\u0130spanya’da stadyumlar\u0131n e\u011flence ve etkinlik gelirleri a\u00e7\u0131s\u0131ndan \u00f6nemi giderek artarken, Atl\u00e9tico Madrid bu alandaki en b\u00fcy\u00fck hamlelerinden birine imza att\u0131. Ba\u015fkent ekibi, k\u00fcresel e\u011flence \u015firketi Live Nation ile Metropolitano Stadyumu’nda konserler d\u00fczenlemek \u00fczere 10 y\u0131ll\u0131k stratejik bir anla\u015fmaya vard\u0131.<\/p>\n\n\n\n
Anla\u015fma kapsam\u0131nda Metropolitano’da her y\u0131l 15 ila 20 konserin<\/strong> ger\u00e7ekle\u015ftirilmesi planlan\u0131yor. Etkinliklerin tamam\u0131, kul\u00fcb\u00fcn resmi ma\u00e7 takviminin bulunmad\u0131\u011f\u0131 yaz d\u00f6nemlerinde d\u00fczenlenecek.<\/p>\n\n\n\n Taraflar\u0131n \u00f6n\u00fcm\u00fczdeki saatlerde anla\u015fmay\u0131 resmi olarak duyurmas\u0131 beklenirken, s\u00f6zle\u015fmede 10 y\u0131ll\u0131k s\u00fcrenin ard\u0131ndan uzatma opsiyonunun da bulundu\u011fu belirtiliyor.<\/p>\n\n\n\n Kul\u00fcp, yaln\u0131zca mevcut stadyumu de\u011fil, Metropolitano’nun yan\u0131nda in\u015fa edilmesi planlanan yeni kapal\u0131 salonu ve mevcut taraftar alan\u0131n\u0131 da etkinlik organizasyonlar\u0131nda kullanmay\u0131 hedefliyor.<\/p>\n\n\n\n Sekt\u00f6r kaynaklar\u0131na g\u00f6re Atl\u00e9tico Madrid, d\u00fczenlenecek her konserden 1 milyon euroya kadar net gelir<\/strong> elde etmeyi \u00f6ng\u00f6r\u00fcyor. Buna ek olarak kul\u00fcp, k\u0131sa s\u00fcre \u00f6nce biletleme platformu Fever ile yapt\u0131\u011f\u0131 anla\u015fma sayesinde bilet sat\u0131\u015flar\u0131ndan da pay alabilecek.<\/p>\n\n\n\n Atletico, y\u0131l\u0131n ba\u015flar\u0131nda Live Nation ve Oak View Group ile ortak giri\u015fim anla\u015fmas\u0131na da imza atm\u0131\u015ft\u0131. Bu proje kapsam\u0131nda Metropolitano’nun yan\u0131nda yakla\u015f\u0131k 400 milyon euro yat\u0131r\u0131mla 20 bin ki\u015filik kapal\u0131 arena<\/strong> in\u015fa edilmesi planlan\u0131yor. Yeni tesisin, \u0130ngiltere’deki Co-op Live modeli \u00f6rnek al\u0131narak b\u00fcy\u00fck \u00f6l\u00e7ekli konser ve e\u011flence organizasyonlar\u0131na ev sahipli\u011fi yapmas\u0131 hedefleniyor.<\/p>\n\n\n\n Metropolitano, son d\u00f6nemde b\u00fcy\u00fck m\u00fczik organizasyonlar\u0131n\u0131n \u00f6nemli merkezlerinden biri haline geldi. Porto Rikolu sanat\u00e7\u0131 Bad Bunny, may\u0131s ve haziran aylar\u0131nda stadyumda \u00fcst \u00fcste 10 kapal\u0131 gi\u015fe konser verirken, toplamda 560 binden fazla seyirci etkinlikleri takip etti.<\/p>\n\n\n\n Atl\u00e9tico Madrid’in son b\u00fct\u00e7esinde spor d\u0131\u015f\u0131 etkinliklerden elde edilen gelir 22 milyon euro seviyesinde bulunuyordu. Ancak konser biletlerinden do\u011frudan gelir payla\u015f\u0131m\u0131 modeli bug\u00fcne kadar kul\u00fcb\u00fcn gelir kalemleri aras\u0131nda yer alm\u0131yordu.<\/p>\n\n\n\n Kul\u00fcp yetkilileri, ger\u00e7ekle\u015ftirilen t\u00fcm etkiniklerin yerel g\u00fcr\u00fclt\u00fc ve temizlik y\u00f6netmeliklerine uygun oldu\u011funu, konserlerin ise daha s\u0131k\u0131 ses d\u00fczenlemelerinin ba\u015flad\u0131\u011f\u0131 saat 23.00’ten \u00f6nce sona erdi\u011fini ifade ediyor.