Ar\u00e7elik’in 10 \u00fclkede ger\u00e7ekle\u015ftirdi\u011fi “Ma\u00e7 Keyfi Ara\u015ft\u0131rmas\u0131”, b\u00fcy\u00fck spor organizasyonlar\u0131n\u0131n giderek daha fazla ev merkezli sosyal deneyimlere d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ortaya koydu. Ara\u015ft\u0131rmaya g\u00f6re T\u00fcrkiye’de t\u00fcketicilerin %85’i D\u00fcnya Kupas\u0131 gibi b\u00fcy\u00fck spor etkinliklerinde arkada\u015flar\u0131n\u0131 veya aile \u00fcyelerini evlerinde a\u011f\u0131rl\u0131yor.<\/p>\n\n\n\n
JL Partners i\u015f birli\u011fiyle \u0130ngiltere, Fransa, \u0130spanya, \u0130talya, Almanya, Romanya, Polonya, T\u00fcrkiye, M\u0131s\u0131r ve Suudi Arabistan’da toplam 5.139 ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, evlerin spor kar\u015f\u0131la\u015fmalar\u0131 s\u0131ras\u0131nda \u00f6nemli bir bulu\u015fma noktas\u0131 haline geldi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n
K\u00fcresel \u00f6l\u00e7ekte sporseverlerin %77’si b\u00fcy\u00fck spor organizasyonlar\u0131n\u0131 izlemek i\u00e7in evlerinde d\u00fczenli veya zaman zaman misafir a\u011f\u0131rlad\u0131\u011f\u0131n\u0131 belirtirken, T\u00fcrkiye %85’lik oranla d\u00fcnya ortalamas\u0131n\u0131n \u00fczerinde yer ald\u0131. T\u00fcrkiye’de evde ma\u00e7 izlemenin en \u00f6nemli nedeni %32 ile konfor olurken, bunu %22 ile ekonomik olmas\u0131 ve %18 ile daha iyi atmosfer sunmas\u0131 izledi.<\/p>\n\n\n\n
Ara\u015ft\u0131rma, evde ma\u00e7 izleme k\u00fclt\u00fcr\u00fcn\u00fcn \u00f6zellikle gen\u00e7 ku\u015faklarda daha g\u00fc\u00e7l\u00fc oldu\u011funu da ortaya koydu. T\u00fcrkiye’de 25-34 ya\u015f grubunun %47’si b\u00fcy\u00fck spor etkinliklerinde d\u00fczenli olarak misafir a\u011f\u0131rlad\u0131\u011f\u0131n\u0131 ifade ederken, bu oran 55 ya\u015f \u00fcst\u00fc t\u00fcketicilerde %14 seviyesinde kald\u0131.<\/p>\n\n\n\n
Ar\u00e7elik Global Pazarlama ve Stratejiden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Rag\u0131p Balc\u0131o\u011flu, D\u00fcnya Kupas\u0131 gibi organizasyonlar\u0131n ma\u00e7 g\u00fcn\u00fc deneyimini ekran kar\u015f\u0131s\u0131nda ge\u00e7irilen bir zamandan \u00e7\u0131kar\u0131p planlanan ve payla\u015f\u0131lan sosyal anlara d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc belirtti.<\/p>\n\n\n\n
Ara\u015ft\u0131rmaya g\u00f6re T\u00fcrkiye’de t\u00fcketicilerin %71’i ma\u00e7 g\u00fcn\u00fc haz\u0131rl\u0131klar\u0131na g\u00fcnler \u00f6ncesinden veya etkinli\u011fin ger\u00e7ekle\u015fece\u011fi sabah ba\u015fl\u0131yor. Bununla birlikte, T\u00fcrkiye’deki sporseverlerin %83’\u00fc yiyecek-i\u00e7ecek haz\u0131rl\u0131klar\u0131 ya da ev sahipli\u011fi sorumluluklar\u0131 nedeniyle kritik anlar\u0131 ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131 ifade ediyor. K\u00fcresel \u00f6l\u00e7ekte ise bu oran %82 olarak \u00f6l\u00e7\u00fcld\u00fc.<\/p>\n\n\n\n
Mutfak ekipmanlar\u0131 da ma\u00e7 g\u00fcn\u00fc deneyiminde \u00f6nemli bir rol oynuyor. T\u00fcrkiye’de t\u00fcketicilerin %43’\u00fc misafir a\u011f\u0131rlarken en \u00e7ok buzdolab\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131 belirtirken, f\u0131r\u0131n ve ocaklar %26, bula\u015f\u0131k makineleri ise %23’l\u00fck paya sahip oldu. D\u00fcnya genelinde de buzdolaplar\u0131 %42 ile ma\u00e7 g\u00fcn\u00fc ev sahipli\u011finde en \u00e7ok kullan\u0131lan ev aleti olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n
