{"id":3432,"date":"2026-07-23T11:45:39","date_gmt":"2026-07-23T08:45:39","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3432"},"modified":"2026-07-23T11:45:41","modified_gmt":"2026-07-23T08:45:41","slug":"inter-tiktokta-out-of-phone-kampanyasi-baslatan-ilk-spor-kulubu-oldu","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/inter-tiktokta-out-of-phone-kampanyasi-baslatan-ilk-spor-kulubu-oldu\/","title":{"rendered":"Inter, TikTok\u2019ta \u2018Out of Phone\u2019 kampanyas\u0131 ba\u015flatan ilk spor kul\u00fcb\u00fc oldu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">FC Internazionale Milano, 21. Serie A \u015fampiyonlu\u011funun kutlamalar\u0131 kapsam\u0131nda TikTok ile ger\u00e7ekle\u015ftirdi\u011fi dijital kampanyan\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3-31 May\u0131s tarihleri aras\u0131nda y\u00fcr\u00fct\u00fclen kampanya; TikTok reklamlar\u0131, dijital a\u00e7\u0131k hava reklamlar\u0131 ve taraftarlar\u0131n \u00fcretti\u011fi i\u00e7erikleri bir araya getirdi. Kampanya boyunca <strong>533 milyon video g\u00f6r\u00fcnt\u00fclenmesine<\/strong> ula\u015f\u0131l\u0131rken, Inter\u2019in TikTok\u2019taki takip\u00e7i say\u0131s\u0131 <strong>1,37 milyon artt\u0131<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya ayn\u0131 zamanda bir ilke de sahne oldu. Inter, <strong>TikTok Out of Phone aktivasyonu ger\u00e7ekle\u015ftiren d\u00fcnyadaki ilk spor kul\u00fcb\u00fc ve \u0130talya\u2019daki ilk marka<\/strong> oldu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u015eampiyonluk kutlamas\u0131 telefon ekran\u0131ndan Milan sokaklar\u0131na ta\u015f\u0131nd\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inter\u2019in hedefi, Serie A \u015fampiyonlu\u011funun kesinle\u015fmesinden kupan\u0131n Milano\u2019daki Piazza del Duomo\u2019da d\u00fczenlenen t\u00f6renle kald\u0131r\u0131lmas\u0131na kadar taraftar etkile\u015fimini s\u00fcrd\u00fcrmekti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu do\u011frultuda kul\u00fcp, yaln\u0131zca sosyal medya i\u00e7eriklerine dayal\u0131 bir kampanya yerine dijital reklamlar\u0131, fiziksel reklam alanlar\u0131n\u0131 ve taraftar kat\u0131l\u0131m\u0131n\u0131 bir araya getiren \u00e7ok kanall\u0131 bir yap\u0131 olu\u015fturdu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eampiyonluk kutlamalar\u0131n\u0131n zirve noktas\u0131 olan ge\u00e7it t\u00f6reni g\u00fcn\u00fcnde TikTok i\u00e7erikleri, telefon ekranlar\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131karak Milano\u2019daki dijital a\u00e7\u0131k hava reklam panolar\u0131nda g\u00f6sterildi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Taraftarlar kendi kutlama i\u00e7eriklerini \u00fcretti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya kapsam\u0131nda Milano\u2019da d\u00f6rt dijital billboard kullan\u0131ld\u0131. \u0130ki ekran Navigli b\u00f6lgesinde, iki ekran ise Piazza del Duomo \u00e7evresinde konumland\u0131r\u0131ld\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Panolarda Inter\u2019in futbolcular\u0131, kul\u00fcbe \u00f6zel haz\u0131rlanan bir TikTok Branded Effect ile yer ald\u0131. QR kodlar arac\u0131l\u0131\u011f\u0131yla taraftarlar da ayn\u0131 efekti TikTok \u00fczerinden kullanarak kendi \u015fampiyonluk videolar\u0131n\u0131 olu\u015fturdu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taraftarlar taraf\u0131ndan bu efekt kullan\u0131larak <strong>400\u2019den fazla video<\/strong> \u00fcretildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya ayr\u0131ca TikTok\u2019un TopView, Video Views, Community Interaction, Super Like ve Story Selection reklam