{"id":3308,"date":"2026-07-18T13:00:29","date_gmt":"2026-07-18T10:00:29","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3308"},"modified":"2026-07-18T13:00:31","modified_gmt":"2026-07-18T10:00:31","slug":"nba-ve-wnba-canli-mac-izlenmelerini-artirmak-icin-tiktok-ile-cok-yilli-anlasma-imzaladi","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/nba-ve-wnba-canli-mac-izlenmelerini-artirmak-icin-tiktok-ile-cok-yilli-anlasma-imzaladi\/","title":{"rendered":"NBA ve WNBA, canl\u0131 ma\u00e7 izlenmelerini art\u0131rmak i\u00e7in TikTok ile \u00e7ok y\u0131ll\u0131 anla\u015fma imzalad\u0131"},"content":{"rendered":"\n

NBA ve WNBA, canl\u0131 ma\u00e7lar\u0131n izlenme oranlar\u0131n\u0131 ve taraftar etkile\u015fimini art\u0131rmak amac\u0131yla TikTok ile \u00e7ok y\u0131ll\u0131 bir anla\u015fmaya imza att\u0131.<\/p>\n\n\n\n

Anla\u015fma kapsam\u0131nda i\u00e7erik \u00fcreticilerinin etkinliklere ve \u00f6ne \u00e7\u0131kan g\u00f6r\u00fcnt\u00fclere eri\u015fimi art\u0131r\u0131l\u0131rken, kullan\u0131c\u0131lar\u0131n TikTok \u00fczerinden canl\u0131 ma\u00e7lar\u0131 ke\u015ffetmesini sa\u011flayacak TikTok GamePlan<\/strong> ara\u00e7lar\u0131 da kullan\u0131lacak.<\/p>\n\n\n\n

Anla\u015fman\u0131n finansal detaylar\u0131 ve kesin s\u00fcresi a\u00e7\u0131klanmad\u0131. Ancak i\u015f birli\u011finin, reklamverenlere TikTok Pulse Premiere \u00fczerinden yeni f\u0131rsatlar sunaca\u011f\u0131 belirtildi.<\/p>\n\n\n\n

TikTok GamePlan; tak\u0131mlar\u0131n, liglerin ve medya ortaklar\u0131n\u0131n taraftarlar\u0131n ma\u00e7lar\u0131 ke\u015ffetmesini ve i\u00e7eriklerle etkile\u015fime ge\u00e7mesini sa\u011flayan bir dizi dijital \u00fcr\u00fcnden olu\u015fuyor.<\/p>\n\n\n\n

TikTok’tan NBA izleyicisi i\u00e7in g\u00fc\u00e7l\u00fc veriler<\/h3>\n\n\n\n

\u0130\u015f birli\u011finin temel hedeflerinden biri, profesyonel basketbol liglerinin canl\u0131 ma\u00e7 izlenmelerini art\u0131rmak. TikTok verilerine g\u00f6re kullan\u0131c\u0131lar, platformda spor i\u00e7erikleri izledikten sonra canl\u0131 ma\u00e7lar\u0131 takip etme konusunda y\u00fczde 42 daha y\u00fcksek olas\u0131l\u0131\u011fa<\/strong> sahip.<\/p>\n\n\n\n

Bu stratejinin etkisi NBA Finalleri s\u0131ras\u0131nda da g\u00f6r\u00fcld\u00fc. NBA, TikTok GamePlan arac\u0131l\u0131\u011f\u0131yla taraftarlara iki farkl\u0131 deneyim sundu.<\/p>\n\n\n\n

TikTok’taki \u00f6zel bir sayfa 497 milyon g\u00f6sterim<\/strong> elde ederken, platform \u00fczerinden yap\u0131lan aramalar sayesinde taraftarlara 426 bin kez<\/strong> canl\u0131 ma\u00e7 izleme y\u00f6nlendirmesi yap\u0131ld\u0131. Bu y\u00f6nlendirmeler, NBA’in \u201cTap to Watch\u201d \u00f6zelli\u011fi arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirildi.<\/p>\n\n\n\n

