{"id":3254,"date":"2026-07-15T18:48:49","date_gmt":"2026-07-15T15:48:49","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3254"},"modified":"2026-07-15T18:48:50","modified_gmt":"2026-07-15T15:48:50","slug":"kadin-sporunda-sponsorluk-anlasmalari-bes-yilda-yuzde-103-artti","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/kadin-sporunda-sponsorluk-anlasmalari-bes-yilda-yuzde-103-artti\/","title":{"rendered":"Kad\u0131n sporunda sponsorluk anla\u015fmalar\u0131 be\u015f y\u0131lda y\u00fczde 103 artt\u0131"},"content":{"rendered":"\n

Kad\u0131n sporlar\u0131, sponsorluk gelirleri, dijital eri\u015fim ve ticari b\u00fcy\u00fcme a\u00e7\u0131s\u0131ndan y\u00fckseli\u015fini s\u00fcrd\u00fcr\u00fcyor. GlobalData<\/strong> taraf\u0131ndan haz\u0131rlanan “Strategic Intelligence: Women in Sport 2026”<\/strong> raporuna g\u00f6re, 2020-2025 d\u00f6neminde yaln\u0131zca kad\u0131n sporlar\u0131na y\u00f6nelik sponsorluk anla\u015fmalar\u0131n\u0131n say\u0131s\u0131 y\u00fczde 103 artarken<\/strong>, bu anla\u015fmalar\u0131n ortalama de\u011feri de y\u00fczde 15,5 y\u00fckseldi<\/strong>.<\/p>\n\n\n\n

Rapor, kad\u0131n sporlar\u0131n\u0131n k\u00fcresel \u00f6l\u00e7ekte rekor izlenme ve ticari b\u00fcy\u00fcme yakalad\u0131\u011f\u0131na dikkat \u00e7ekerken, uzun vadeli yat\u0131r\u0131m eksikli\u011fi nedeniyle maa\u015f e\u015fitsizli\u011finin halen \u00f6nemli bir sorun olmaya devam etti\u011fini vurguluyor.<\/p>\n\n\n\n

B\u00fcy\u00fck markalar kad\u0131n sporuna yat\u0131r\u0131m yap\u0131yor<\/h3>\n\n\n\n

GlobalData, 2026 itibar\u0131yla kad\u0131n sporlar\u0131ndaki en dikkat \u00e7ekici sponsorluk anla\u015fmalar\u0131 aras\u0131nda Mercedes-Benz’in Kad\u0131nlar Tenis Birli\u011fi (WTA)<\/strong> ile yapt\u0131\u011f\u0131 i\u015f birli\u011fini ve Barclays’in \u0130ngiltere Kad\u0131nlar S\u00fcper Ligi’ne (WSL)<\/strong> verdi\u011fi isim sponsorlu\u011funu g\u00f6steriyor.<\/p>\n\n\n\n

Bireysel sporcular taraf\u0131nda ise Naomi Osaka’n\u0131n Nike<\/strong> ve Coco Gauff’un New Balance<\/strong> ile yapt\u0131\u011f\u0131 anla\u015fmalar, kad\u0131n sporcular\u0131n artan ticari de\u011ferinin \u00f6nemli \u00f6rnekleri aras\u0131nda yer al\u0131yor.<\/p>\n\n\n\n

B\u00fcy\u00fck turnuvalar ticari b\u00fcy\u00fcmeyi h\u0131zland\u0131rd\u0131<\/h3>\n\n\n\n

Raporda, UEFA Kad\u0131nlar Avrupa Futbol \u015eampiyonas\u0131 2025<\/strong> ile 2025 Kad\u0131nlar Rugby D\u00fcnya Kupas\u0131<\/strong>, kad\u0131n sporlar\u0131n\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve ticari potansiyelini art\u0131ran iki \u00f6nemli organizasyon olarak \u00f6ne \u00e7\u0131kar\u0131l\u0131yor.<\/p>\n\n\n\n

\u00d6zellikle Kad\u0131nlar Rugby D\u00fcnya Kupas\u0131;<\/p>\n\n\n\n

    \n
  • Bir \u00f6nceki turnuvaya g\u00f6re gelirlerini y\u00fczde 330 art\u0131rd\u0131.<\/strong><\/li>\n\n\n\n
  • D\u00fcnya genelinde 147 milyon saat izlenme<\/strong> elde etti.<\/li>\n\n\n\n
  • Sosyal medyada 1 milyardan fazla g\u00f6sterime<\/strong> ula\u015ft\u0131.<\/li>\n\n\n\n
  • 440 binden fazla bilet satarak<\/strong> \u00f6nceki turnuvan\u0131n \u00fc\u00e7 kat\u0131ndan fazla seyirci \u00e7ekti.<\/li>\n<\/ul>\n\n\n\n

    Dijital b\u00fcy\u00fcmenin merkezi sosyal medya<\/h3>\n\n\n\n

    GlobalData Spor Analisti Olivia Snooks<\/strong>, kad\u0131n sporlar\u0131n\u0131n b\u00fcy\u00fcmesinde dijital platformlar\u0131n belirleyici rol oynad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n

