Genius Sports taraf\u0131ndan yay\u0131mlanan yeni ara\u015ft\u0131rma, kad\u0131n sporlar\u0131na ilgi duyan taraftarlar\u0131n daha k\u00fcresel bir yap\u0131ya sahip oldu\u011funu ve harcama konusunda erkek spor taraftarlar\u0131na k\u0131yasla daha istekli davrand\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n\n\n\n
“Turning Culture Into Commerce”<\/strong> adl\u0131 rapor, \u015firketin kad\u0131n sporlar\u0131na y\u00f6nelik marka yat\u0131r\u0131mlar\u0131n\u0131n \u00f6nemini vurgulamay\u0131 ama\u00e7layan The Fan Project<\/strong> serisinin be\u015finci \u00e7al\u0131\u015fmas\u0131 olarak haz\u0131rland\u0131.<\/p>\n\n\n\n Ara\u015ft\u0131rman\u0131n dikkat \u00e7eken bulgular\u0131na g\u00f6re kad\u0131n spor taraftarlar\u0131, erkek spor taraftarlar\u0131na k\u0131yasla sporcular\u0131n kurdu\u011fu markalardan al\u0131\u015fveri\u015f yapmaya \u00fc\u00e7 kat daha yatk\u0131n<\/strong>. Ayr\u0131ca sporcular\u0131 hik\u00e2ye anlat\u0131m\u0131n\u0131n merkezine alan markalara kar\u015f\u0131 daha g\u00fc\u00e7l\u00fc bir ba\u011fl\u0131l\u0131k g\u00f6steriyorlar.<\/p>\n\n\n\n Bebek mamas\u0131 \u00fcreticisi Bobbie’nin<\/strong>, futbol y\u0131ld\u0131z\u0131 Alex Morgan ile ger\u00e7ekle\u015ftirdi\u011fi kampanya sonras\u0131nda kad\u0131n spor taraftarlar\u0131n\u0131n harcamalar\u0131nda %33’l\u00fck art\u0131\u015f<\/strong> ya\u015fand\u0131\u011f\u0131 belirtildi.<\/p>\n\n\n\n Rapora g\u00f6re taraftar \u00fcr\u00fcnleri yaln\u0131zca bir t\u00fcketim arac\u0131 de\u011fil, ayn\u0131 zamanda kimlik ve aidiyet g\u00f6stergesi olarak g\u00f6r\u00fcl\u00fcyor. Kad\u0131n spor taraftarlar\u0131n\u0131n %88,6’s\u0131 forma ve lisansl\u0131 \u00fcr\u00fcnleri k\u00fclt\u00fcrel a\u00e7\u0131dan anlaml\u0131<\/strong> bulurken, kat\u0131l\u0131mc\u0131lar\u0131n %70’i kad\u0131n sporlar\u0131na ait \u00fcr\u00fcnlere sahip oldu\u011funu<\/strong>, buna kar\u015f\u0131n %51’inin bug\u00fcne kadar canl\u0131 bir kar\u015f\u0131la\u015fmaya hi\u00e7 gitmedi\u011fini<\/strong> ifade etti.<\/p>\n\n\n\n Kad\u0131n sporlar\u0131n\u0131n uluslararas\u0131 eri\u015fimi de ara\u015ft\u0131rman\u0131n \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar\u0131 aras\u0131nda yer ald\u0131. Angel City FC \u00fcr\u00fcnlerini 80 farkl\u0131 \u00fclkede satarken<\/strong>, taraftar sahipli\u011fine dayal\u0131 yap\u0131s\u0131yla dikkat \u00e7eken Minnesota Aurora FC ise yat\u0131r\u0131mc\u0131lar\u0131 ve ortaklar\u0131 aras\u0131nda ABD’nin 50 eyaletinin tamam\u0131n\u0131 ve 19 farkl\u0131 \u00fclkeyi<\/strong> bar\u0131nd\u0131r\u0131yor.<\/p>\n\n\n\n Genius Sports Pazarlamadan Sorumlu K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Gina Waldhorn, kad\u0131n sporlar\u0131n\u0131n yaln\u0131zca saha i\u00e7indeki m\u00fccadeleden ibaret olmad\u0131\u011f\u0131n\u0131 belirterek, “Bu sadece oyunla ilgili de\u011fil. \u0130nsanlar daha b\u00fcy\u00fck bir hareketin par\u00e7as\u0131 olmak istiyor. Kad\u0131n sporlar\u0131 bug\u00fcn markalar\u0131n arad\u0131\u011f\u0131 k\u00fclt\u00fcrel \u00e7ekim g\u00fcc\u00fcne ve ‘cool’ fakt\u00f6r\u00fcne sahip” de\u011ferlendirmesinde bulundu.<\/p>\n\n\n\n Ara\u015ft\u0131rma, kad\u0131n sporlar\u0131n\u0131n yaln\u0131zca b\u00fcy\u00fcyen bir spor pazar\u0131 de\u011fil, ayn\u0131 zamanda g\u00fc\u00e7l\u00fc bir k\u00fclt\u00fcrel ve ticari ekosistem haline geldi\u011fine i\u015faret ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":" Genius Sports taraf\u0131ndan yay\u0131mlanan yeni ara\u015ft\u0131rma, kad\u0131n sporlar\u0131na ilgi duyan taraftarlar\u0131n daha k\u00fcresel bir yap\u0131ya sahip oldu\u011funu ve harcama konusunda erkek spor taraftarlar\u0131na k\u0131yasla daha istekli davrand\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n","protected":false},"author":1,"featured_media":2877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[477],"class_list":["post-2876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-kadin"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/omar-ramadan-Myhz2p6pcMs-unsplas-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/omar-ramadan-Myhz2p6pcMs-unsplas-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/omar-ramadan-Myhz2p6pcMs-unsplas-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/omar-ramadan-Myhz2p6pcMs-unsplas-768x512.jpg",768,512,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/omar-ramadan-Myhz2p6pcMs-unsplas-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/omar-ramadan-Myhz2p6pcMs-unsplas-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/omar-ramadan-Myhz2p6pcMs-unsplas-2048x1365.jpg",2048,1365,true]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Genius Sports taraf\u0131ndan yay\u0131mlanan yeni ara\u015ft\u0131rma, kad\u0131n sporlar\u0131na ilgi duyan taraftarlar\u0131n daha k\u00fcresel bir yap\u0131ya sahip oldu\u011funu ve harcama konusunda erkek spor taraftarlar\u0131na k\u0131yasla daha istekli davrand\u0131\u011f\u0131n\u0131 ortaya koydu.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=2876"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2876\/revisions"}],"predecessor-version":[{"id":2878,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/2876\/revisions\/2878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2877"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=2876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=2876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=2876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}