FIFA, D\u00fcnya Kupas\u0131’n\u0131n ticari potansiyelini daha da b\u00fcy\u00fctmek amac\u0131yla yeni bir ticari \u015firket kurmay\u0131 planlad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Kurulmas\u0131 hedeflenen yeni yap\u0131 sayesinde organizasyonun her D\u00fcnya Kupas\u0131 d\u00f6ng\u00fcs\u00fcnde milyarlarca dolarl\u0131k ek gelir elde etmesi ama\u00e7lan\u0131yor.<\/p>\n\n\n\n
Bug\u00fcne kadar k\u00e2r amac\u0131 g\u00fctmeyen bir kurulu\u015f stat\u00fcs\u00fcnde faaliyet g\u00f6steren FIFA, buna ra\u011fmen D\u00fcnya Kupas\u0131 organizasyonundan milyarlarca dolarl\u0131k gelir elde ediyor. Yeni ticari yap\u0131lanma ise yay\u0131n haklar\u0131, sponsorluklar, lisanslama ve di\u011fer ticari faaliyetlerin daha profesyonel ve yat\u0131r\u0131m odakl\u0131 bir modelle y\u00f6netilmesini hedefliyor.<\/p>\n\n\n\n
Plan\u0131n toplam de\u011ferinin yakla\u015f\u0131k 20 milyar dolar<\/strong> seviyesinde olabilece\u011fi belirtilirken, FIFA’n\u0131n bu giri\u015fimle D\u00fcnya Kupas\u0131’n\u0131n ticari de\u011ferini daha da art\u0131rmay\u0131 ama\u00e7lad\u0131\u011f\u0131 ifade ediliyor.<\/p>\n\n\n\n Ancak giri\u015fim, Avrupa futbolunun \u00e7at\u0131 kurulu\u015fu UEFA’dan ele\u015ftiri ald\u0131. UEFA yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “Futbolun ruhu ve y\u00f6netimi al\u0131n\u0131p sat\u0131lacak varl\u0131klar de\u011fildir.”<\/strong> ifadelerini kullanarak FIFA’n\u0131n ticari yap\u0131lanma plan\u0131na tepki g\u00f6sterdi.<\/p>\n\n\n\n FIFA’n\u0131n yeni ticari \u015firketine ili\u015fkin detaylar\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemde netle\u015fmesi beklenirken, giri\u015fim futbolun y\u00f6netimi ile ticari \u00e7\u0131karlar aras\u0131ndaki denge konusunda yeni tart\u0131\u015fmalar\u0131 da beraberinde getirebilir.<\/p>\n","protected":false},"excerpt":{"rendered":" FIFA, D\u00fcnya Kupas\u0131’n\u0131n ticari potansiyelini daha da b\u00fcy\u00fctmek amac\u0131yla yeni bir ticari \u015firket kurmay\u0131 planlad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":2534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[58,573],"class_list":["post-3600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-dunya-kupasi","tag-fifa-3"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1.jpg",1024,683,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1-768x512.jpg",768,512,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1.jpg",1024,683,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1.jpg",1024,683,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/CP176450218-scaled-1024x683-1.jpg",1024,683,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"FIFA, D\u00fcnya Kupas\u0131'n\u0131n ticari potansiyelini daha da b\u00fcy\u00fctmek amac\u0131yla yeni bir ticari \u015firket kurmay\u0131 planlad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3600"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3600\/revisions"}],"predecessor-version":[{"id":3601,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3600\/revisions\/3601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2534"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}