Hyundai Motor Company, 2026 FIFA D\u00fcnya Kupas\u0131’n\u0131n k\u00fcresel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc kullanarak robotik alan\u0131ndaki uzun vadeli hedeflerini milyonlarca futbolsevere tan\u0131tt\u0131.<\/p>\n\n\n\n
\u015eirket, Brezilya ile Norve\u00e7 aras\u0131nda oynanan son 16 turu kar\u015f\u0131la\u015fmas\u0131n\u0131n devre aras\u0131nda, Boston Dynamics taraf\u0131ndan geli\u015ftirilen insans\u0131 robot Atlas’\u0131 sahaya \u00e7\u0131kararak dikkat \u00e7ekici bir g\u00f6steriye imza att\u0131.<\/p>\n\n\n\n
New York\/New Jersey Stadyumu’nda 80 binden fazla taraftar\u0131n izledi\u011fi etkinlikte Atlas, \u00e7e\u015fitli futbol hareketleri ve gol sevin\u00e7leri sergiledi, ard\u0131ndan topu hakeme teslim etti. Hyundai’ye g\u00f6re bu g\u00f6steri, bir insans\u0131 robotun ilk kez canl\u0131 bir D\u00fcnya Kupas\u0131 ma\u00e7\u0131n\u0131n par\u00e7as\u0131 olmas\u0131 a\u00e7\u0131s\u0131ndan tarihi bir an niteli\u011fi ta\u015f\u0131yor.<\/p>\n\n\n\n
Hyundai Motor Company K\u00fcresel Pazarlama Direkt\u00f6r\u00fc Sungwon Jee, “Atlas’\u0131n d\u00fcnyan\u0131n en b\u00fcy\u00fck spor sahnesindeki performans\u0131yla gelece\u011fin hayal edilen bir kavram olmad\u0131\u011f\u0131n\u0131, bug\u00fcnden ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6stermek istedik” ifadelerini kulland\u0131.<\/p>\n\n\n\n
G\u00f6steri ayn\u0131 zamanda Atlas’\u0131n \u00fcretim versiyonunun CES 2026’da tan\u0131t\u0131lmas\u0131n\u0131n ard\u0131ndan ilk b\u00fcy\u00fck halka a\u00e7\u0131k etkinli\u011fi oldu.<\/p>\n\n\n\n
Atlas’\u0131n sahadaki hareketleri \u00f6nceden programlanm\u0131\u015f koreografilerden olu\u015fmad\u0131. Robot, Erling Haaland ve Harry Kane gibi futbolcular\u0131n gol sevin\u00e7lerini ger\u00e7ekle\u015ftirebilmek i\u00e7in hareket aktarma, peki\u015ftirmeli \u00f6\u011frenme ve t\u00fcm v\u00fccut kontrol sistemleri kullan\u0131larak e\u011fitildi.<\/p>\n\n\n\n
Bu teknolojiler sayesinde Atlas, binlerce sim\u00fclasyon s\u00fcrecinden ge\u00e7erek insan hareketlerini \u00f6\u011frenebiliyor ve ger\u00e7ek d\u00fcnyada uygulayabiliyor.<\/p>\n\n\n\n
Boston Dynamics Robot Davran\u0131\u015flar\u0131 Direkt\u00f6r\u00fc Alberto Rodriguez, “Ma\u00e7 i\u00e7in Atlas’a \u00f6\u011fretti\u011fimiz hareketleri geli\u015ftirmek amac\u0131yla kulland\u0131\u011f\u0131m\u0131z y\u00f6ntemler, robotun end\u00fcstriyel g\u00f6revleri yerine getirmesi i\u00e7in kulland\u0131\u011f\u0131m\u0131z e\u011fitim s\u00fcre\u00e7leriyle b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ayn\u0131” dedi.<\/p>\n\n\n\n
Yakla\u015f\u0131k 1,88 metre boyunda ve 90 kilogram a\u011f\u0131rl\u0131\u011f\u0131ndaki Atlas, 30 kilogram y\u00fck kald\u0131rabiliyor. Boston Dynamics ve Hyundai, robotun gelecekte depo operasyonlar\u0131, lojistik s\u00fcre\u00e7ler ve \u00fcretim tesislerinde kullan\u0131lmas\u0131n\u0131 hedefliyor.<\/p>\n\n\n\n
Hyundai, Boston Dynamics’in kontrol hissesini sat\u0131n almas\u0131n\u0131n ard\u0131ndan robotik teknolojilerini uzun vadeli b\u00fcy\u00fcme stratejisinin merkezine yerle\u015ftirdi. \u015eirket, elektrikli ara\u00e7lar, yaz\u0131l\u0131m tabanl\u0131 mobilite \u00e7\u00f6z\u00fcmleri ve otonom sistemlerin yan\u0131 s\u0131ra roboti\u011fi de gelece\u011fin temel i\u015f alanlar\u0131ndan biri olarak g\u00f6r\u00fcyor.<\/p>\n\n\n\n
