{"id":3330,"date":"2026-07-19T10:22:59","date_gmt":"2026-07-19T07:22:59","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3330"},"modified":"2026-07-19T10:23:00","modified_gmt":"2026-07-19T07:23:00","slug":"tiktokta-dunya-kupasi-etkisi-fifa-hesabi-241-milyar-goruntulenmeye-ulasti","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/tiktokta-dunya-kupasi-etkisi-fifa-hesabi-241-milyar-goruntulenmeye-ulasti\/","title":{"rendered":"TikTok\u2019ta D\u00fcnya Kupas\u0131 etkisi! FIFA hesab\u0131 24,1 milyar g\u00f6r\u00fcnt\u00fclenmeye ula\u015ft\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2026 FIFA D\u00fcnya Kupas\u0131, TikTok\u2019un \u015fimdiye kadar g\u00f6rd\u00fc\u011f\u00fc en b\u00fcy\u00fck spor i\u00e7erik fenomenlerinden biri oldu. FIFA\u2019n\u0131n turnuvadaki resmi i\u015f ortaklar\u0131ndan biri olan platformda, D\u00fcnya Kupas\u0131 i\u00e7erikleri milyarlarca g\u00f6r\u00fcnt\u00fclenmeye ula\u015f\u0131rken, TikTok\u2019un spor i\u00e7erik stratejisi de yeni bir boyut kazand\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platformun payla\u015ft\u0131\u011f\u0131 verilere g\u00f6re, resmi yay\u0131nc\u0131lar\u0131n TikTok \u00fczerindeki canl\u0131 yay\u0131nlar\u0131 toplam 465 milyon tekil g\u00f6r\u00fcnt\u00fclenmeye ula\u015ft\u0131. D\u00fcnya Kupas\u0131 i\u00e7erik merkezleri ise 413 milyondan fazla ziyaret ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok K\u00fcresel Spor Direkt\u00f6r\u00fc Rollo Goldstaub, turnuvan\u0131n platformdaki etkisini \u015fu s\u00f6zlerle de\u011ferlendirdi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c2026 D\u00fcnya Kupas\u0131, TikTok\u2019ta \u015fimdiye kadar g\u00f6rd\u00fc\u011f\u00fcm\u00fcz en b\u00fcy\u00fck i\u00e7erik fenomeniydi. Bu da taraftarlar\u0131n k\u00fcresel spor etkinliklerini platformumuzda ne kadar farkl\u0131 ya\u015fad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Turnuva boyunca resmi <strong>@fifaworldcup<\/strong> hesab\u0131 24,1 milyar g\u00f6r\u00fcnt\u00fclenmeye ve 1,5 milyardan fazla be\u011feniye ula\u015ft\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00fcnya Kupas\u0131 etiketlerinde y\u00fczde 1.400 art\u0131\u015f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Turnuvan\u0131n ba\u015flamas\u0131ndan bu yana D\u00fcnya Kupas\u0131 ile ilgili yakla\u015f\u0131k 20 milyon video yay\u0131nland\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>#FifaWorldCup<\/strong> etiketi ise 11,5 milyon payla\u015f\u0131m\u0131 a\u015farak 2022 Katar D\u00fcnya Kupas\u0131\u2019na k\u0131yasla y\u00fczde 1.400\u2019l\u00fck b\u00fcy\u00fcme kaydetti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok y\u00f6neticisi Goldstaub, taraftarlar\u0131n art\u0131k yaln\u0131zca ma\u00e7 \u00f6zetlerini izlemedi\u011fini belirtti:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u0130nsanlar art\u0131k sadece en iyi anlar\u0131 izlemiyor. Tepkileri, taktik analizleri, kamera arkas\u0131n\u0131 ve d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki taraftarlar\u0131n bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 da takip ediyor.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Goldstaub\u2019a g\u00f6re bu farkl\u0131 i\u00e7erik t\u00fcrleri, sporu \u00f6zellikle gen\u00e7 ve futbola daha uzaktan ilgi duyan kitleler i\u00e7in daha eri\u015filebilir hale getiriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brezilya\u2019da en \u00e7ok aranan futbolcu Neymar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u2019un Brezilya\u2019daki arama verilerinde Neymar zirvede yer ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brezilyal\u0131 y\u0131ld\u0131z\u0131 s\u0131ras\u0131yla:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Endrick<\/li>\n\n\n\n<li>Vinicius Jr.