{"id":3084,"date":"2026-07-10T13:30:09","date_gmt":"2026-07-10T10:30:09","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3084"},"modified":"2026-07-10T13:30:35","modified_gmt":"2026-07-10T10:30:35","slug":"fifanin-dunya-kupasi-macin-oyuncusu-odulununun-sponsoru-olan-alkol-markasi-yuzde-30-az-gorunur-oldu","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/fifanin-dunya-kupasi-macin-oyuncusu-odulununun-sponsoru-olan-alkol-markasi-yuzde-30-az-gorunur-oldu\/","title":{"rendered":"D\u00fcnya Kupas\u0131 ma\u00e7\u0131n oyuncusu \u00f6d\u00fcl\u00fcn\u00fcn\u00fcn sponsoru olan alkol markas\u0131 y\u00fczde 30 az g\u00f6r\u00fcn\u00fcr oldu"},"content":{"rendered":"\n

2026 FIFA D\u00fcnya Kupas\u0131’nda her ma\u00e7\u0131n ard\u0131ndan verilen “Man of the Match” (Ma\u00e7\u0131n Oyuncusu)<\/strong> \u00f6d\u00fcl\u00fc, bu y\u0131l sponsorluk yap\u0131s\u0131 nedeniyle dikkat \u00e7ekiyor. \u00d6d\u00fcl\u00fcn isim sponsoru olan ABD’li alkol markas\u0131, turnuva boyunca kupa \u00fczerinde yer al\u0131yor. Ancak FIFA, dini inan\u00e7lar\u0131, ya\u015f\u0131 veya ki\u015fisel tercihleri nedeniyle alkol markas\u0131yla yan yana g\u00f6r\u00fcnmek istemeyen futbolcular i\u00e7in logosuz bir \u00f6d\u00fcl versiyonu da sunuyor.<\/p>\n\n\n\n

\u0130spanyol bas\u0131n\u0131nda yer alan bilgilere g\u00f6re Michelob ULTRA, D\u00fcnya Kupas\u0131’n\u0131n ma\u00e7\u0131n oyuncusu \u00f6d\u00fcl\u00fcne sponsor olmak i\u00e7in yakla\u015f\u0131k 110 milyon dolar<\/strong> yat\u0131r\u0131m yapt\u0131. Buna kar\u015f\u0131n turnuvan\u0131n ilk 73 ma\u00e7\u0131nda verilen \u00f6d\u00fcllerin yakla\u015f\u0131k %30’u logosuz<\/strong> olarak takdim edildi. Bunun temel nedenleri aras\u0131nda M\u00fcsl\u00fcman futbolcular\u0131n dini hassasiyetleri ile 21 ya\u015f\u0131n alt\u0131ndaki oyuncular\u0131n ABD’deki alkol d\u00fczenlemeleri yer al\u0131yor.<\/p>\n\n\n\n

FIFA, uygulaman\u0131n oyuncular\u0131n dini inan\u00e7lar\u0131na ve ki\u015fisel tercihlerine sayg\u0131 g\u00f6stermek amac\u0131yla hayata ge\u00e7irildi\u011fini belirtiyor. Ma\u00e7\u0131n oyuncusu se\u00e7ilen futbolcular, \u00f6d\u00fcl\u00fc sponsor logosuyla veya tamamen n\u00f6tr tasar\u0131mla alma hakk\u0131na sahip bulunuyor.<\/p>\n\n\n\n

Benzer uygulama daha \u00f6nce 2018 Rusya D\u00fcnya Kupas\u0131’nda<\/strong>, \u00f6d\u00fcl sponsoru Budweiser oldu\u011fu d\u00f6nemde de kullan\u0131lm\u0131\u015ft\u0131. Ayr\u0131ca ge\u00e7ti\u011fimiz y\u0131l d\u00fczenlenen FIFA Kul\u00fcpler D\u00fcnya Kupas\u0131’nda Chelsea’nin gen\u00e7 y\u0131ld\u0131z\u0131 Est\u00eav\u00e3o Willian<\/strong>, ABD’deki yasal ya\u015f s\u0131n\u0131r\u0131 nedeniyle sponsor logosu bulunmayan \u00f6d\u00fcl\u00fc alm\u0131\u015ft\u0131.<\/p>\n\n\n\n

\u00d6te yandan baz\u0131 futbolcular da tamamen ki\u015fisel marka stratejileri do\u011frultusunda logosuz kupay\u0131 tercih ediyor. Kylian Mbapp\u00e9<\/strong> ve Virgil van Dijk<\/strong>, alkol veya bahis sekt\u00f6r\u00fcndeki markalarla ili\u015fkilendirilmemeye \u00f6zen g\u00f6steren sporcular aras\u0131nda yer al\u0131rken, bu nedenle \u00f6d\u00fcllerini sponsor logosu olmadan almay\u0131 tercih eden isimler aras\u0131nda g\u00f6steriliyor.<\/p>\n\n\n\n

Uygulama, FIFA’n\u0131n k\u00fcresel sponsorluk anla\u015fmalar\u0131 ile farkl\u0131 k\u00fclt\u00fcrel, dini ve hukuki hassasiyetler aras\u0131nda denge kurma \u00e7abas\u0131n\u0131n son \u00f6rneklerinden biri olarak de\u011ferlendiriliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 FIFA D\u00fcnya Kupas\u0131’nda her ma\u00e7\u0131n ard\u0131ndan verilen “Man of the Match” (Ma\u00e7\u0131n Oyuncusu) \u00f6d\u00fcl\u00fc, bu y\u0131l sponsorluk yap\u0131s\u0131 nedeniyle dikkat \u00e7ekiyor.<\/p>\n","protected":false},"author":1,"featured_media":3085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[500,58],"class_list":["post-3084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tepe","tag-alkol","tag-dunya-kupasi"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/why-there-is-a-change-in-player-of-the-match-award-for-muslim-players-in-fifa-world-cup-2026-explained.jpg",1200,900,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/why-there-is-a-change-in-player-of-the-match-award-for-muslim-players-in-fifa-world-cup-2026-explained-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/why-there-is-a-change-in-player-of-the-match-award-for-muslim-players-in-fifa-world-cup-2026-explained-300x225.jpg",300,225,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/why-there-is-a-change-in-player-of-the-match-award-for-muslim-players-in-fifa-world-cup-2026-explained-768x576.jpg",768,576,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/why-there-is-a-change-in-player-of-the-match-award-for-muslim-players-in-fifa-world-cup-2026-explained-1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/why-there-is-a-change-in-player-of-the-match-award-for-muslim-players-in-fifa-world-cup-2026-explained.jpg",1200,900,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/why-there-is-a-change-in-player-of-the-match-award-for-muslim-players-in-fifa-world-cup-2026-explained.jpg",1200,900,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"2026 FIFA D\u00fcnya Kupas\u0131'nda her ma\u00e7\u0131n ard\u0131ndan verilen \"Man of the Match\" (Ma\u00e7\u0131n Oyuncusu) \u00f6d\u00fcl\u00fc, bu y\u0131l sponsorluk yap\u0131s\u0131 nedeniyle dikkat \u00e7ekiyor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3084"}],"version-history":[{"count":2,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3084\/revisions"}],"predecessor-version":[{"id":3087,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3084\/revisions\/3087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3085"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}