Lionel Messi, yaln\u0131zca futbol sahalar\u0131ndaki ba\u015far\u0131lar\u0131yla de\u011fil, kurdu\u011fu ticari ekosistemle de spor d\u00fcnyas\u0131n\u0131n en g\u00fc\u00e7l\u00fc giri\u015fimcileri aras\u0131nda yer al\u0131yor. Bloomberg’e g\u00f6re Arjantinli y\u0131ld\u0131z, 2026 y\u0131l\u0131nda Cristiano Ronaldo’nun ard\u0131ndan aktif sporcular aras\u0131nda milyarderler kul\u00fcb\u00fcne kat\u0131ld\u0131.<\/p>\n\n\n\n
Forbes verilerine g\u00f6re Messi, 2026 y\u0131l\u0131nda 130 milyon dolar<\/strong> toplam gelirle d\u00fcnyan\u0131n en \u00e7ok kazanan ikinci sporcusu oldu. Bu gelirin 70 milyon dolar\u0131<\/strong>, futbol maa\u015f\u0131ndan ba\u011f\u0131ms\u0131z olarak sponsorluk anla\u015fmalar\u0131 ve ticari faaliyetlerden elde edildi.<\/p>\n\n\n\n Messi’nin ticari faaliyetlerinin merkezinde, tam ad\u0131 Lionel Messi Cuccittini’nin ba\u015f harflerinden olu\u015fan Limecu Espa\u00f1a 2010<\/strong> adl\u0131 holding bulunuyor.<\/p>\n\n\n\n \u015eirket; Adidas, Pepsi ve di\u011fer sponsorluk anla\u015fmalar\u0131n\u0131n yan\u0131 s\u0131ra Messi’nin t\u00fcm marka haklar\u0131n\u0131 y\u00f6netiyor. Holding, 2023 y\u0131l\u0131nda 109 milyon euro ciroya<\/strong> ula\u015farak bir \u00f6nceki y\u0131la g\u00f6re yakla\u015f\u0131k %50 b\u00fcy\u00fcme<\/strong> kaydetti.<\/p>\n\n\n\n Messi’nin Avrupa’daki gayrimenkul yat\u0131r\u0131mlar\u0131 Rostower SOCIMI<\/strong> \u00e7at\u0131s\u0131 alt\u0131nda toplan\u0131yor. \u015eirket; oteller, ofisler, ticari alanlar ve konutlardan olu\u015fan geni\u015f bir portf\u00f6y\u00fc y\u00f6netiyor.<\/p>\n\n\n\n 2023 y\u0131l\u0131nda borsaya a\u00e7\u0131lan \u015firketin piyasa de\u011feri 223 milyon euro<\/strong> seviyesine ula\u015f\u0131rken, 2024 y\u0131l\u0131nda 7,1 milyon euro gelir<\/strong> ve 7,5 milyon euro zarar<\/strong> a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n Turizm taraf\u0131nda ise Messi’nin ismini ta\u015f\u0131yan MiM Hotels<\/strong> zinciri; \u0130biza, Mayorka, Andorra, Baqueira ve Sotogrande’de faaliyet g\u00f6steriyor. Her otelde “Messi Suite” konsepti bulunurken, zincir 2024 y\u0131l\u0131nda 5,7 milyon euro k\u00e2r<\/strong> elde etti.<\/p>\n\n\n\n Messi son d\u00f6nemde kul\u00fcp sahipli\u011fi alan\u0131nda da \u00f6nemli ad\u0131mlar att\u0131.<\/p>\n\n\n\n 2026 y\u0131l\u0131nda \u0130spanya 5. Ligi ekiplerinden UE Cornell\u00e0<\/strong>‘n\u0131n tamam\u0131n\u0131 sat\u0131n alan Arjantinli y\u0131ld\u0131z, kul\u00fcb\u00fc uluslararas\u0131 yetenek geli\u015ftirme merkezi haline getirmeyi hedefliyor.<\/p>\n\n\n\n 2025 y\u0131l\u0131nda Luis Su\u00e1rez ile birlikte Uruguay’da Deportivo LSM<\/strong> kul\u00fcb\u00fcn\u00fc kuran Messi, Arjantin’de ise karde\u015fi Mat\u00edas Messi’nin ba\u015fkanl\u0131\u011f\u0131n\u0131 yapt\u0131\u011f\u0131 Leones de Rosario FC<\/strong> projesini hayata ge\u00e7irdi.<\/p>\n\n\n\n \u00d6te yandan Inter Miami ortaklar\u0131ndan Jorge Mas ile yapt\u0131\u011f\u0131 anla\u015fma kapsam\u0131nda futbol kariyerini tamamlad\u0131ktan sonra MLS kul\u00fcb\u00fcne ortak olma hakk\u0131 da bulunuyor.<\/p>\n\n\n\n Messi, teknoloji sekt\u00f6r\u00fcnde de yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n\n\n\n San Francisco merkezli giri\u015fim sermayesi \u015firketi Play Time Sports-Tech HoldCo<\/strong> arac\u0131l\u0131\u011f\u0131yla spor teknolojilerine yat\u0131r\u0131m yapan y\u0131ld\u0131z futbolcu, Sergio Ag\u00fcero ile kurdu\u011fu KR\u00dc Esports<\/strong> organizasyonunda ve dijital taraftar deneyimi platformu Matchday.com<\/strong>‘da hissedar konumunda.