Sky, yakla\u015f\u0131k 1,6 milyar sterlin de\u011ferindeki anla\u015fmayla ITV Media & Entertainment’\u0131 sat\u0131n almak \u00fczere anla\u015fmaya vard\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. D\u00fczenleyici kurumlar\u0131n onay\u0131na tabi olan i\u015flem, \u00fccretsiz yay\u0131nc\u0131l\u0131\u011f\u0131, reklam destekli dijital platformlar\u0131, abonelik tabanl\u0131 televizyon hizmetlerini ve Sky’\u0131n geni\u015f bant, mobil ile kurumsal servislerini ayn\u0131 \u00e7at\u0131 alt\u0131nda birle\u015ftirecek.<\/p>\n\n\n\n
Sky Group CEO’su Dana Strong, anla\u015fmay\u0131 “\u0130ngiliz medya sekt\u00f6r\u00fc i\u00e7in d\u00f6n\u00fcm noktas\u0131” olarak nitelendirirken, iki k\u00f6kl\u00fc markan\u0131n gelece\u011fe daha g\u00fc\u00e7l\u00fc haz\u0131rlanaca\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n
Comcast b\u00fcnyesinde faaliyet g\u00f6steren Sky, bu hamleyle Netflix ve YouTube gibi k\u00fcresel yay\u0131n platformlar\u0131na kar\u015f\u0131 rekabet g\u00fcc\u00fcn\u00fc art\u0131rmay\u0131 hedefliyor. Stratejinin merkezinde ise ITV’nin dijital yay\u0131n platformu ITVX yer al\u0131yor.<\/p>\n\n\n\n
\u015eirket, ITVX’in yay\u0131n teknolojileri ve i\u00e7erik ke\u015fif sistemlerine yat\u0131r\u0131m yaparak platformu daha g\u00fc\u00e7l\u00fc bir dijital spor merkezi haline getirmeyi planl\u0131yor. ITV’nin haftal\u0131k yakla\u015f\u0131k 40 milyon izleyiciye ve ayl\u0131k 16,5 milyon dijital kullan\u0131c\u0131ya ula\u015ft\u0131\u011f\u0131 belirtilirken, Sky ile birle\u015fen toplam eri\u015fim kapasitesinin Birle\u015fik Krall\u0131k’taki ev i\u00e7i izlenmenin yakla\u015f\u0131k y\u00fczde 20’sini olu\u015fturaca\u011f\u0131 ifade ediliyor. Bu oran, YouTube’un \u00f6n\u00fcne ge\u00e7erken yaln\u0131zca BBC’nin gerisinde kal\u0131yor.<\/p>\n\n\n\n
ITV CEO’su Carolyn McCall, \u015firketin de\u011fi\u015fen medya ortam\u0131na ba\u015far\u0131l\u0131 \u015fekilde uyum sa\u011flad\u0131\u011f\u0131n\u0131, ITVX’in b\u00fcy\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc ve ITV Studios’un k\u00fcresel i\u00e7erik pazar\u0131nda \u00f6nemli bir oyuncuya d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirterek, i\u015flemin hissedarlar a\u00e7\u0131s\u0131ndan \u00f6nemli de\u011fer yarataca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n
Anla\u015fma kapsam\u0131nda Sky, yakla\u015f\u0131k 1,2 milyar sterlin nakit \u00f6deme yapacak. Buna ek olarak Love Productions’\u0131n devri ve performansa ba\u011fl\u0131 olarak 200 milyon sterline kadar ek \u00f6deme ger\u00e7ekle\u015ftirilecek.<\/p>\n\n\n\n
ITV Studios anla\u015fmaya dahil edilmese de Sky, prod\u00fcksiyon \u015firketiyle be\u015f y\u0131ll\u0131k ve 2,1 milyar sterlin de\u011ferinde i\u00e7erik tedarik s\u00f6zle\u015fmesi imzalad\u0131.<\/p>\n\n\n\n
Taraflar, ITV’nin kamu yay\u0131nc\u0131l\u0131\u011f\u0131 y\u00fck\u00fcml\u00fcl\u00fcklerinin korunaca\u011f\u0131n\u0131 ve b\u00f6lgesel yay\u0131n zorunluluklar\u0131n\u0131n 2034 y\u0131l\u0131na kadar devam edece\u011fini a\u00e7\u0131klad\u0131. ITV kanallar\u0131 ile ITVX platformu abonelik gerektirmeden eri\u015filebilir olmaya devam edecek.<\/p>\n\n\n\n
