{"id":2636,"date":"2026-06-28T20:09:07","date_gmt":"2026-06-28T20:09:07","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=2636"},"modified":"2026-06-28T20:13:15","modified_gmt":"2026-06-28T20:13:15","slug":"tiktok-dunya-kupasini-buyutmek-icin-fifanin-yeni-araci-oldu","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/tiktok-dunya-kupasini-buyutmek-icin-fifanin-yeni-araci-oldu\/","title":{"rendered":"TikTok, D\u00fcnya Kupas\u0131&#8217;n\u0131 b\u00fcy\u00fctmek i\u00e7in FIFA&#8217;n\u0131n yeni arac\u0131 oldu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TikTok, 2026 FIFA D\u00fcnya Kupas\u0131 i\u00e7in FIFA&#8217;n\u0131n olu\u015fturdu\u011fu yeni bir ortakl\u0131k kategorisi olan <strong>&#8220;Preferred Platform&#8221;<\/strong> stat\u00fcs\u00fcyle turnuvan\u0131n dijital merkezlerinden biri haline geldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geleneksel yay\u0131nc\u0131 ya da klasik sponsor modelinden farkl\u0131 olarak TikTok; resmi i\u00e7erikler, yay\u0131nc\u0131lar, milli tak\u0131mlar, sporcular ve i\u00e7erik \u00fcreticileri aras\u0131nda k\u00f6pr\u00fc g\u00f6revi \u00fcstleniyor. Platform, turnuva boyunca FIFA&#8217;n\u0131n fikri m\u00fclkiyetini kullanarak kapsaml\u0131 bir dijital ekosistem olu\u015fturmay\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA, D\u00fcnya Kupas\u0131 s\u00fcresince resmi TikTok hesab\u0131nda g\u00fcnde 100&#8217;den fazla payla\u015f\u0131m yaparken, platformda iki g\u00fcnde bir yay\u0131mlanan <strong>&#8220;Today at FIFA World Cup&#8221;<\/strong> adl\u0131 canl\u0131 yay\u0131n program\u0131nda i\u00e7erik \u00fcreticileri ma\u00e7lar\u0131, golleri ve g\u00fcndemi de\u011ferlendiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turnuvan\u0131n ba\u015flamas\u0131ndan bu yana TikTok&#8217;ta 2026 D\u00fcnya Kupas\u0131 ile ilgili 3 milyondan fazla payla\u015f\u0131m yap\u0131ld\u0131\u011f\u0131 belirtilirken, 3-17 Haziran d\u00f6neminde <strong>#WorldCup<\/strong> etiketiyle yap\u0131lan i\u00e7eriklerde y\u00fczde 30&#8217;un \u00fczerinde, <strong>#FIFAWorldCup<\/strong> etiketi alt\u0131nda ise yakla\u015f\u0131k y\u00fczde 40 b\u00fcy\u00fcme ya\u015fand\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok ayr\u0131ca d\u00fcnyan\u0131n farkl\u0131 b\u00f6lgelerinden se\u00e7ilen 30 i\u00e7erik \u00fcreticisini <strong>&#8220;Creator Correspondents&#8221;<\/strong> program\u0131 kapsam\u0131nda turnuvaya dahil etti. Bu isimler tak\u0131mlar\u0131n antrenmanlar\u0131na ve karma alanlara eri\u015fim sa\u011flayabiliyor ancak yay\u0131n haklar\u0131 nedeniyle ma\u00e7 g\u00f6r\u00fcnt\u00fclerini payla\u015fam\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platform, taraftar etkile\u015fimini art\u0131rmak amac\u0131yla <strong>Panini<\/strong> ile de i\u015f birli\u011fine gitti. Kullan\u0131c\u0131lar i\u00e7erik izleyerek veya payla\u015farak toplam 144 sanal karttan olu\u015fan koleksiyonlar\u0131 tamamlayabiliyor ve profillerini ki\u015fiselle\u015ftirebiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok yetkilileri, platformun yay\u0131nc\u0131larla rekabet etmek yerine onlar\u0131 destekledi\u011fini savunuyor. Anla\u015fma kapsam\u0131nda resmi yay\u0131nc\u0131lar kar\u015f\u0131la\u015fmalar\u0131n ilk 10 dakikas\u0131n\u0131 TikTok&#8217;ta payla\u015fabiliyor ve interaktif ba\u011flant\u0131lar arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131lar\u0131 kendi yay\u0131n platformlar\u0131na y\u00f6nlendirebiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA&#8217;n\u0131n yeni &#8220;Preferred Platform&#8221; modeli, sosyal medya \u015firketlerinin spor organizasyonlar\u0131ndaki rol\u00fcn\u00fc yeniden tan\u0131mlarken, D\u00fcnya Kupas\u0131&#8217;n\u0131n daha gen\u00e7 ve dijital odakl\u0131 kitlelere ula\u015fmas\u0131n\u0131 ama\u00e7l\u0131yor. TikTok ise bu strateji kapsam\u0131nda sahada de\u011fil, tamamen dijital alanda konumlanarak turnuvan\u0131n k\u00fcresel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmay\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok, 2026 FIFA D\u00fcnya Kupas\u0131 i\u00e7in FIFA&#8217;n\u0131n olu\u015fturdu\u011fu yeni bir ortakl\u0131k kategorisi olan &#8220;Preferred Platform&#8221; stat\u00fcs\u00fcyle turnuvan\u0131n dijital merkezlerinden biri haline geldi.<\/p>\n","protected":false},"author":1,"featured_media":2637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[58,28],"class_list":["post-2636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-dunya-kupasi","tag-tiktok"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/GettyImages-1486284547-scaled-e1767886101980.jpg",1200,800,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/GettyImages-1486284547-scaled-e1767886101980-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/GettyImages-1486284547-scaled-e1767886101980-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/GettyImages-1486284547-scaled-e1767886101980-768x512.jpg",768,512,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/GettyImages-1486284547-scaled-e1767886101980-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/GettyImages-1486284547-scaled-e1767886101980.jpg",1200,800,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/GettyImages-1486284547-scaled-e1767886101980.jpg",1200,800,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"TikTok, 2026 FIFA D\u00fcnya Kupas\u0131 i\u00e7in FIFA'n\u0131n olu\u015fturdu\u011fu yeni bir ortakl\u0131k kategorisi olan \"Preferred Platform\" stat\u00fcs\u00fcyle turnuvan\u0131n dijital merkezlerinden biri haline geldi.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=2636"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2636\/revisions"}],"predecessor-version":[{"id":2638,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2636\/revisions\/2638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2637"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=2636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=2636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=2636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}