formatlar\u0131yla desteklendi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u2019ta \u201cInter\u201d veya \u201cScudetto\u201d gibi aramalar yapan kullan\u0131c\u0131lar ise kul\u00fcp, futbolcular, Serie A ve yay\u0131n ortaklar\u0131n\u0131n resmi i\u00e7eriklerinin yer ald\u0131\u011f\u0131 \u00f6zel bir arama merkezine y\u00f6nlendirildi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kampanya 533 milyon g\u00f6r\u00fcnt\u00fclenmeye ula\u015ft\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inter\u2019in a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re kampanya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>533 milyon video g\u00f6r\u00fcnt\u00fclenmesi<\/strong> elde etti.<\/li>\n\n\n\n<li><strong>1,37 milyon yeni TikTok takip\u00e7isi<\/strong> kazand\u0131rd\u0131.<\/li>\n\n\n\n<li>TikTok\u2019un marka platformuyla uyum alg\u0131s\u0131nda <strong>31 puanl\u0131k art\u0131\u015f<\/strong> sa\u011flad\u0131.<\/li>\n\n\n\n<li>Out of Phone kampanyas\u0131 <strong>856 bin ger\u00e7ek d\u00fcnya g\u00f6sterimine<\/strong> ula\u015ft\u0131.<\/li>\n\n\n\n<li>Kampanya, hedeflenen g\u00f6sterim say\u0131s\u0131n\u0131 <strong>214 binden fazla<\/strong> a\u015ft\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Marka ara\u015ft\u0131rmalar\u0131nda ise reklam hat\u0131rlan\u0131rl\u0131\u011f\u0131nda y\u00fczde 23, marka imaj\u0131nda 28 puan, kul\u00fcb\u00fc izleme ilgisinde 37 puan ve Inter\u2019in \u201cTikTok\u2019un dilini konu\u015ftu\u011fu\u201d alg\u0131s\u0131nda 31 puanl\u0131k art\u0131\u015f kaydedildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inter Marka ve Pazarlama Direkt\u00f6r\u00fc Luca Adornato, kampanyan\u0131n kul\u00fcb\u00fcn taraftarlarla ileti\u015fim kurma yakla\u015f\u0131m\u0131n\u0131n bir par\u00e7as\u0131 oldu\u011funu belirterek, TikTok Out of Phone aktivasyonunun Inter\u2019in taraftarlarla yeni ba\u011flant\u0131 kurma y\u00f6ntemleri geli\u015ftirme hedefini ortaya koydu\u011funu s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inter b\u00f6ylece Milano\u2019daki fiziksel \u015fampiyonluk kutlamalar\u0131n\u0131, TikTok\u2019taki k\u00fcresel dijital toplulu\u011fuyla birle\u015ftirerek spor kul\u00fcplerinin taraftar etkile\u015fiminde sosyal medya ile a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131n\u0131 ayn\u0131 kampanya \u00e7at\u0131s\u0131 alt\u0131nda bulu\u015fturan yeni bir model ortaya koydu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FC Internazionale Milano, 21.<\/p>\n","protected":false},"author":1,"featured_media":3433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[542],"class_list":["post-3432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-inter"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/ab5830_00b2b68487dc43a6b114e3e9109d02c0mv2.avif",932,524,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/ab5830_00b2b68487dc43a6b114e3e9109d02c0mv2-150x150.avif",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/ab5830_00b2b68487dc43a6b114e3e9109d02c0mv2-300x169.avif",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/ab5830_00b2b68487dc43a6b114e3e9109d02c0mv2-768x432.avif",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/ab5830_00b2b68487dc43a6b114e3e9109d02c0mv2.avif",932,524,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/ab5830_00b2b68487dc43a6b114e3e9109d02c0mv2.avif",932,524,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/ab5830_00b2b68487dc43a6b114e3e9109d02c0mv2.avif",932,524,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"FC Internazionale Milano, 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