{"id":3241,"date":"2026-07-14T22:54:29","date_gmt":"2026-07-14T19:54:29","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3241"},"modified":"2026-07-14T22:54:31","modified_gmt":"2026-07-14T19:54:31","slug":"dunya-kupasi-sosyal-medyada-479-milyon-paylasima-ulasti-hisense-adidas-ve-ea-sports-dijitalde-one-cikti","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/dunya-kupasi-sosyal-medyada-479-milyon-paylasima-ulasti-hisense-adidas-ve-ea-sports-dijitalde-one-cikti\/","title":{"rendered":"D\u00fcnya Kupas\u0131 sosyal medyada 47,9 milyon payla\u015f\u0131ma ula\u015ft\u0131: Hisense, Adidas ve EA Sports dijitalde \u00f6ne \u00e7\u0131kt\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>2026 FIFA D\u00fcnya Kupas\u0131<\/strong>, yaln\u0131zca sahadaki rekabetle de\u011fil, dijital d\u00fcnyadaki etkisiyle de markalar aras\u0131nda b\u00fcy\u00fck bir g\u00f6r\u00fcn\u00fcrl\u00fck yar\u0131\u015f\u0131na sahne oluyor. Medya analiz \u015firketi <strong>Onclusive<\/strong> taraf\u0131ndan yay\u0131mlanan ara\u015ft\u0131rmaya g\u00f6re, turnuva <strong>11 Haziran &#8211; 3 Temmuz<\/strong> tarihleri aras\u0131nda sosyal medyada <strong>47,9 milyon kez konu\u015fuldu<\/strong> ve <strong>29 milyondan fazla kullan\u0131c\u0131<\/strong> D\u00fcnya Kupas\u0131 hakk\u0131nda payla\u015f\u0131m yapt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turnuvan\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda oynanan <strong>Meksika &#8211; G\u00fcney Afrika<\/strong> kar\u015f\u0131la\u015fmas\u0131 tek ba\u015f\u0131na <strong>3,2 milyon sosyal medya payla\u015f\u0131m\u0131<\/strong> \u00fcretirken, bu rakam <strong>2026 Super Bowl&#8217;un<\/strong> (1,4 milyon payla\u015f\u0131m) iki kat\u0131ndan fazla oldu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FIFA sponsorlar\u0131 dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe damga vurdu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rmaya g\u00f6re FIFA&#8217;n\u0131n resmi sponsorlar\u0131 dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc elde etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">VAR ekranlar\u0131n\u0131n resmi tedarik\u00e7isi <strong>Hisense<\/strong>, ma\u00e7 i\u00e7i aktivasyonlar\u0131 sayesinde en fazla \u00f6ne \u00e7\u0131kan markalardan biri olurken, <strong>Adidas<\/strong> ise resmi ma\u00e7 topu <strong>Trionda<\/strong> ve &#8220;Backyard Legends&#8221; kampanyas\u0131yla dikkat \u00e7ekti. Lionel Messi, Jude Bellingham, Lamine Yamal, Timoth\u00e9e Chalamet ve Bad Bunny&#8217;nin yer ald\u0131\u011f\u0131 kampanya b\u00fcy\u00fck ilgi g\u00f6r\u00fcrken, Trionda topu tek ba\u015f\u0131na <strong>1 milyondan fazla etkile\u015fim<\/strong> yaratt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teslimat platformu <strong>DoorDash<\/strong> da rap\u00e7i <strong>T-Pain<\/strong> ile futbolcu <strong>Tim Payne<\/strong>&#8216;i bulu\u015fturan kampanyas\u0131 sayesinde yakla\u015f\u0131k <strong>250 bin etkile\u015fim<\/strong> elde etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2026 D\u00fcnya Kupas\u0131&#8217;n\u0131n sponsorluk gelirleri <strong>1,786 milyar dolara<\/strong> ula\u015f\u0131rken, bu rakam turnuvan\u0131n toplam gelirinin yakla\u015f\u0131k <strong>%20&#8217;sini<\/strong> olu\u015fturuyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Resmi sponsor olmayan markalar da ses getirdi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA ile resmi ortakl\u0131\u011f\u0131 bulunmayan baz\u0131 \u015firketler de yarat\u0131c\u0131 kampanyalar sayesinde \u00f6nemli g\u00f6r\u00fcn\u00fcrl\u00fck elde etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EA Sports<\/strong>, <strong>EA Sports FC 26<\/strong> oyununun lansman\u0131 sayesinde ulusal sponsorlar aras\u0131nda <strong>%28,6 g\u00f6r\u00fcn\u00fcrl\u00fck pay\u0131yla<\/strong> zirvede yer ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA sponsoru olmayan ancak 12 milli tak\u0131m\u0131n forma tedarik\u00e7isi olan <strong>Nike<\/strong>, Cristiano Ronaldo, Kylian Mbapp\u00e9, Erling Haaland, LeBron James ve Travis Scott&#8217;\u0131n rol ald\u0131\u011f\u0131 <strong>&#8220;Rip the Script&#8221;<\/strong> reklam\u0131yla <strong>%12,46 g\u00f6r\u00fcn\u00fcrl\u00fck pay\u0131na<\/strong> ula\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA&#8217;n\u0131n &#8220;temiz stadyum&#8221; politikas\u0131 da markalar\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 engelleyemedi. <strong>Gillette<\/strong>, Boston&#8217;daki isim sponsorlu\u011funu yapt\u0131\u011f\u0131 stadyumda yapay zek\u00e2 destekli viral videosuyla dikkat \u00e7ekerken, <strong>Levi&#8217;s<\/strong> ise San Francisco&#8217;daki isim hakk\u0131na sahip oldu\u011fu stadyumun logosunu beyaz kuma\u015f kullanarak g\u00f6r\u00fcn\u00fcr tutmay\u0131 ba\u015fard\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Futbolcular markalar\u0131n en b\u00fcy\u00fck vitrini oldu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oyuncu bazl\u0131 sponsorluklarda ise <strong>Cristiano Ronaldo ve Nike<\/strong> birlikteli\u011fi <strong>%12,7 g\u00f6r\u00fcn\u00fcrl\u00fck pay\u0131yla<\/strong> ilk s\u0131rada yer ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130spanya&#8217;n\u0131n gen\u00e7 y\u0131ld\u0131z\u0131 <strong>Lamine Yamal<\/strong>, Ronaldinho&#8217;nun da yer ald\u0131\u011f\u0131 <strong>McDonald&#8217;s<\/strong> reklam kampanyas\u0131yla <strong>%10,1<\/strong> pay elde ederek ikinci s\u0131raya y\u00fckseldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turnuvan\u0131n gol krall\u0131\u011f\u0131 yar\u0131\u015f\u0131nda zirvede yer alan <strong>Lionel Messi<\/strong> ise Adidas kampanyalar\u0131 sayesinde <strong>%7,9 g\u00f6r\u00fcn\u00fcrl\u00fck pay\u0131yla<\/strong> listenin \u00fc\u00e7\u00fcnc\u00fc s\u0131ras\u0131nda yer ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onclusive verileri, 2026 FIFA D\u00fcnya Kupas\u0131&#8217;n\u0131n yaln\u0131zca futbol organizasyonu olmad\u0131\u011f\u0131n\u0131; sosyal medya, dijital pazarlama ve marka rekabeti a\u00e7\u0131s\u0131ndan da k\u00fcresel \u00f6l\u00e7ekte en b\u00fcy\u00fck vitrinlerden biri haline geldi\u011fini ortaya koyuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 FIFA D\u00fcnya Kupas\u0131, yaln\u0131zca sahadaki rekabetle de\u011fil, dijital d\u00fcnyadaki etkisiyle de markalar aras\u0131nda b\u00fcy\u00fck bir g\u00f6r\u00fcn\u00fcrl\u00fck yar\u0131\u015f\u0131na sahne oluyor.<\/p>\n","protected":false},"author":1,"featured_media":1962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[58],"class_list":["post-3241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-dunya-kupasi"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372.webp",500,281,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372.webp",500,281,false],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372.webp",500,281,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372.webp",500,281,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/2026-fifa-dunya-kupasi-a-milli-takimin-ana-kampi-mesa-daki-arizona-athletic-grounds-oldu-1200-421372.webp",500,281,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"2026 FIFA D\u00fcnya Kupas\u0131, yaln\u0131zca sahadaki rekabetle de\u011fil, dijital d\u00fcnyadaki etkisiyle de markalar aras\u0131nda b\u00fcy\u00fck bir g\u00f6r\u00fcn\u00fcrl\u00fck yar\u0131\u015f\u0131na sahne oluyor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3241"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3241\/revisions"}],"predecessor-version":[{"id":3242,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3241\/revisions\/3242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1962"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}