D\u00fcnya Kupas\u0131 boyunca y\u00fcr\u00fct\u00fclen “Next Starts Now” kampanyas\u0131 kapsam\u0131nda Hyundai, Atlas’\u0131n futbol \u00f6\u011frenme s\u00fcrecini anlatan be\u015f b\u00f6l\u00fcml\u00fck “School of Football” adl\u0131 sosyal medya serisini de yay\u0131nlad\u0131.<\/p>\n\n\n\n
\u015eirket ayr\u0131ca etkinli\u011fin perde arkas\u0131n\u0131 anlatan g\u00f6r\u00fcnt\u00fcler ve BBC StoryWorks i\u015f birli\u011fiyle haz\u0131rlanan “The Training Ground” isimli belgesel format\u0131ndaki yap\u0131m\u0131 da izleyicilerle bulu\u015fturmay\u0131 planl\u0131yor.<\/p>\n\n\n\n
Hyundai’nin D\u00fcnya Kupas\u0131’ndaki bu aktivasyonu, teknoloji \u015firketlerinin geli\u015fmi\u015f robotik sistemleri laboratuvarlardan \u00e7\u0131kararak k\u00fcresel \u00e7apta g\u00f6r\u00fcn\u00fcr etkinliklerde sergileme e\u011filiminin de yeni bir \u00f6rne\u011fi olarak de\u011ferlendiriliyor.<\/p>\n\n\n\n
\u015eirket, Atlas’\u0131 d\u00fcnyan\u0131n en \u00e7ok izlenen spor organizasyonlar\u0131ndan birine ta\u015f\u0131yarak roboti\u011fin yaln\u0131zca m\u00fchendislik alan\u0131nda de\u011fil, gelecekte g\u00fcnl\u00fck ya\u015fam\u0131n bir par\u00e7as\u0131 olabilecek t\u00fcketici odakl\u0131 bir teknoloji oldu\u011funu vurgulamay\u0131 ama\u00e7l\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hyundai Motor Company, 2026 FIFA D\u00fcnya Kupas\u0131’n\u0131n k\u00fcresel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc kullanarak robotik alan\u0131ndaki uzun vadeli hedeflerini milyonlarca futbolsevere tan\u0131tt\u0131.<\/p>\n","protected":false},"author":1,"featured_media":3006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[488],"class_list":["post-3005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-hyundai"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/0x0-6.webp",1570,1021,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/0x0-6-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/0x0-6-300x195.webp",300,195,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/0x0-6-768x499.webp",768,499,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/0x0-6-1024x666.webp",1024,666,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/0x0-6-1536x999.webp",1536,999,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/0x0-6.webp",1570,1021,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Hyundai Motor Company, 2026 FIFA D\u00fcnya Kupas\u0131'n\u0131n k\u00fcresel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc kullanarak robotik alan\u0131ndaki uzun vadeli hedeflerini milyonlarca futbolsevere tan\u0131tt\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3005"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3005\/revisions"}],"predecessor-version":[{"id":3007,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3005\/revisions\/3007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3006"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}