de ek sat\u0131\u015f izni verdi.<\/p>\n\n\n\n
In Motion \u00fcr\u00fcnleri aras\u0131nda \u015fapkalar, termoslar, bandanalar ve i\u00e7ecek aksesuarlar\u0131 bulunuyor. \u015eirket, \u00fcr\u00fcnlerin yakla\u015f\u0131k 5.500 CVS ma\u011fazas\u0131nda, 4.500 Dollar General noktas\u0131nda, 4.000 Walgreens ma\u011fazas\u0131nda ve 3.500 7-Eleven \u015fubesinde sat\u0131\u015fa sunuldu\u011funu a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n
\u015eirketin tahminlerine g\u00f6re 2 ila 3 milyon adet Fifa \u00fcr\u00fcn sat\u0131\u015f\u0131 ger\u00e7ekle\u015fti. \u00dcr\u00fcnler, kolay kurulum i\u00e7in haz\u0131r karton standlarla ma\u011fazalara g\u00f6nderiliyor ve perakende alan\u0131nda ek raf gerektirmiyor.<\/p>\n\n\n\n
Uzmanlara g\u00f6re bu model, spor \u00fcr\u00fcnlerinin geleneksel ma\u011fazalar\u0131n \u00f6tesine ge\u00e7erek g\u00fcnl\u00fck al\u0131\u015fveri\u015f noktalar\u0131na ta\u015f\u0131nmas\u0131 a\u00e7\u0131s\u0131ndan olduk\u00e7a s\u0131ra d\u0131\u015f\u0131 bir \u00f6l\u00e7ek sunuyor.<\/p>\n\n\n\n
MLS ve NHL y\u00f6neticileri de bu modelin, gelecekte spor liglerinin taraftarlara ula\u015fma bi\u00e7imini de\u011fi\u015ftirebilece\u011fini belirtiyor.<\/p>\n\n\n\n
Fifa\u2019n\u0131n bu stratejiyi 2027 Kad\u0131nlar D\u00fcnya Kupas\u0131 i\u00e7in de geni\u015fletmeyi planlad\u0131\u011f\u0131 ve baz\u0131 perakendecilerin kad\u0131n turnuvas\u0131 i\u00e7in daha agresif sipari\u015fler vermeye haz\u0131rland\u0131\u011f\u0131 ifade edildi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fifa, 2026 D\u00fcnya Kupas\u0131\u2019n\u0131n ticari olarak bug\u00fcne kadarki en geni\u015f perakende operasyonunu y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fc ve sonu\u00e7lar\u0131n \u201cbeklentileri ve tahminleri \u00f6nemli \u00f6l\u00e7\u00fcde a\u015ft\u0131\u011f\u0131n\u0131\u201d a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":2581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[57],"class_list":["post-2580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-fifa"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/5M6XBFPFQJHPZFGRQX7343LYWQ.avif",1440,810,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/5M6XBFPFQJHPZFGRQX7343LYWQ-150x150.avif",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/5M6XBFPFQJHPZFGRQX7343LYWQ-300x169.avif",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/5M6XBFPFQJHPZFGRQX7343LYWQ-768x432.avif",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/5M6XBFPFQJHPZFGRQX7343LYWQ-1024x576.avif",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/5M6XBFPFQJHPZFGRQX7343LYWQ.avif",1440,810,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/5M6XBFPFQJHPZFGRQX7343LYWQ.avif",1440,810,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Fifa, 2026 D\u00fcnya Kupas\u0131\u2019n\u0131n ticari olarak bug\u00fcne kadarki en geni\u015f perakende operasyonunu y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fc ve sonu\u00e7lar\u0131n \u201cbeklentileri ve tahminleri \u00f6nemli \u00f6l\u00e7\u00fcde a\u015ft\u0131\u011f\u0131n\u0131\u201d a\u00e7\u0131klad\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=2580"}],"version-history":[{"count":3,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2580\/revisions"}],"predecessor-version":[{"id":2584,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2580\/revisions\/2584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2581"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=2580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=2580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=2580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}