Tadej Poga\u010dar\u2019\u0131n be\u015finci Tour de France zaferi, organizasyonun arkas\u0131ndaki \u015firket i\u00e7in de b\u00fcy\u00fck bir ticari ba\u015far\u0131n\u0131n \u00fczerine geldi. Fransa Bisiklet Turu\u2019nun organizat\u00f6r\u00fc Amaury Sport Organisation (ASO), 2024 mali y\u0131l\u0131nda 374,93 milyon euro gelir elde etti.<\/p>\n\n\n\n
Bu rakam, \u015firketin bir \u00f6nceki y\u0131la g\u00f6re gelirlerini y\u00fczde 17 art\u0131rd\u0131\u011f\u0131 anlam\u0131na geliyor.<\/p>\n\n\n\n
Palco23\u2019\u00fcn eri\u015fti\u011fi ASO\u2019nun mali tablolar\u0131na g\u00f6re \u015firket, 31 Aral\u0131k 2024\u2019te sona eren mali y\u0131l\u0131 374,93 milyon euro gelirle kapatt\u0131.<\/p>\n\n\n\n
Gelirin y\u00fczde 47\u2019si, yakla\u015f\u0131k 177,1 milyon euro ile Fransa\u2019dan elde edildi. \u015eirketin yurt d\u0131\u015f\u0131 faaliyetlerinden elde etti\u011fi gelir ise 197,7 milyon euroya ula\u015ft\u0131. Bu rakam toplam gelirin y\u00fczde 53\u2019\u00fcn\u00fc olu\u015fturdu.<\/p>\n\n\n\n
ASO\u2019nun gelir modelinde merchandising\u2019in pay\u0131 ise olduk\u00e7a s\u0131n\u0131rl\u0131 kald\u0131. \u015eirket, \u00fcr\u00fcn sat\u0131\u015flar\u0131ndan yaln\u0131zca 3,2 milyon euro gelir elde etti.<\/p>\n\n\n\n
As\u0131l b\u00fcy\u00fck kaynak ise yay\u0131n ve prod\u00fcksiyon haklar\u0131ndan geldi.<\/p>\n\n\n\n
\u015eirketin finansal tablolar\u0131nda \u201cproduction rights\u201d olarak s\u0131n\u0131fland\u0131r\u0131lan gelir kalemi 315,9 milyon euroya ula\u015ft\u0131. Bu rakam, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 12\u2019lik art\u0131\u015f anlam\u0131na geliyor.<\/p>\n\n\n\n
ASO, gelirlerdeki y\u00fckseli\u015fin temel nedenleri aras\u0131nda baz\u0131 \u00f6nemli s\u00f6zle\u015fmelerin geni\u015fletilmesini g\u00f6sterdi. NBC, EBU ve LCL ile yap\u0131lan anla\u015fmalar bu b\u00fcy\u00fcmede etkili oldu.<\/p>\n\n\n\n
Paris 2024 Olimpiyatlar\u0131\u2019n\u0131n organizasyonunda ASO\u2019ya verilen g\u00f6rev de \u015firketin gelirlerine katk\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n
Di\u011fer gelir kalemleriyle birlikte ASO\u2019nun toplam operasyonel gelirleri 377,9 milyon euroya ula\u015ft\u0131. Bir \u00f6nceki y\u0131l bu rakam 322,3 milyon euro seviyesindeydi.<\/p>\n\n\n\n
ASO\u2019nun giderleri aras\u0131nda yakla\u015f\u0131k 201 milyon euroluk di\u011fer sat\u0131n alma ve d\u0131\u015f hizmet maliyetleri \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n
Personel giderleri ise 16,3 milyon euro olarak ger\u00e7ekle\u015fti. Bu kalem bir \u00f6nceki y\u0131la g\u00f6re yakla\u015f\u0131k y\u00fczde 6 artt\u0131. Sosyal g\u00fcvenlik ve di\u011fer sosyal y\u00fck\u00fcml\u00fcl\u00fckler i\u00e7in 8,5 milyon euro harcand\u0131.<\/p>\n\n\n\n
T\u00fcm giderlerin ard\u0131ndan \u015firket, 135,9 milyon euroluk faaliyet k\u00e2r\u0131 elde etti. Bu rakam, \u00f6nceki y\u0131la g\u00f6re y\u00fczde 23’l\u00fck art\u0131\u015f anlam\u0131na geliyor.<\/p>\n\n\n\n
23,5 milyon euroluk finansal sonu\u00e7 da eklendi\u011finde ASO, 2024 mali y\u0131l\u0131n\u0131 131 milyon euro net k\u00e2rla<\/strong> kapatt\u0131. \u015eirketin 2023 y\u0131l\u0131ndaki net k\u00e2r\u0131 114 milyon euro olmu\u015ftu.<\/p>\n\n\n\n ASO, \u00c9ditions Philippe Amaury medya grubunun bir par\u00e7as\u0131. Grup, Fransa\u2019n\u0131n \u00f6nde gelen spor gazetelerinden L\u2019\u00c9quipe\u2019in de sahibi.<\/p>\n\n\n\n \u015eirketin bilan\u00e7osunda toplam varl\u0131klar 575,6 milyon euroya ula\u015f\u0131rken, \u00f6zkaynaklar yakla\u015f\u0131k 420 milyon euro seviyesinde bulunuyor. Ge\u00e7mi\u015f y\u0131llardan gelen 213,4 milyon euroluk pozitif sonu\u00e7lar da \u015firketin g\u00fc\u00e7l\u00fc finansal yap\u0131s\u0131na katk\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n Tadej Poga\u010dar\u2019\u0131n be\u015finci Tour de France zaferi, organizasyonun sportif hik\u00e2yesini g\u00fc\u00e7lendirirken, ASO\u2019nun mali sonu\u00e7lar\u0131 da yar\u0131\u015f\u0131n yaln\u0131zca bir bisiklet organizasyonu olmad\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\n\n\n\n Tour de France, milyonlarca izleyiciye ula\u015fan bir spor etkinli\u011finin \u00f6tesinde; yay\u0131n haklar\u0131, uluslararas\u0131 organizasyonlar ve k\u00fcresel ticari anla\u015fmalarla 375 milyon euroluk bir spor ekonomisi yarat\u0131yor.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Tadej Poga\u010dar\u2019\u0131n be\u015finci Tour de France zaferi, organizasyonun arkas\u0131ndaki \u015firket i\u00e7in de b\u00fcy\u00fck bir ticari ba\u015far\u0131n\u0131n \u00fczerine geldi.<\/p>\n","protected":false},"author":1,"featured_media":3537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[561,192],"class_list":["post-3536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-tadej-pogacar","tag-tour-de-france"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/indir-5.jpg",1200,800,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/indir-5-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/indir-5-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/indir-5-768x512.jpg",768,512,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/indir-5-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/indir-5.jpg",1200,800,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/indir-5.jpg",1200,800,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Tadej Poga\u010dar\u2019\u0131n be\u015finci Tour de France zaferi, organizasyonun arkas\u0131ndaki \u015firket i\u00e7in de b\u00fcy\u00fck bir ticari ba\u015far\u0131n\u0131n \u00fczerine geldi.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3536"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3536\/revisions"}],"predecessor-version":[{"id":3538,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3536\/revisions\/3538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3537"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Tour de France\u2019\u0131n arkas\u0131ndaki medya imparatorlu\u011fu<\/h3>\n\n\n\n