{"id":3311,"date":"2026-07-18T13:05:19","date_gmt":"2026-07-18T10:05:19","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3311"},"modified":"2026-07-18T13:05:20","modified_gmt":"2026-07-18T10:05:20","slug":"pif-istiraki-suudi-arabistanda-spor-altyapisini-gelistirmek-icin-yeni-sirket-kurdu","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/pif-istiraki-suudi-arabistanda-spor-altyapisini-gelistirmek-icin-yeni-sirket-kurdu\/","title":{"rendered":"PIF i\u015ftiraki, Suudi Arabistan’da spor altyap\u0131s\u0131n\u0131 geli\u015ftirmek i\u00e7in yeni \u015firket kurdu"},"content":{"rendered":"\n

Suudi Arabistan’\u0131n spora y\u00f6nelik yat\u0131r\u0131mlar\u0131 yeni bir yap\u0131yla geni\u015fliyor. Kamu Yat\u0131r\u0131m Fonu’nun (PIF) spor i\u015ftiraki SURJ Sports Investment, yat\u0131r\u0131m \u015firketi Oak ve canl\u0131 etkinlik organizat\u00f6r\u00fc Live Nation ile birlikte Radia<\/strong> adl\u0131 yeni bir \u015firket kurdu.<\/p>\n\n\n\n

Radia, Suudi Arabistan genelinde spor altyap\u0131s\u0131n\u0131n geli\u015fimini desteklemeyi ve spor tesislerinin y\u00f6netimi, operasyonlar\u0131, aktivasyonlar\u0131 ve ticarile\u015ftirilmesi alanlar\u0131nda kapsaml\u0131 hizmetler sunmay\u0131 hedefliyor.<\/p>\n\n\n\n

Yeni \u015firket, spor tesislerinin tasar\u0131m ve planlama a\u015famas\u0131ndan geli\u015ftirme, operasyon ve ticari faaliyetlerin y\u00f6netimine kadar t\u00fcm ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fc kapsayan entegre bir hizmet platformu olarak konumlanacak.<\/p>\n\n\n\n

Radia ayr\u0131ca stratejik ortakl\u0131klar, dijital ve veri odakl\u0131 \u00e7\u00f6z\u00fcmler, geli\u015ftirilmi\u015f taraftar deneyimleri ve s\u00fcrd\u00fcr\u00fclebilir tesis \u00e7\u00f6z\u00fcmleri \u00fczerine \u00e7al\u0131\u015facak.<\/p>\n\n\n\n

SURJ Sports Investment CEO’su Danny Townsend, yeni ortakl\u0131\u011f\u0131n Suudi Arabistan’da gelece\u011fe haz\u0131r bir spor sekt\u00f6r\u00fc olu\u015fturma hedefinde \u00f6nemli bir ad\u0131m oldu\u011funu belirtti.<\/p>\n\n\n\n

\u201cBu ortakl\u0131k, PIF ve SURJ’nin Suudi Arabistan’da hem bug\u00fcn sonu\u00e7 \u00fcreten hem de gelecek nesiller i\u00e7in kal\u0131c\u0131 bir miras olu\u015fturan bir spor sekt\u00f6r\u00fc in\u015fa etme misyonunda \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131d\u0131r\u201d diyen Townsend, Live Nation ve Oak ile i\u015f birli\u011finin SURJ’yi spor tesisleri ve taraftar deneyiminde inovasyonun merkezine ta\u015f\u0131yaca\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n

Live Nation EMEA Ba\u015fkan\u0131 John Reid ise \u015firketin 2017’den bu yana Suudi Arabistan’da yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131 belirterek, yeni ortakl\u0131\u011f\u0131n uzun vadeli ba\u011fl\u0131l\u0131klar\u0131n\u0131n bir g\u00f6stergesi oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n

Radia’n\u0131n ba\u015f\u0131na Xavier Campbell ge\u00e7ti<\/h3>\n\n\n\n

Yeni \u015firketin CEO’su olarak Avustralyal\u0131 spor y\u00f6neticisi Xavier Campbell<\/strong> atand\u0131. Campbell, Radia’n\u0131n pazara giri\u015f stratejisine ve uzun vadeli b\u00fcy\u00fcme plan\u0131na liderlik edecek.<\/p>\n\n\n\n

Suudi Arabistan’\u0131n spor altyap\u0131s\u0131na y\u00f6nelik bu yeni hamlesi, \u00fclkenin \u00f6n\u00fcndeki b\u00fcy\u00fck organizasyonlarla do\u011frudan ba\u011flant\u0131l\u0131. Suudi Arabistan, 2034 FIFA D\u00fcnya Kupas\u0131’na<\/strong> ev sahipli\u011fi yapmaya haz\u0131rlan\u0131rken, PIF’in en b\u00fcy\u00fck projelerinden biri olan Al-Qiddiya’n\u0131n in\u015fas\u0131 da devam ediyor.<\/p>\n\n\n\n

Yakla\u015f\u0131k 34,5 milyar avroluk<\/strong> b\u00fct\u00e7eye sahip olmas\u0131 beklenen Al-Qiddiya, e\u011flence, spor ve k\u00fclt\u00fcr odakl\u0131 d\u00fcnyan\u0131n ilk \u015fehirlerinden biri olarak tasarlan\u0131yor.<\/p>\n\n\n\n

PIF bir yandan b\u00fcy\u00fcrken di\u011fer yandan varl\u0131k sat\u0131yor<\/h3>\n\n\n\n

Radia’n\u0131n kurulmas\u0131, PIF’in son d\u00f6nemde izledi\u011fi varl\u0131k azaltma politikas\u0131yla da dikkat \u00e7ekici bir tezat olu\u015fturuyor.<\/p>\n\n\n\n

Suudi fonu, 2022’de kurulu\u015fundan bu yana finanse etti\u011fi LIV Golf’ten \u00e7ekilirken, ge\u00e7ti\u011fimiz nisan ay\u0131nda Saudi Pro League ekiplerinden Al Hilal’deki y\u00fczde 70 hissesini Kingdom Holding Company’ye satt\u0131.<\/p>\n\n\n\n

PIF ayr\u0131ca Newcastle United’\u0131n yeni stadyum projesini finanse etmek i\u00e7in az\u0131nl\u0131k yat\u0131r\u0131mc\u0131 aray\u0131\u015f\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n\n\n\n

Bu tablo, Suudi Arabistan’\u0131n spor stratejisinde yeni bir d\u00f6neme i\u015faret ediyor: PIF art\u0131k yaln\u0131zca kul\u00fcplere, liglere ve organizasyonlara yat\u0131r\u0131m yapan bir fon de\u011fil; sporun oynanaca\u011f\u0131 altyap\u0131y\u0131, tesisleri ve ticari ekosistemi de ba\u015ftan in\u015fa etmeye haz\u0131rlan\u0131yor.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Suudi Arabistan’\u0131n spora y\u00f6nelik yat\u0131r\u0131mlar\u0131 yeni bir yap\u0131yla geni\u015fliyor.<\/p>\n","protected":false},"author":1,"featured_media":3312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[95],"class_list":["post-3311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tepe","tag-pif"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-12.jpg",854,359,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-12-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-12-300x126.jpg",300,126,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-12-768x323.jpg",768,323,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-12.jpg",854,359,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-12.jpg",854,359,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/images-12.jpg",854,359,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Suudi Arabistan'\u0131n spora y\u00f6nelik yat\u0131r\u0131mlar\u0131 yeni bir yap\u0131yla geni\u015fliyor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3311"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3311\/revisions"}],"predecessor-version":[{"id":3313,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3311\/revisions\/3313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3312"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}