{"id":2764,"date":"2026-06-30T17:36:54","date_gmt":"2026-06-30T17:36:54","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=2764"},"modified":"2026-06-30T17:36:55","modified_gmt":"2026-06-30T17:36:55","slug":"nike-dunya-kupasi-stratejisiyle-dijital-rekor-kirdi","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/nike-dunya-kupasi-stratejisiyle-dijital-rekor-kirdi\/","title":{"rendered":"Nike, D\u00fcnya Kupas\u0131 stratejisiyle dijital rekor k\u0131rd\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nike&#8217;\u0131n 2026 FIFA D\u00fcnya Kupas\u0131 i\u00e7in hayata ge\u00e7irdi\u011fi &#8220;Rip the Script&#8221; kampanyas\u0131, markaya hem dijital mecralarda rekor eri\u015fim hem de \u00fcr\u00fcn sat\u0131\u015flar\u0131nda \u00f6nemli bir ivme kazand\u0131rd\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markan\u0131n payla\u015ft\u0131\u011f\u0131 verilere g\u00f6re, alt\u0131 dakikay\u0131 a\u015fk\u0131n s\u00fcrede haz\u0131rlanan ana film; k\u0131sa hik\u00e2yeler, oyuncu odakl\u0131 i\u00e7erikler ve sosyal medya par\u00e7alar\u0131na b\u00f6l\u00fcnerek \u00e7ok kanall\u0131 bir da\u011f\u0131t\u0131m stratejisiyle t\u00fcketicilere ula\u015ft\u0131r\u0131ld\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yakla\u015f\u0131m sayesinde kampanyan\u0131n farkl\u0131 i\u00e7erikleri dijital platformlarda toplam 1,5 milyar izlenmeye ula\u015ft\u0131. Nike, &#8220;Rip the Script&#8221; filminin \u015firket tarihindeki en \u00e7ok payla\u015f\u0131lan sosyal medya i\u00e7eri\u011fi oldu\u011funu a\u00e7\u0131klad\u0131. Kampanya ayn\u0131 zamanda markan\u0131n Instagram hesab\u0131ndaki en \u00e7ok izlenen payla\u015f\u0131m ve YouTube kanal\u0131ndaki en fazla g\u00f6r\u00fcnt\u00fclenen video olmay\u0131 ba\u015fard\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya kapsam\u0131nda \u00f6ne \u00e7\u0131kan k\u0131sa i\u00e7eriklerden biri olan Cristiano Ronaldo ile LeBron James&#8217;in yer ald\u0131\u011f\u0131 &#8220;GOATs Recovery&#8221; videosu da Nike&#8217;\u0131n Instagram tarihindeki en fazla be\u011feni alan payla\u015f\u0131m\u0131 haline geldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike, dijital ba\u015far\u0131n\u0131n yan\u0131 s\u0131ra ticari performans\u0131ndan da memnun. \u015eirket, D\u00fcnya Kupas\u0131 d\u00f6neminde k\u00fcresel \u00f6l\u00e7ekte 5 binden fazla sat\u0131\u015f noktas\u0131nda aktivasyon ger\u00e7ekle\u015ftirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markan\u0131n destekledi\u011fi 12 milli tak\u0131m\u0131n formalar\u0131n\u0131n sat\u0131\u015flar\u0131 ise 2022 D\u00fcnya Kupas\u0131 \u00f6ncesindeki ayn\u0131 d\u00f6neme k\u0131yasla 2,5 kat artt\u0131. Ayr\u0131ca Nike Mercurial krampon modeli, \u015firketin do\u011frudan sat\u0131\u015f kanallar\u0131nda ilk 24 saatte en y\u00fcksek sat\u0131\u015f performans\u0131na ula\u015fan futbol ayakkab\u0131s\u0131 olarak kay\u0131tlara ge\u00e7ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike&#8217;\u0131n D\u00fcnya Kupas\u0131 stratejisi, resmi sponsorluklar\u0131n \u00f6tesinde i\u00e7erik \u00fcretimi ve dijital hik\u00e2ye anlat\u0131m\u0131n\u0131n, spor pazarlamas\u0131nda giderek daha belirleyici hale geldi\u011fini bir kez daha ortaya koydu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike&#8217;\u0131n 2026 FIFA D\u00fcnya Kupas\u0131 i\u00e7in hayata ge\u00e7irdi\u011fi &#8220;Rip the Script&#8221; kampanyas\u0131, markaya hem dijital mecralarda rekor eri\u015fim hem de \u00fcr\u00fcn sat\u0131\u015flar\u0131nda \u00f6nemli bir ivme kazand\u0131rd\u0131.<\/p>\n","protected":false},"author":1,"featured_media":2765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[140],"class_list":["post-2764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-nike"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/rip-the-script-nike-2048x1365-1.avif",2048,1365,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/rip-the-script-nike-2048x1365-1-150x150.avif",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/rip-the-script-nike-2048x1365-1-300x200.avif",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/rip-the-script-nike-2048x1365-1-768x512.avif",768,512,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/rip-the-script-nike-2048x1365-1-1024x683.avif",1024,683,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/rip-the-script-nike-2048x1365-1-1536x1024.avif",1536,1024,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/rip-the-script-nike-2048x1365-1.avif",2048,1365,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Nike'\u0131n 2026 FIFA D\u00fcnya Kupas\u0131 i\u00e7in hayata ge\u00e7irdi\u011fi \"Rip the Script\" kampanyas\u0131, markaya hem dijital mecralarda rekor eri\u015fim hem de \u00fcr\u00fcn sat\u0131\u015flar\u0131nda \u00f6nemli bir ivme kazand\u0131rd\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=2764"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2764\/revisions"}],"predecessor-version":[{"id":2766,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2764\/revisions\/2766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2765"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=2764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=2764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=2764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}