Birle\u015fik yap\u0131n\u0131n tamamlanmas\u0131ndan sonraki \u00fc\u00e7 y\u0131l i\u00e7inde y\u0131ll\u0131k yakla\u015f\u0131k 200 milyon sterlinlik maliyet sinerjisi yarat\u0131lmas\u0131 bekleniyor. Tasarruflar\u0131n pazarlama, teknoloji altyap\u0131s\u0131 ve uluslararas\u0131 i\u00e7erik harcamalar\u0131ndaki verimliliklerden elde edilmesi planlan\u0131yor.<\/p>\n\n\n\n
Sky, birle\u015fmenin spor yay\u0131nc\u0131l\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan daha fazla \u00fccretsiz i\u00e7erik sunulmas\u0131n\u0131 sa\u011flayaca\u011f\u0131n\u0131 vurgulad\u0131. Premier League ve Formula 1 gibi premium haklar\u0131n mevcut \u00fccretli yay\u0131n modelinde kalmas\u0131 beklenirken, \u00f6nemli organizasyonlar\u0131n se\u00e7ilmi\u015f kar\u015f\u0131la\u015fmalar\u0131 ve \u00f6zet paketlerinin ITV platformlar\u0131 \u00fczerinden \u00fccretsiz eri\u015fime a\u00e7\u0131labilece\u011fi de\u011ferlendiriliyor.<\/p>\n\n\n\n
Bu geli\u015fme, Birle\u015fik Krall\u0131k’ta canl\u0131 spor yay\u0131nlar\u0131n\u0131n giderek daha fazla \u00fccretli platformlara ta\u015f\u0131nmas\u0131n\u0131n tart\u0131\u015f\u0131ld\u0131\u011f\u0131 bir d\u00f6nemde ger\u00e7ekle\u015fiyor.<\/p>\n\n\n\n
Sky daha \u00f6nce ICC Kad\u0131nlar T20 D\u00fcnya Kupas\u0131 kar\u015f\u0131la\u015fmalar\u0131n\u0131n bir b\u00f6l\u00fcm\u00fcn\u00fc Sky Mix, Sky Sports uygulamas\u0131 ve YouTube \u00fczerinden \u00fccretsiz yay\u0131nlayarak benzer bir strateji izlemi\u015fti.<\/p>\n\n\n\n
Anla\u015fman\u0131n onaylanmas\u0131 halinde ITVX’in, birle\u015fik grubun \u00fccretsiz veya k\u0131smen \u00fccretsiz spor i\u00e7eriklerinin da\u011f\u0131t\u0131m\u0131nda temel platform haline gelmesi bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sky, yakla\u015f\u0131k 1,6 milyar sterlin de\u011ferindeki anla\u015fmayla ITV Media & Entertainment’\u0131 sat\u0131n almak \u00fczere anla\u015fmaya vard\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":3003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[16],"tags":[146],"class_list":["post-3002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medya","tag-sky"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/sky-b.webp",700,413,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/sky-b-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/sky-b-300x177.webp",300,177,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/sky-b.webp",700,413,false],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/sky-b.webp",700,413,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/sky-b.webp",700,413,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/sky-b.webp",700,413,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Sky, yakla\u015f\u0131k 1,6 milyar sterlin de\u011ferindeki anla\u015fmayla ITV Media & Entertainment'\u0131 sat\u0131n almak \u00fczere anla\u015fmaya vard\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3002"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3002\/revisions"}],"predecessor-version":[{"id":3004,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3002\/revisions\/3004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3003"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}