{"id":3359,"date":"2026-07-20T14:20:18","date_gmt":"2026-07-20T11:20:18","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3359"},"modified":"2026-07-20T14:20:20","modified_gmt":"2026-07-20T11:20:20","slug":"dunya-kupasi-aramalarda-hangi-markalari-one-cikardi","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/dunya-kupasi-aramalarda-hangi-markalari-one-cikardi\/","title":{"rendered":"D\u00fcnya Kupas\u0131, aramalarda hangi markalar\u0131 \u00f6ne \u00e7\u0131kard\u0131?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2026 FIFA D\u00fcnya Kupas\u0131, yaln\u0131zca futbolseverlerin ma\u00e7 izledi\u011fi bir organizasyon olmad\u0131. Captify taraf\u0131ndan turnuva sonras\u0131nda yay\u0131mlanan analiz, D\u00fcnya Kupas\u0131\u2019n\u0131n seyahat, al\u0131\u015fveri\u015f, sponsorluk ve ma\u00e7 izleme deneyimleri dahil olmak \u00fczere t\u00fcketicilerin sat\u0131n alma ve ara\u015ft\u0131rma davran\u0131\u015flar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkiledi\u011fini ortaya koydu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Milyarlarca ger\u00e7ek zamanl\u0131 arama sinyalinin analiz edildi\u011fi ara\u015ft\u0131rmaya g\u00f6re, turnuva boyunca arama ilgisi turnuva \u00f6ncesi seviyenin <strong>14,5 kat \u00fczerine \u00e7\u0131kt\u0131<\/strong>. En \u00f6nemli eleme ma\u00e7lar\u0131nda ise arama hacmi normal seviyelerin yakla\u015f\u0131k <strong>40 kat\u0131na<\/strong> kadar ula\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu tablo, D\u00fcnya Kupas\u0131 gibi k\u00fcresel spor organizasyonlar\u0131n\u0131n markalar i\u00e7in yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fck f\u0131rsat\u0131 de\u011fil, ayn\u0131 zamanda t\u00fcketicilerin aktif bi\u00e7imde karar verdi\u011fi g\u00fc\u00e7l\u00fc bir <strong>ticari niyet penceresi<\/strong> yaratt\u0131\u011f\u0131n\u0131 g\u00f6sterdi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sponsorluk tek ba\u015f\u0131na yetmedi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rman\u0131n \u00f6ne \u00e7\u0131kan sonu\u00e7lar\u0131ndan biri, resmi sponsor olman\u0131n t\u00fcketici ilgisini garanti etmedi\u011fini ortaya koydu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sponsor performans\u0131nda <strong>Dove Men+Care<\/strong> \u00f6ne \u00e7\u0131kt\u0131. Marka, turnuva boyunca ortalama olarak normal arama seviyesinin <strong>8,81 kat\u0131na<\/strong> ula\u015ft\u0131 ve baz\u0131 d\u00f6nemlerde baz seviyesinin <strong>14 kat \u00fczerinde<\/strong> performans g\u00f6sterdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7in\u2019in en b\u00fcy\u00fck s\u00fct \u00fcr\u00fcnleri \u00fcreticilerinden biri olan <strong>Mengniu<\/strong> ise turnuva boyunca <strong>3,47 katl\u0131k<\/strong> bir art\u0131\u015f yakalayarak Verizon, Visa ve Bank of America gibi daha y\u00fcksek profilli sponsorlar\u0131 geride b\u0131rakt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veriler, marka bilinirli\u011finin yan\u0131 s\u0131ra <strong>yarat\u0131c\u0131 aktivasyon, do\u011fru zamanlama ve t\u00fcketiciyle kurulan ba\u011f\u0131n<\/strong> sponsorluk haklar\u0131n\u0131n kendisinden daha \u00f6nemli hale gelebildi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yapay zekada sponsor de\u011fil, en alakal\u0131 marka \u00f6ne \u00e7\u0131kt\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Captify\u2019nin Birle\u015fik Krall\u0131k\u2019taki yapay zeka komutlar\u0131nda marka mentions&#8217;lar\u0131n\u0131 analiz etti\u011fi b\u00f6l\u00fcmde ise farkl\u0131 bir tablo ortaya \u00e7\u0131kt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takip edilen t\u00fcm marka