    Snooks’a g\u00f6re sporcular\u0131n kendi hik\u00e2yelerini anlatmas\u0131, kad\u0131n sporlar\u0131na odaklanan yay\u0131n platformlar\u0131n\u0131n \u00e7o\u011falmas\u0131 ve gen\u00e7 izleyici kitlesinin sporu sosyal medya \u00fczerinden ke\u015ffetmesi b\u00fcy\u00fcmeyi h\u0131zland\u0131r\u0131yor.<\/p>\n\n\n\n

    \u00d6zellikle TikTok<\/strong> ve Instagram’da<\/strong>, kad\u0131n ligleri ve kul\u00fcpleri video izlenmelerini erkek spor organizasyonlar\u0131ndan daha h\u0131zl\u0131 art\u0131r\u0131yor. Bu durum, taraftar kitlesinin nas\u0131l olu\u015ftu\u011funu ve k\u00fcresel \u00f6l\u00e7ekte ilginin hangi platformlarda b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc yeniden \u015fekillendiriyor.<\/p>\n\n\n\n

    WNBA sosyal medyada zirvede<\/h3>\n\n\n\n

    Rapora g\u00f6re WNBA<\/strong>, 2025 y\u0131l\u0131nda Instagram ve TikTok’ta k\u0131sa video i\u00e7eriklerinde en g\u00fc\u00e7l\u00fc kad\u0131n spor organizasyonu oldu.<\/p>\n\n\n\n

    Lig, yaln\u0131zca Instagram’da, kad\u0131n sporlar\u0131 aras\u0131nda en b\u00fcy\u00fck ikinci hesap olan WTA’dan yakla\u015f\u0131k 1.000 video daha fazla<\/strong> payla\u015farak sosyal medya \u00fcretiminde a\u00e7\u0131k ara lider konuma y\u00fckseldi.<\/p>\n\n\n\n

    Maa\u015f e\u015fitsizli\u011fi s\u00fcr\u00fcyor<\/h3>\n\n\n\n

    T\u00fcm ticari b\u00fcy\u00fcmeye ra\u011fmen GlobalData, kad\u0131n sporlar\u0131n\u0131n h\u00e2l\u00e2 \u00f6nemli yap\u0131sal sorunlarla kar\u015f\u0131 kar\u015f\u0131ya oldu\u011funa dikkat \u00e7ekiyor.<\/p>\n\n\n\n

    Rapora g\u00f6re \u00fccret e\u015fitsizli\u011finin temel nedenleri aras\u0131nda;<\/p>\n\n\n\n

      \n
    • uzun vadeli yat\u0131r\u0131m eksikli\u011fi,<\/li>\n\n\n\n
    • medya g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcndeki dengesizlik,<\/li>\n\n\n\n
    • ticari gelir kaynaklar\u0131n\u0131n erkek sporlar\u0131na k\u0131yasla daha s\u0131n\u0131rl\u0131 olmas\u0131 yer al\u0131yor.<\/li>\n<\/ul>\n\n\n\n

      Buna ra\u011fmen sponsorluk anla\u015fmalar\u0131ndaki h\u0131zl\u0131 art\u0131\u015f, dijital platformlardaki b\u00fcy\u00fcme ve b\u00fcy\u00fck organizasyonlar\u0131n k\u0131rd\u0131\u011f\u0131 izlenme ile seyirci rekorlar\u0131, kad\u0131n sporlar\u0131n\u0131n k\u00fcresel spor ekonomisindeki pay\u0131n\u0131 her ge\u00e7en y\u0131l daha da art\u0131rd\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Kad\u0131n sporlar\u0131, sponsorluk gelirleri, dijital eri\u015fim ve ticari b\u00fcy\u00fcme a\u00e7\u0131s\u0131ndan y\u00fckseli\u015fini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n","protected":false},"author":1,"featured_media":880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[477],"class_list":["post-3254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-kadin"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/jii4id9o_aryna-sabalenka-annoyed-afp_625x300_11_January_22.webp",800,600,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/jii4id9o_aryna-sabalenka-annoyed-afp_625x300_11_January_22-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/jii4id9o_aryna-sabalenka-annoyed-afp_625x300_11_January_22-300x225.webp",300,225,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/jii4id9o_aryna-sabalenka-annoyed-afp_625x300_11_January_22-768x576.webp",768,576,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/jii4id9o_aryna-sabalenka-annoyed-afp_625x300_11_January_22.webp",800,600,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/jii4id9o_aryna-sabalenka-annoyed-afp_625x300_11_January_22.webp",800,600,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/jii4id9o_aryna-sabalenka-annoyed-afp_625x300_11_January_22.webp",800,600,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Kad\u0131n sporlar\u0131, sponsorluk gelirleri, dijital eri\u015fim ve ticari b\u00fcy\u00fcme a\u00e7\u0131s\u0131ndan y\u00fckseli\u015fini s\u00fcrd\u00fcr\u00fcyor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3254"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3254\/revisions"}],"predecessor-version":[{"id":3255,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3254\/revisions\/3255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/880"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}