TikTok’un verilerine g\u00f6re platformdaki yakla\u015f\u0131k 1 milyar kullan\u0131c\u0131n\u0131n neredeyse yar\u0131s\u0131<\/strong> basketbolla bir \u015fekilde ilgileniyor. Kullan\u0131c\u0131lar\u0131n yakla\u015f\u0131k \u00fc\u00e7te biri ise NBA’e ilgi duydu\u011funu belirtiyor.<\/p>\n\n\n\n

Platform ayr\u0131ca spor i\u00e7erikleri arayan kad\u0131n kullan\u0131c\u0131lar\u0131n y\u00fczde 64’\u00fcn\u00fcn TikTok’u tercih etti\u011fini<\/strong> tahmin ediyor.<\/p>\n\n\n\n

NBA ve WNBA’nin dijital etkisi b\u00fcy\u00fcyor<\/h3>\n\n\n\n

NBA ve WNBA’nin sosyal medyadaki k\u00fcresel ilgisi, 2026’n\u0131n ba\u015f\u0131ndan bu yana s\u0131ras\u0131yla yakla\u015f\u0131k y\u00fczde 30 ve y\u00fczde 15<\/strong> artt\u0131.<\/p>\n\n\n\n

NBA ve WNBA’nin resmi TikTok hesaplar\u0131 ise toplamda 30 milyon k\u00fcresel takip\u00e7iye<\/strong> ula\u015f\u0131yor.<\/p>\n\n\n\n

TikTok ile yap\u0131lan anla\u015fma, NBA’in Avrupa’da yeni bir lig olu\u015fturma planlar\u0131n\u0131 ilerletti\u011fi bir d\u00f6neme denk geliyor. NBA Europe projesiyle k\u00fcresel b\u00fcy\u00fcme stratejisini g\u00fc\u00e7lendirmeye \u00e7al\u0131\u015fan lig, TikTok i\u015f birli\u011fiyle i\u00e7erik t\u00fcketimini do\u011frudan canl\u0131 ma\u00e7 izleme davran\u0131\u015f\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefliyor.<\/p>\n\n\n\n

Bu anla\u015fma, spor d\u00fcnyas\u0131nda giderek g\u00fc\u00e7lenen yeni bir stratejiyi de ortaya koyuyor: Ma\u00e7 art\u0131k yaln\u0131zca yay\u0131n platformunda ba\u015flam\u0131yor. Taraftar\u0131n ma\u00e7a ula\u015fma yolculu\u011fu, sosyal medyada izledi\u011fi k\u0131sa bir video ile ba\u015fl\u0131yor.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

NBA ve WNBA, canl\u0131 ma\u00e7lar\u0131n izlenme oranlar\u0131n\u0131 ve taraftar etkile\u015fimini art\u0131rmak amac\u0131yla TikTok ile \u00e7ok y\u0131ll\u0131 bir anla\u015fmaya imza att\u0131.<\/p>\n","protected":false},"author":1,"featured_media":3309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[28],"class_list":["post-3308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-tiktok"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Stephen_Curry_NBA.jpg.webp",1232,616,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Stephen_Curry_NBA.jpg-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Stephen_Curry_NBA.jpg-300x150.webp",300,150,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Stephen_Curry_NBA.jpg-768x384.webp",768,384,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Stephen_Curry_NBA.jpg-1024x512.webp",1024,512,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Stephen_Curry_NBA.jpg.webp",1232,616,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Stephen_Curry_NBA.jpg.webp",1232,616,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"NBA ve WNBA, canl\u0131 ma\u00e7lar\u0131n izlenme oranlar\u0131n\u0131 ve taraftar etkile\u015fimini art\u0131rmak amac\u0131yla TikTok ile \u00e7ok y\u0131ll\u0131 bir anla\u015fmaya imza att\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3308"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3308\/revisions"}],"predecessor-version":[{"id":3310,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3308\/revisions\/3310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3309"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}