<\/li>\n\n\n\n<li>Gabriel Magalh\u00e3es<\/li>\n\n\n\n<li>Gabriel Martinelli<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">izledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu tablo, D\u00fcnya Kupas\u0131 d\u00f6neminde futbolcular\u0131n dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn yaln\u0131zca ma\u00e7 performanslar\u0131yla de\u011fil, sosyal medya \u00fczerindeki i\u00e7erik ekosistemiyle de \u015fekillendi\u011fini g\u00f6sterdi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">22 \u00fclkeden 30 i\u00e7erik \u00fcreticisi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok, turnuva boyunca 22 \u00fclkeden 30 i\u00e7erik \u00fcreticisini \u201cyarat\u0131c\u0131 muhabir\u201d olarak g\u00f6revlendirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu isimler, D\u00fcnya Kupas\u0131\u2019n\u0131n perde arkas\u0131n\u0131, \u015fehirlerdeki atmosferi ve taraftar deneyimlerini takip\u00e7ilerine aktard\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Projede Brezilya\u2019y\u0131 Bi Goes, Fl\u00e1via Bandoni ve Vitinho temsil etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fl\u00e1via Bandoni, FIFA ve TikTok ortakl\u0131\u011f\u0131 kapsam\u0131nda g\u00f6rev almay\u0131 \u015fu s\u00f6zlerle anlatt\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cOyuncular\u0131n ma\u00e7lardan \u00f6nceki ifadelerini, o anki gerilimi, konsantrasyonu ve duyguyu bu kadar yak\u0131ndan g\u00f6rmek unutulmaz bir deneyimdi.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok, FIFA\u2019n\u0131n dijital yay\u0131n stratejisinin merkezinde<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Platform, yaln\u0131zca i\u00e7erik \u00fcreticileri ve k\u0131sa videolarla s\u0131n\u0131rl\u0131 kalmad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u2019un haz\u0131rlad\u0131\u011f\u0131 <strong>Today @ FIFA World Cup<\/strong> program\u0131 40 milyon tekil izleyiciye ula\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcnya Kupas\u0131 i\u00e7erik merkezleri ise 413 milyondan fazla kez ziyaret edildi. Brezilya, Meksika ve ABD, bu merkezlerin en yo\u011fun kullan\u0131ld\u0131\u011f\u0131 \u00fclkeler aras\u0131nda yer ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Panini ile yap\u0131lan i\u015f birli\u011fi de klasik D\u00fcnya Kupas\u0131 sticker koleksiyonunu dijital d\u00fcnyaya ta\u015f\u0131d\u0131. Kampanyaya 95 milyon taraftar kat\u0131ld\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Futbolun yeni yay\u0131n alan\u0131: TikTok<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2026 D\u00fcnya Kupas\u0131, TikTok a\u00e7\u0131s\u0131ndan yaln\u0131zca y\u00fcksek izlenme rakamlar\u0131n\u0131n elde edildi\u011fi bir turnuva olmad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platform; canl\u0131 yay\u0131n, i\u00e7erik \u00fcreticileri, taraftar yorumlar\u0131, taktik analizler, influencer ekonomisi ve dijital koleksiyonlar\u0131 ayn\u0131 ekosistemde bir araya getirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00fcnya Kupas\u0131 art\u0131k yaln\u0131zca 90 dakikal\u0131k ma\u00e7lardan olu\u015fmuyor. Ma\u00e7 \u00f6ncesi, ma\u00e7 an\u0131 ve ma\u00e7 sonras\u0131 ya\u015fanan her \u015fey ayr\u0131 bir i\u00e7erik ekonomisi yarat\u0131yor. TikTok\u2019un 2026 turnuvas\u0131ndaki 24,1 milyar g\u00f6r\u00fcnt\u00fclenmesi de bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6l\u00e7e\u011fini ortaya koyuyor.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 FIFA D\u00fcnya Kupas\u0131, TikTok\u2019un \u015fimdiye kadar g\u00f6rd\u00fc\u011f\u00fc en b\u00fcy\u00fck spor i\u00e7erik fenomenlerinden biri oldu.<\/p>\n","protected":false},"author":1,"featured_media":2534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[58,28],"class_list":["post-3330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-dunya-kupasi","tag-tiktok"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1.jpg",1024,683,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1-768x512.jpg",768,512,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1.jpg",1024,683,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1.jpg",1024,683,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1.jpg",1024,683,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"2026 FIFA D\u00fcnya Kupas\u0131, TikTok\u2019un \u015fimdiye kadar g\u00f6rd\u00fc\u011f\u00fc en b\u00fcy\u00fck spor i\u00e7erik fenomenlerinden biri oldu.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3330"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3330\/revisions"}],"predecessor-version":[{"id":3331,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3330\/revisions\/3331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2534"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}