{"id":3139,"date":"2026-07-12T01:57:26","date_gmt":"2026-07-11T22:57:26","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3139"},"modified":"2026-07-12T11:51:53","modified_gmt":"2026-07-12T08:51:53","slug":"british-airways-ve-norwegian-ingiltere-norvec-maci-oncesinde-sosyal-medyada-iddiaya-girdi","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/british-airways-ve-norwegian-ingiltere-norvec-maci-oncesinde-sosyal-medyada-iddiaya-girdi\/","title":{"rendered":"British Airways ve Norwegian, \u0130ngiltere-Norve\u00e7 ma\u00e7\u0131 \u00f6ncesinde sosyal medyada iddiaya girdi"},"content":{"rendered":"\n

2026 FIFA D\u00fcnya Kupas\u0131 \u00e7eyrek finalinde oynanan \u0130ngiltere-Norve\u00e7<\/strong> kar\u015f\u0131la\u015fmas\u0131 \u00f6ncesinde rekabet yaln\u0131zca sahada de\u011fil, markalar aras\u0131nda da ya\u015fand\u0131. British Airways<\/strong> ile Norwegian Air Shuttle<\/strong>, ma\u00e7\u0131n sonucuna ba\u011fl\u0131 e\u011flenceli bir sosyal medya iddias\u0131 ba\u015flatt\u0131.<\/p>\n\n\n\n

\u0130skandinavya’n\u0131n en b\u00fcy\u00fck ikinci hava yolu \u015firketi Norwegian, \u00e7eyrek final e\u015fle\u015fmesinin belli olmas\u0131n\u0131n ard\u0131ndan Instagram \u00fczerinden British Airways’e seslenerek bir iddiada bulundu.<\/p>\n\n\n\n

Teklife g\u00f6re ma\u00e7\u0131 kaybeden taraf, bir g\u00fcn boyunca Instagram hesab\u0131ndaki profil logosunu rakip \u015firketin logosuyla de\u011fi\u015ftirecekti.<\/strong><\/p>\n\n\n\n

British Airways ise meydan okumay\u0131, “Kazanamayaca\u011f\u0131n iddialara girme.”<\/strong> mesaj\u0131yla kabul etti.<\/p>\n\n\n\n

Kampanya milyonlarca ki\u015fiye ula\u015ft\u0131<\/h3>\n\n\n\n

\u0130ki \u015firket daha sonra British Airways merkezinde ger\u00e7ekle\u015ftirilen sembolik bir el s\u0131k\u0131\u015fma t\u00f6renini ve logo de\u011fi\u015fimini g\u00f6steren ortak bir video payla\u015farak anla\u015fmay\u0131 resmile\u015ftirdi.<\/p>\n\n\n\n

Kampanya k\u0131sa s\u00fcrede viral olurken, Malaysia Airlines<\/strong> ve Austrian Airlines<\/strong> gibi di\u011fer hava yolu \u015firketleri de e\u011flenceli yorumlarla kampanyaya kat\u0131ld\u0131.<\/p>\n\n\n\n

Norwegian s\u00f6zc\u00fcs\u00fc Eivind Hammer Myhre<\/strong>, fikrin \u015firketin sosyal medya ekibinden \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ve g\u00f6rd\u00fc\u011f\u00fc ilginin beklentilerinin \u00e7ok \u00fczerinde oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n

Myhre, payla\u015f\u0131mlar\u0131n d\u00fcnya genelinde on milyonlarca ki\u015fiye<\/strong> ula\u015ft\u0131\u011f\u0131n\u0131 belirterek \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n

\n

“En \u00f6nemli \u015fey, ald\u0131\u011f\u0131m\u0131z t\u00fcm yorumlar\u0131n olumlu olmas\u0131yd\u0131. Ba\u015flang\u0131\u00e7ta British Airways’in bu fikre nas\u0131l yakla\u015faca\u011f\u0131n\u0131 merak ediyorduk. Ancak s\u00fcre\u00e7 sonunda bu iddia, iki hava yolu \u015firketi aras\u0131ndaki rekabetten \u00e7ok ortak bir e\u011flenceye d\u00f6n\u00fc\u015ft\u00fc.”<\/p>\n<\/blockquote>\n\n\n\n

Ma\u00e7 \u00f6ncesindeki son esprisini de yapan Myhre, “En iyi Norve\u00e7 tak\u0131m\u0131 kazans\u0131n.”<\/strong> ifadelerini kulland\u0131.<\/p>\n\n\n\n

Kar\u015f\u0131la\u015fma \u00f6ncesinde bahis \u015firketleri \u0130ngiltere’yi favori g\u00f6sterse de, British Airways ile Norwegian’\u0131n bu yarat\u0131c\u0131 sosyal medya kampanyas\u0131, D\u00fcnya Kupas\u0131’n\u0131n en dikkat \u00e7eken marka aktivasyonlar\u0131ndan biri olarak \u00f6ne \u00e7\u0131kt\u0131 ve spor organizasyonlar\u0131n\u0131n markalar i\u00e7in sundu\u011fu pazarlama f\u0131rsatlar\u0131n\u0131 bir kez daha g\u00f6zler \u00f6n\u00fcne serdi.<\/p>\n\n\n\n

E\u015fle\u015fmeden \u0130ngiltere’nin galip ayr\u0131lmas\u0131n\u0131n ard\u0131ndan Norwegian logosunu British Airways logosuna \u00e7evirdi.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

2026 FIFA D\u00fcnya Kupas\u0131 \u00e7eyrek finalinde oynanan \u0130ngiltere-Norve\u00e7 kar\u015f\u0131la\u015fmas\u0131 \u00f6ncesinde rekabet yaln\u0131zca sahada de\u011fil, markalar aras\u0131nda da ya\u015fand\u0131.<\/p>\n","protected":false},"author":1,"featured_media":3140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[58],"class_list":["post-3139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-dunya-kupasi"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-12-015547.png",843,457,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-12-015547-150x150.png",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-12-015547-300x163.png",300,163,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-12-015547-768x416.png",768,416,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-12-015547.png",843,457,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-12-015547.png",843,457,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-12-015547.png",843,457,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"2026 FIFA D\u00fcnya Kupas\u0131 \u00e7eyrek finalinde oynanan \u0130ngiltere-Norve\u00e7 kar\u015f\u0131la\u015fmas\u0131 \u00f6ncesinde rekabet yaln\u0131zca sahada de\u011fil, markalar aras\u0131nda da ya\u015fand\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3139"}],"version-history":[{"count":2,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3139\/revisions"}],"predecessor-version":[{"id":3144,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3139\/revisions\/3144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3140"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}