<\/p>\n\n\n\n Ayr\u0131ca 2024 y\u0131l\u0131nda kurdu\u011fu 525 Rosario<\/strong> isimli yap\u0131m \u015firketiyle g\u00f6rsel-i\u015fitsel i\u00e7erik \u00fcretimi alan\u0131nda faaliyet g\u00f6steriyor.<\/p>\n\n\n\n Messi’nin giri\u015fimlerinin \u00f6nemli bir b\u00f6l\u00fcm\u00fc de yiyecek-i\u00e7ecek sekt\u00f6r\u00fcnde bulunuyor.<\/p>\n\n\n\n Restoran zinciri, 2025 y\u0131l\u0131 itibar\u0131yla Buenos Aires ve C\u00f3rdoba’daki \u00fcretim tesislerinde ayl\u0131k yakla\u015f\u0131k 80 ton milanesa<\/strong> \u00fcretirken, Arjantin, Uruguay ve ABD’de 70’in \u00fczerinde \u015fubeye<\/strong> ula\u015ft\u0131.<\/p>\n\n\n\n Bunun yan\u0131 s\u0131ra Messi, M\u00e1s+<\/strong> adl\u0131 sporcu i\u00e7ece\u011fi markas\u0131n\u0131 ve L10 Wines<\/strong> isimli \u015farap markas\u0131n\u0131 da piyasaya s\u00fcrerek portf\u00f6y\u00fcn\u00fc geni\u015fletti.<\/p>\n\n\n\n Saha i\u00e7inde say\u0131s\u0131z kupa kazanan Lionel Messi, saha d\u0131\u015f\u0131nda da gayrimenkulden teknolojiye, futboldan gastronomiye uzanan yat\u0131r\u0131mlar\u0131yla milyar dolarl\u0131k k\u00fcresel bir i\u015f imparatorlu\u011fu in\u015fa etmeyi s\u00fcrd\u00fcr\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":" Lionel Messi, yaln\u0131zca futbol sahalar\u0131ndaki ba\u015far\u0131lar\u0131yla de\u011fil, kurdu\u011fu ticari ekosistemle de spor d\u00fcnyas\u0131n\u0131n en g\u00fc\u00e7l\u00fc giri\u015fimcileri aras\u0131nda yer al\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[158],"class_list":["post-3207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-messi"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Lionel-Messi-Renewal-scaled-1.jpg",2560,1440,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Lionel-Messi-Renewal-scaled-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Lionel-Messi-Renewal-scaled-1-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Lionel-Messi-Renewal-scaled-1-768x432.jpg",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Lionel-Messi-Renewal-scaled-1-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Lionel-Messi-Renewal-scaled-1-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/Lionel-Messi-Renewal-scaled-1-2048x1152.jpg",2048,1152,true]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Lionel Messi, yaln\u0131zca futbol sahalar\u0131ndaki ba\u015far\u0131lar\u0131yla de\u011fil, kurdu\u011fu ticari ekosistemle de spor d\u00fcnyas\u0131n\u0131n en g\u00fc\u00e7l\u00fc giri\u015fimcileri aras\u0131nda yer al\u0131yor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3207"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3207\/revisions"}],"predecessor-version":[{"id":3208,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3207\/revisions\/3208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/727"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Holding \u015firketi i\u015flerinin merkezinde<\/h3>\n\n\n\n
Gayrimenkul ve otel yat\u0131r\u0131mlar\u0131<\/h3>\n\n\n\n
Futbol kul\u00fcplerine yat\u0131r\u0131m yap\u0131yor<\/h3>\n\n\n\n
Teknoloji ve medya yat\u0131r\u0131mlar\u0131<\/h3>\n\n\n\n
Restoran, i\u00e7ecek ve \u015farap markalar\u0131<\/h3>\n\n\n\n