{"id":3051,"date":"2026-07-09T00:55:25","date_gmt":"2026-07-08T21:55:25","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3051"},"modified":"2026-07-09T00:55:40","modified_gmt":"2026-07-08T21:55:40","slug":"euroleague-avrupa-basketbolunun-dijital-ekosistemini-birlestirecek-platformunu-tanitti","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/euroleague-avrupa-basketbolunun-dijital-ekosistemini-birlestirecek-platformunu-tanitti\/","title":{"rendered":"EuroLeague, Avrupa basketbolunun dijital ekosistemini birle\u015ftirecek platformunu tan\u0131tt\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">EuroLeague Basketball, Avrupa kul\u00fcp basketbolunun dijital b\u00fcy\u00fcmesini h\u0131zland\u0131rmak amac\u0131yla <strong>EuroLeague Basketball+<\/strong> adl\u0131 yeni platformunu duyurdu. Organizasyon, bu giri\u015fimle turnuvalar\u0131, i\u00e7erikleri, teknolojiyi ve ticari f\u0131rsatlar\u0131 tek bir dijital ekosistem alt\u0131nda bir araya getirmeyi hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni platform, Avrupa basketbolunun dijital eri\u015fim noktas\u0131 olmay\u0131 ama\u00e7larken; taraftarlar, kul\u00fcpler, ligler ve sponsorlar aras\u0131ndaki mevcut par\u00e7al\u0131 yap\u0131y\u0131 ortadan kald\u0131rarak daha b\u00fct\u00fcnle\u015fik bir deneyim sunacak. &#8220;Fan-first&#8221; (taraftar odakl\u0131) yakla\u015f\u0131m\u0131 \u00fczerine kurulan proje, k\u0131ta genelindeki basketbol i\u00e7eriklerini, \u00fcr\u00fcnlerini ve deneyimlerini tek \u00e7at\u0131 alt\u0131nda toplamay\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EuroLeague Basketball+, d\u00f6rt temel s\u00fctun \u00fczerine in\u015fa edildi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rekabet kalitesinin art\u0131r\u0131lmas\u0131,<\/li>\n\n\n\n<li>Ticari varl\u0131klar\u0131n de\u011ferinin b\u00fcy\u00fct\u00fclmesi,<\/li>\n\n\n\n<li>Ticari operasyonlar\u0131n geli\u015ftirilmesi,<\/li>\n\n\n\n<li>Kul\u00fcpler, ligler ve i\u015f ortaklar\u0131 aras\u0131ndaki entegrasyonun g\u00fc\u00e7lendirilmesi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yap\u0131 sayesinde organizasyon, Avrupa basketbolunun ticari de\u011ferini art\u0131racak yeni i\u015f birlikleri ve gelir modelleri olu\u015fturmay\u0131 planl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platform; dijital i\u00e7erikleri, \u00fcr\u00fcnleri ve hizmetleri tek merkezde toplayarak hem taraftar etkile\u015fimini art\u0131racak hem de yeni gelir yaratma f\u0131rsatlar\u0131 sunacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EuroLeague Basketball CEO&#8217;su <strong>Chus Bueno<\/strong>, platformun Avrupa profesyonel basketbolunun t\u00fcm payda\u015flar\u0131 i\u00e7in ortak dijital merkez olaca\u011f\u0131n\u0131 belirterek, tek bir platform \u00fczerinden i\u00e7erik, hizmet ve ticari \u00e7\u00f6z\u00fcmler sunman\u0131n yeni gelir kaynaklar\u0131 olu\u015fturaca\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EuroLeague Basketball, projeyi son y\u0131llarda k\u0131r\u0131lan salon doluluk oranlar\u0131, dijital etkile\u015fim ve k\u00fcresel eri\u015fim rekorlar\u0131n\u0131n \u00fczerine in\u015fa ediyor. Organizasyon, teknolojik inovasyon ve daha geni\u015f kapsaml\u0131 i\u015f birlikleriyle Avrupa kul\u00fcp basketbolunun b\u00fcy\u00fcmesini yeni bir a\u015famaya ta\u015f\u0131may\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EuroLeague Basketball Dijital Direkt\u00f6r\u00fc <strong>Marta Alvarez<\/strong> ise platformun d\u00fcnyan\u0131n \u00f6nde gelen teknoloji \u015firketleriyle birlikte geli\u015ftirildi\u011fini belirtti. Alvarez, Basketball+ sayesinde taraftarlara daha zengin bir dijital deneyim sunulaca\u011f\u0131n\u0131, ayn\u0131 zamanda kul\u00fcplerin ve liglerin yeni ticari f\u0131rsatlar yaratmas\u0131na ve daha geni\u015f kitlelere ula\u015fmas\u0131na katk\u0131 sa\u011flanaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EuroLeague Basketball+, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde kademeli olarak yeni dijital \u00fcr\u00fcnler, hizmetler ve ticari \u00e7\u00f6z\u00fcmlerle geni\u015fletilecek. Organizasyon, bu platform arac\u0131l\u0131\u011f\u0131yla \u00f6n\u00fcm\u00fczdeki y\u0131llarda Avrupa kul\u00fcp basketbolunun b\u00fcy\u00fcmesini destekleyen en \u00f6nemli dijital merkezlerden biri olmay\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EuroLeague Basketball, Avrupa kul\u00fcp basketbolunun dijital b\u00fcy\u00fcmesini h\u0131zland\u0131rmak amac\u0131yla EuroLeague Basketball+ adl\u0131 yeni platformunu duyurdu.<\/p>\n","protected":false},"author":1,"featured_media":2249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[64],"class_list":["post-3051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-euroleague"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1.jpg",1020,679,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1-768x511.jpg",768,511,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1.jpg",1020,679,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1.jpg",1020,679,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/Zalgirio-Arena_Kaunas_Litauen_EuroLeague_Final_2023_1.jpg",1020,679,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"EuroLeague Basketball, Avrupa kul\u00fcp basketbolunun dijital b\u00fcy\u00fcmesini h\u0131zland\u0131rmak amac\u0131yla EuroLeague Basketball+ adl\u0131 yeni platformunu duyurdu.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3051"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3051\/revisions"}],"predecessor-version":[{"id":3052,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3051\/revisions\/3052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2249"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}