<\/p>\n\n\n\n Atl\u00e9tico Madrid’in bu hamlesi, \u015fehirdeki ezeli rakibi Real Madrid’in konser organizasyonlar\u0131nda ya\u015fad\u0131\u011f\u0131 s\u0131k\u0131nt\u0131larla ayn\u0131 d\u00f6neme denk geldi.<\/p>\n\n\n\n Yenilenen Santiago Bernab\u00e9u Stadyumu, 2024 yaz\u0131nda 16 konsere ev sahipli\u011fi yapm\u0131\u015f ancak \u00e7evre sakinlerinin g\u00fcr\u00fclt\u00fc \u015fikayetleri nedeniyle hukuki s\u00fcre\u00e7 ba\u015flam\u0131\u015f ve yeni konserler ask\u0131ya al\u0131nm\u0131\u015ft\u0131.<\/p>\n\n\n\n \u0130spanyol mahkemeleri, g\u00fcr\u00fclt\u00fcden do\u011frudan kul\u00fcb\u00fcn de\u011fil organizat\u00f6rlerin sorumlu oldu\u011funa h\u00fckmetse de s\u00fcre\u00e7 halen devam ediyor. Real Madrid ise stadyumdaki ses yal\u0131t\u0131m\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcrken, konser gelirlerinin kul\u00fcb\u00fcn mali yap\u0131s\u0131 \u00fczerinde belirleyici olmayaca\u011f\u0131 g\u00f6r\u00fc\u015f\u00fcn\u00fc koruyor.<\/p>\n\n\n\n Buna kar\u015f\u0131n Atl\u00e9tico Madrid, Metropolitano’yu yaln\u0131zca bir futbol stadyumu de\u011fil, y\u0131l boyunca gelir \u00fcreten \u00e7ok ama\u00e7l\u0131 bir e\u011flence merkezi haline getirerek ticari kapasitesini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmay\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":" \u0130spanya’da stadyumlar\u0131n e\u011flence ve etkinlik gelirleri a\u00e7\u0131s\u0131ndan \u00f6nemi giderek artarken, Atl\u00e9tico Madrid bu alandaki en b\u00fcy\u00fck hamlelerinden birine imza att\u0131.<\/p>\n","protected":false},"author":1,"featured_media":2860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[474],"class_list":["post-2859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-atletico"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-9.jpg",577,346,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-9-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-9-300x180.jpg",300,180,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-9.jpg",577,346,false],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-9.jpg",577,346,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-9.jpg",577,346,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-9.jpg",577,346,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"\u0130spanya'da stadyumlar\u0131n e\u011flence ve etkinlik gelirleri a\u00e7\u0131s\u0131ndan \u00f6nemi giderek artarken, Atl\u00e9tico Madrid bu alandaki en b\u00fcy\u00fck hamlelerinden birine imza att\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=2859"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2859\/revisions"}],"predecessor-version":[{"id":2861,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2859\/revisions\/2861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2860"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=2859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=2859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=2859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Y\u0131ll\u0131k milyonlarca euroluk yeni gelir kap\u0131s\u0131<\/h3>\n\n\n\n
Bad Bunny \u00f6rne\u011fi potansiyeli g\u00f6sterdi<\/h3>\n\n\n\n
Bernab\u00e9u’nun ya\u015fad\u0131\u011f\u0131 sorunlar f\u0131rsata d\u00f6n\u00fc\u015ft\u00fc<\/h3>\n\n\n\n