Ara\u015ft\u0131rman\u0131n dikkat \u00e7ekici sonu\u00e7lar\u0131ndan biri de etkinlik sonras\u0131 temizlik s\u00fcreci oldu. T\u00fcrkiye’de kat\u0131l\u0131mc\u0131lar\u0131n %29’u misafir a\u011f\u0131rlaman\u0131n en stresli k\u0131sm\u0131n\u0131n etkinlik sonras\u0131ndaki toparlanma oldu\u011funu s\u00f6ylerken, %33’l\u00fck kesim daha pratik temizlik \u00e7\u00f6z\u00fcmlerinin ma\u00e7 g\u00fcn\u00fc deneyimini \u00f6nemli \u00f6l\u00e7\u00fcde iyile\u015ftirece\u011fini belirtti.<\/p>\n\n\n\n
K\u00fcresel bulgular aras\u0131nda t\u00fcketicilerin %51’inin i\u00e7ecekleri daha h\u0131zl\u0131 so\u011futmak amac\u0131yla dondurucu kulland\u0131\u011f\u0131, %27’sinin ise ma\u00e7 g\u00fcn\u00fc \u00f6ncesinde buzdolab\u0131 d\u00fczenini yeniden organize etti\u011fi bilgisi de yer ald\u0131. T\u00fcrkiye’de ise haz\u0131rl\u0131klara misafirler geldikten sonra ba\u015flayanlar\u0131n oran\u0131 yaln\u0131zca %2 seviyesinde kald\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ar\u00e7elik’in 10 \u00fclkede ger\u00e7ekle\u015ftirdi\u011fi “Ma\u00e7 Keyfi Ara\u015ft\u0131rmas\u0131”, b\u00fcy\u00fck spor organizasyonlar\u0131n\u0131n giderek daha fazla ev merkezli sosyal deneyimlere d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ortaya koydu.<\/p>\n","protected":false},"author":1,"featured_media":2845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[471],"class_list":["post-2844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tepe","tag-arcelik"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/vitaly-gariev-1ogv8TwcAoA-unsplash-1-scaled.jpg",2560,1440,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/vitaly-gariev-1ogv8TwcAoA-unsplash-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/vitaly-gariev-1ogv8TwcAoA-unsplash-1-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/vitaly-gariev-1ogv8TwcAoA-unsplash-1-768x432.jpg",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/vitaly-gariev-1ogv8TwcAoA-unsplash-1-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/vitaly-gariev-1ogv8TwcAoA-unsplash-1-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/vitaly-gariev-1ogv8TwcAoA-unsplash-1-2048x1152.jpg",2048,1152,true]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Ar\u00e7elik'in 10 \u00fclkede ger\u00e7ekle\u015ftirdi\u011fi \"Ma\u00e7 Keyfi Ara\u015ft\u0131rmas\u0131\", b\u00fcy\u00fck spor organizasyonlar\u0131n\u0131n giderek daha fazla ev merkezli sosyal deneyimlere d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ortaya koydu.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=2844"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2844\/revisions"}],"predecessor-version":[{"id":2846,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2844\/revisions\/2846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2845"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=2844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=2844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=2844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}