{"id":3411,"date":"2026-07-22T13:35:38","date_gmt":"2026-07-22T10:35:38","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3411"},"modified":"2026-07-22T13:35:40","modified_gmt":"2026-07-22T10:35:40","slug":"dunya-kupasi-reklamlari-beckham-ve-messiye-sanildigi-kadar-yaslanmadi","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/dunya-kupasi-reklamlari-beckham-ve-messiye-sanildigi-kadar-yaslanmadi\/","title":{"rendered":"D\u00fcnya Kupas\u0131 reklamlar\u0131 Beckham ve Messi\u2019ye san\u0131ld\u0131\u011f\u0131 kadar yaslanmad\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">System1 taraf\u0131ndan yap\u0131lan analiz, David Beckham ve Lionel Messi\u2019nin 2026 D\u00fcnya Kupas\u0131 d\u00f6nemindeki reklamlarda sosyal medyada olu\u015fan alg\u0131n\u0131n aksine san\u0131ld\u0131\u011f\u0131 kadar s\u0131k kullan\u0131lmad\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yarat\u0131c\u0131 etkinlik platformunun verilerine g\u00f6re Beckham, d\u00fcnya genelindeki D\u00fcnya Kupas\u0131 reklamlar\u0131n\u0131n y\u00fczde 10\u2019unda, Messi ise y\u00fczde 8\u2019inde yer ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131 yorumcular, iki futbolcunun s\u0131k kullan\u0131lmas\u0131n\u0131n markalar\u0131n yerine sporcular\u0131n ki\u015fisel markalar\u0131n\u0131 \u00f6ne \u00e7\u0131karabilece\u011fini savunuyordu. Ancak System1 ara\u015ft\u0131rmas\u0131 bu endi\u015feyi desteklemedi. Beckham veya Messi\u2019nin yer ald\u0131\u011f\u0131 reklamlar, her iki futbolcunun da bulunmad\u0131\u011f\u0131 reklamlarla ayn\u0131 ortalama marka tan\u0131n\u0131rl\u0131\u011f\u0131 skoruna ula\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buna kar\u015f\u0131n \u00fcnl\u00fc futbolcular, reklamlar\u0131n uzun vadeli etkinli\u011fi a\u00e7\u0131s\u0131ndan pozitif bir fark yaratt\u0131. Beckham veya Messi\u2019nin yer ald\u0131\u011f\u0131 reklamlar, di\u011fer reklamlara k\u0131yasla ortalama 0,6 y\u0131ld\u0131zl\u0131k daha y\u00fcksek uzun vadeli etkinlik skoruna ula\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">System1\u2019\u0131n Test Your Ad platformu, reklamlar\u0131n uzun vadeli marka olu\u015fturma potansiyelini 1,0 ile 5,9 aras\u0131nda de\u011fi\u015fen bir y\u0131ld\u0131z sistemiyle \u00f6l\u00e7\u00fcyor. Platform ayr\u0131ca izleyicilerin reklam kar\u015f\u0131s\u0131ndaki duygusal tepkilerini ve reklam\u0131n ard\u0131ndan markay\u0131 ne kadar do\u011fru hat\u0131rlad\u0131klar\u0131n\u0131 analiz ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">System1 Reklamc\u0131l\u0131k B\u00fcy\u00fcmeden Sorumlu Genel M\u00fcd\u00fcr\u00fc Andrew Tindall, Beckham ve Messi\u2019nin D\u00fcnya Kupas\u0131 boyunca \u201cher yerde oldu\u011fu\u201d y\u00f6n\u00fcndeki alg\u0131n\u0131n verilerle \u00f6rt\u00fc\u015fmedi\u011fini belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tindall\u2019a g\u00f6re iki futbolcu, reklamlar\u0131n y\u00fczde 10\u2019undan daha az\u0131nda yer almas\u0131na ra\u011fmen marka tan\u0131n\u0131rl\u0131\u011f\u0131na zarar vermiyor ve uzun vadeli etkinli\u011fi art\u0131r\u0131yor. Ancak Tindall, markalar\u0131n b\u00fcy\u00fck spor organizasyonlar\u0131nda kendi \u00f6zg\u00fcn marka varl\u0131klar\u0131n\u0131 daha fazla kullanmas\u0131 gerekti\u011fini de savundu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">System1\u2019\u0131n analizine g\u00f6re D\u00fcnya Kupas\u0131 reklamlar\u0131n\u0131n yakla\u015f\u0131k be\u015fte biri, reklam\u0131n hangi markaya ait oldu\u011funun yeterince net anla\u015f\u0131lmas\u0131n\u0131 sa\u011flayam\u0131yor. Ara\u015ft\u0131rma, bu sorunun Beckham veya Messi\u2019nin kullan\u0131m\u0131ndan \u00e7ok markalar\u0131n kendi reklam stratejileriyle ilgili oldu\u011funu ortaya koyuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>System1 taraf\u0131ndan yap\u0131lan analiz, David Beckham ve Lionel Messi\u2019nin 2026 D\u00fcnya Kupas\u0131 d\u00f6nemindeki reklamlarda sosyal medyada olu\u015fan alg\u0131n\u0131n aksine san\u0131ld\u0131\u011f\u0131 kadar s\u0131k kullan\u0131lmad\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n","protected":false},"author":1,"featured_media":3412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[420,58,158],"class_list":["post-3411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-beckham","tag-dunya-kupasi","tag-messi"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/01kxypmaq8f8qgctw8cb.webp",720,405,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/01kxypmaq8f8qgctw8cb-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/01kxypmaq8f8qgctw8cb-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/01kxypmaq8f8qgctw8cb.webp",720,405,false],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/01kxypmaq8f8qgctw8cb.webp",720,405,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/01kxypmaq8f8qgctw8cb.webp",720,405,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/01kxypmaq8f8qgctw8cb.webp",720,405,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"System1 taraf\u0131ndan yap\u0131lan analiz, David Beckham ve Lionel Messi\u2019nin 2026 D\u00fcnya Kupas\u0131 d\u00f6nemindeki reklamlarda sosyal medyada olu\u015fan alg\u0131n\u0131n aksine san\u0131ld\u0131\u011f\u0131 kadar s\u0131k kullan\u0131lmad\u0131\u011f\u0131n\u0131 ortaya koydu.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3411"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3411\/revisions"}],"predecessor-version":[{"id":3413,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3411\/revisions\/3413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3412"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}