{"id":3439,"date":"2026-07-23T13:05:19","date_gmt":"2026-07-23T10:05:19","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3439"},"modified":"2026-07-23T13:05:20","modified_gmt":"2026-07-23T10:05:20","slug":"ea-sportsun-come-to-besiktas-hamlesi-neden-bir-pazarlamadan-fazlasi","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/ea-sportsun-come-to-besiktas-hamlesi-neden-bir-pazarlamadan-fazlasi\/","title":{"rendered":"EA Sports&#8217;un Come to Be\u015fikta\u015f hamlesi neden bir pazarlamadan fazlas\u0131?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">EA SPORTS, merakla beklenen FC 27&#8217;nin standart s\u00fcr\u00fcm kapak g\u00f6rselini tan\u0131tt\u0131. Yeni oyunun duyurusunda en \u00e7ok konu\u015fulan ayr\u0131nt\u0131lardan biri ise Be\u015fikta\u015f detay\u0131 oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FC 27&#8217;nin kapak tasar\u0131m\u0131nda, sosyal medyada\u00a0d\u00fcnya\u00a0\u00e7ap\u0131nda bilinirlik kazanan &#8220;Come to Be\u015fikta\u015f&#8221; slogan\u0131na yer verilmesi b\u00fcy\u00fck ilgi g\u00f6rd\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Futbolseverlerin ilgisi sonras\u0131 bu detay k\u0131sa s\u00fcrede sosyal medyada da\u00a0g\u00fcndem\u00a0oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peki herkesin merakla bekledi\u011fi tan\u0131t\u0131mda Be\u015fikta\u015f neden bu kadar b\u00fcy\u00fck g\u00f6r\u00fcnd\u00fc. Fenerbah\u00e7e ve Galatasaray&#8217;\u0131n da formalar\u0131 tan\u0131t\u0131m kapa\u011f\u0131nda yer al\u0131rken, Come to Be\u015fikta\u015f&#8217;\u0131n ard\u0131nda ise \u00f6nemli detaylar\u0131n yer ald\u0131\u011f\u0131 \u00f6\u011frenildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sat\u0131ld\u0131ktan sonra T\u00fcrk oyuncular i\u00e7in \u00f6zellikler getirildi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Electronic Arts; EA FC (eski ad\u0131yla FIFA), The Sims ve Mass Effect gibi milyonlarca satan oyunlar\u0131yla tan\u0131n\u0131yor ve 2025 y\u0131l\u0131nda 55 milyar dolarl\u0131k anla\u015fmayla Suudi Arabistan&#8217;\u0131n Kamu Yat\u0131r\u0131m Fonu (PIF), Silver Lake ve Jared Kushner&#8217;\u0131n Affinity Partners \u015firketinin de oldu\u011fu konsorsiyuma sat\u0131ld\u0131. Bu sat\u0131\u015f\u0131n ard\u0131ndan T\u00fcrk\u00e7e spiker, T\u00fcrk statlar\u0131 ve T\u00fcrk\u00e7e instagram hesap\u0131 olmak \u00fczere T\u00fcrk oyunculara \u00f6zel bir odaklan\u0131lma yap\u0131ld\u0131. Bu hamle globalde de dikkat \u00e7ekerken, Come to Be\u015fikta\u015f&#8217;\u0131n belirginli\u011finin temel sebebinde bu odaklan\u0131lma yer al\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Slogan globalde ses getirdi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir di\u011fer sebep ise Come to Be\u015fikta\u015f slogan\u0131n\u0131n lokal bilinirli\u011fi a\u015fmas\u0131. Slogan duyuldu\u011fu anda futbol fanati\u011fi milyonlar direkt haf\u0131zas\u0131n\u0131 yeniliyor ve bu da pazarlama olarak \u015firketin k\u0131sa s\u00fcrede T\u00fcrk kullan\u0131c\u0131lar\u0131n sosyal medyadaki g\u00fcc\u00fc ile beraber kapa\u011f\u0131n\u0131 \u00e7ok daha geni\u015f kitlelere ula\u015fmas\u0131n\u0131 sa\u011flad\u0131. \u00d6zellikle X&#8217;teki yeni \u00e7eviri \u00f6zelli\u011fi beraber T\u00fcrk kullan\u0131c\u0131lar\u0131n g\u00f6nderileri d\u00fcnyan\u0131n d\u00f6rt bir noktas\u0131na kapa\u011f\u0131n daha fazla ula\u015fmas\u0131n\u0131 sa\u011flad\u0131. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u015eirketin, Be\u015fikta\u015f ile iyi ili\u015fkileri bulunuyor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir di\u011fer \u00f6nemli gerek\u00e7e ise Be\u015fikta\u015f&#8217;\u0131n \u015firket ile iyi ili\u015fkilerinin olmas\u0131. Kar\u015f\u0131l\u0131kl\u0131 fayda sa\u011flayaca\u011f\u0131na inan\u0131lan i\u015f birliklerinde s\u00fcrecin kar\u015f\u0131l\u0131kl\u0131 \u015fekilde sonuca ula\u015fmas\u0131 i\u00e7in istekli olunmas\u0131, \u015firkette de oluml\u0131 bir etkiyi sa\u011flad\u0131. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Payla\u015f\u0131m\u0131n T\u00fcrk\u00e7e hesaptan yap\u0131lmas\u0131n\u0131n ard\u0131ndan Be\u015fikta\u015f etkile\u015fim verirken, \u015firket de kartal emojisiyle yan\u0131tlad\u0131.<strong><br><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EA SPORTS, merakla beklenen FC 27&#8217;nin standart s\u00fcr\u00fcm kapak g\u00f6rselini tan\u0131tt\u0131.<\/p>\n","protected":false},"author":1,"featured_media":3440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[30,544],"class_list":["post-3439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-besiktas","tag-come-to-besiktas"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-23-130619.png",1258,742,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-23-130619-150x150.png",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-23-130619-300x177.png",300,177,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-23-130619-768x453.png",768,453,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-23-130619-1024x604.png",1024,604,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-23-130619.png",1258,742,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Ekran-goruntusu-2026-07-23-130619.png",1258,742,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"EA SPORTS, merakla beklenen FC 27'nin standart s\u00fcr\u00fcm kapak g\u00f6rselini tan\u0131tt\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3439"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3439\/revisions"}],"predecessor-version":[{"id":3441,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3439\/revisions\/3441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3440"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}