referanslar\u0131n\u0131n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>%21\u2019i Hyundai-Kia<\/strong><\/li>\n\n\n\n<li><strong>%15\u2019i McDonald\u2019s<\/strong><\/li>\n\n\n\n<li><strong>%11\u2019i Just Eat<\/strong><\/li>\n\n\n\n<li><strong>%8\u2019i Lenovo<\/strong><\/li>\n\n\n\n<li><strong>%8\u2019i Adidas<\/strong><\/li>\n\n\n\n<li><strong>%7,5\u2019i Coca-Cola<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ile ili\u015fkilendirildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hyundai-Kia b\u00f6ylece yapay zeka aramalar\u0131nda en \u00e7ok ad\u0131 ge\u00e7en marka oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rma, yapay zeka sistemlerinin sponsorluk stat\u00fcs\u00fcnden \u00e7ok, kullan\u0131c\u0131 sorular\u0131na <strong>ne kadar alakal\u0131 ve faydal\u0131 cevap verdi\u011fine<\/strong> odakland\u0131\u011f\u0131n\u0131 ortaya koydu. Teslimat, \u00fcr\u00fcn sat\u0131n alma ve ma\u00e7 g\u00fcn\u00fc planlamas\u0131 gibi pratik aramalar, markalar\u0131n yapay zeka yan\u0131tlar\u0131nda daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck kazanmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Taraftarlar sadece ma\u00e7 aramad\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcnya Kupas\u0131 izleyicileri, ortalama internet kullan\u0131c\u0131s\u0131na k\u0131yasla turnuvayla ilgili \u00e7ok daha geni\u015f bir t\u00fcketici davran\u0131\u015f\u0131 sergiledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcnya Kupas\u0131 taraftarlar\u0131n\u0131n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bilet arama olas\u0131l\u0131\u011f\u0131 <strong>2,7 kat<\/strong><\/li>\n\n\n\n<li>Ma\u00e7 izleme mekan\u0131 arama olas\u0131l\u0131\u011f\u0131 <strong>1,7 kat<\/strong><\/li>\n\n\n\n<li>\u00dcr\u00fcn ve forma arama olas\u0131l\u0131\u011f\u0131 <strong>1,6 kat<\/strong><\/li>\n\n\n\n<li>Fikst\u00fcr arama olas\u0131l\u0131\u011f\u0131 <strong>1,6 kat<\/strong><\/li>\n\n\n\n<li>Seyahat arama olas\u0131l\u0131\u011f\u0131 <strong>1,5 kat<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">daha y\u00fcksek oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu veriler, b\u00fcy\u00fck spor organizasyonlar\u0131n\u0131n t\u00fcketici davran\u0131\u015f\u0131n\u0131 yaln\u0131zca yay\u0131n ekran\u0131yla s\u0131n\u0131rlamad\u0131\u011f\u0131n\u0131; seyahat, perakende, e\u011flence ve deneyim ekonomisini de harekete ge\u00e7irdi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u00fcy\u00fck ma\u00e7lar, b\u00fcy\u00fck ticari f\u0131rsatlar yaratt\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ngiltere&#8217;nin ma\u00e7lar\u0131 etraf\u0131nda arama davran\u0131\u015f\u0131n\u0131n \u00f6zellikle yo\u011funla\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Bu durum, markalar i\u00e7in turnuva boyunca kesintisiz kampanya y\u00fcr\u00fctmek yerine <strong>en y\u00fcksek duygusal ve sportif ilginin olu\u015ftu\u011fu anlara odaklanman\u0131n<\/strong> daha etkili olabilece\u011fine i\u015faret ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grup a\u015famas\u0131n\u0131n ilk haftas\u0131nda ise \u0130sko\u00e7ya, Grup C tak\u0131mlar\u0131 aras\u0131ndaki aramalar\u0131n <strong>%72,7\u2019sini<\/strong> olu\u015fturdu. Boston\u2019da \u0130sko\u00e7 taraftarlar\u0131n yaratt\u0131\u011f\u0131 atmosfer, \u00fclke genelinde b\u00fcy\u00fck bir medya ve arama ilgisi do\u011furdu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">David Beckham ticari y\u00fcz olarak \u00f6ne \u00e7\u0131kt\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Turnuvan\u0131n en dikkat \u00e7eken ticari y\u00fczlerinden biri de David Beckham oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beckham; Adidas, Bank of America, McDonald\u2019s, Pepsi, Lay\u2019s, Verizon, Stella Artois ve Home Depot gibi markalar\u0131n kampanyalar\u0131nda yer ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu durum, b\u00fcy\u00fck spor organizasyonlar\u0131nda yarat\u0131c\u0131 reklam kampanyalar\u0131n\u0131n ve ikonik ki\u015filiklerin, resmi sponsorluk haklar\u0131n\u0131n \u00f6tesine ge\u00e7erek t\u00fcketici dikkatini \u00e7ekebildi\u011fini g\u00f6sterdi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00fcnya Kupas\u0131 taraftar\u0131, markalar i\u00e7in yaln\u0131zca futbolsever de\u011fil<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Captify\u2019nin kitle analizine g\u00f6re D\u00fcnya Kupas\u0131 izleyicileri, futbolun yan\u0131 s\u0131ra finansal planlama, seyahat, aile hayat\u0131 ve hane al\u0131\u015fveri\u015fleri gibi bir\u00e7ok farkl\u0131 kategoride de aktif kararlar alan bir t\u00fcketici kitlesi olu\u015fturdu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Captify M\u00fc\u015fteri Stratejisi Ba\u015fkan\u0131 Emma Welch, D\u00fcnya Kupas\u0131\u2019n\u0131n y\u0131l boyunca g\u00f6r\u00fclen en g\u00fc\u00e7l\u00fc t\u00fcketici niyeti anlar\u0131ndan baz\u0131lar\u0131n\u0131 yaratt\u0131\u011f\u0131n\u0131 belirterek, taraftarlar\u0131n yaln\u0131zca skor ve sonu\u00e7lar\u0131 aramad\u0131\u011f\u0131n\u0131; seyahat planlad\u0131\u011f\u0131n\u0131, \u00fcr\u00fcn sat\u0131n ald\u0131\u011f\u0131n\u0131, markalar\u0131 ara\u015ft\u0131rd\u0131\u011f\u0131n\u0131 ve ma\u00e7 etraf\u0131ndaki deneyimlerini organize etti\u011fini s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2026 D\u00fcnya Kupas\u0131\u2019n\u0131n markalar a\u00e7\u0131s\u0131ndan en \u00f6nemli mesaj\u0131 net: Taraftar art\u0131k yaln\u0131zca ma\u00e7\u0131 izlemiyor. Nereye gidece\u011fine, ne sat\u0131n alaca\u011f\u0131na, nerede izleyece\u011fine ve hangi markay\u0131 tercih edece\u011fine de turnuva s\u0131ras\u0131nda karar veriyor. Bu nedenle D\u00fcnya Kupas\u0131, spor takvimindeki bir etkinlikten \u00e7ok, k\u00fcresel \u00f6l\u00e7ekte dev bir t\u00fcketici niyeti platformuna d\u00f6n\u00fc\u015f\u00fcyor.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 FIFA D\u00fcnya Kupas\u0131, yaln\u0131zca futbolseverlerin ma\u00e7 izledi\u011fi bir organizasyon olmad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":3360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[58,531],"class_list":["post-3359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-dunya-kupasi","tag-marka"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/2286812296.webp",1200,750,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/2286812296-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/2286812296-300x188.webp",300,188,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/2286812296-768x480.webp",768,480,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/2286812296-1024x640.webp",1024,640,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/2286812296.webp",1200,750,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/2286812296.webp",1200,750,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"2026 FIFA D\u00fcnya Kupas\u0131, yaln\u0131zca futbolseverlerin ma\u00e7 izledi\u011fi bir organizasyon olmad\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3359"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3359\/revisions"}],"predecessor-version":[{"id":3361,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3359\/revisions\/3361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3360"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}