{"id":3605,"date":"2026-07-28T20:26:09","date_gmt":"2026-07-28T17:26:09","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3605"},"modified":"2026-07-28T20:26:10","modified_gmt":"2026-07-28T17:26:10","slug":"real-madrid-12-milyar-euro-gelir-barajini-asti-ust-uste-26-kez-kar-acikladi","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/real-madrid-12-milyar-euro-gelir-barajini-asti-ust-uste-26-kez-kar-acikladi\/","title":{"rendered":"Real Madrid, 1,2 milyar euro gelir baraj\u0131n\u0131 a\u015ft\u0131; \u00fcst \u00fcste 26. kez k\u00e2r a\u00e7\u0131klad\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Real Madrid<\/strong>, 2025\/26 sezonunu <strong>1,221 milyar euro<\/strong> konsolide faaliyet geliriyle tamamlayarak futbol tarihinde bir kul\u00fcb\u00fcn ula\u015ft\u0131\u011f\u0131 en y\u00fcksek gelir seviyesini bir kez daha geli\u015ftirdi. Kul\u00fcp, ayn\u0131 zamanda <strong>26,3 milyon euro net k\u00e2r<\/strong> elde ederek 2000 y\u0131l\u0131ndan bu yana \u00fcst \u00fcste <strong>26. mali y\u0131l\u0131n\u0131<\/strong> da k\u00e2rla kapatt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oyuncu sat\u0131\u015flar\u0131 hari\u00e7 faaliyet gelirleri, bir \u00f6nceki sezonun <strong>1,184 milyar euro<\/strong> seviyesine g\u00f6re <strong>%3,1 art\u0131\u015f<\/strong> g\u00f6sterdi. Gelirler, b\u00fct\u00e7ede \u00f6ng\u00f6r\u00fclen <strong>1,248 milyar euro<\/strong> hedefinin biraz alt\u0131nda kalsa da kul\u00fcp beklenenden daha y\u00fcksek bir k\u00e2rl\u0131l\u0131k yakalad\u0131. Net k\u00e2r, b\u00fct\u00e7ede \u00f6ng\u00f6r\u00fclen <strong>10,1 milyon euroyu<\/strong> \u00f6nemli \u00f6l\u00e7\u00fcde a\u015farken, ge\u00e7en sezonki <strong>24,3 milyon euroya<\/strong> g\u00f6re de <strong>%8 y\u00fckseldi<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bernabeu gelirleri y\u00fckseli\u015fini s\u00fcrd\u00fcr\u00fcyor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kul\u00fcb\u00fcn en \u00f6nemli gelir kaynaklar\u0131ndan biri yenilenen <strong>Santiago Bernabeu<\/strong> oldu. Stadyum, ma\u00e7 g\u00fcn\u00fc ve ba\u011flant\u0131l\u0131 faaliyetlerden <strong>363 milyon euro<\/strong> gelir elde ederek y\u0131ll\u0131k bazda <strong>%11 b\u00fcy\u00fcme<\/strong> kaydetti. Bu rakam, stad\u0131n yenileme \u00e7al\u0131\u015fmalar\u0131 \u00f6ncesindeki son sezon olan 2018\/19&#8217;da elde edilen <strong>175 milyon euronun iki kat\u0131ndan fazla<\/strong> oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buna kar\u015f\u0131n kul\u00fcb\u00fcn bu alandaki hedefi <strong>402,5 milyon euro<\/strong> seviyesindeydi. Yakla\u015f\u0131k <strong>40 milyon euroluk<\/strong> sapma ise televizyon yay\u0131nlar\u0131 ve turnuva gelirlerindeki art\u0131\u015f sayesinde k\u0131smen telafi edildi. Bu kalemde gelirler <strong>319 milyon euroya<\/strong> ula\u015ft\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pazarlama en b\u00fcy\u00fck gelir kalemi oldu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Real Madrid&#8217;in ticari faaliyetleri b\u00fcy\u00fcmeye devam etti. Pazarlama gelirleri <strong>539 milyon euroya<\/strong> ula\u015farak y\u0131ll\u0131k bazda <strong>%6 art\u0131\u015f<\/strong> g\u00f6sterdi ve kul\u00fcb\u00fcn en b\u00fcy\u00fck gelir kayna\u011f\u0131 olmay\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu b\u00fcy\u00fcmede <strong>Adidas<\/strong> ve <strong>Emirates<\/strong> ile yap\u0131lan s\u00f6zle\u015fme yenilemeleri ile yeni ticari ortakl\u0131klar etkili olurken, lisansl\u0131 \u00fcr\u00fcn sat\u0131\u015flar\u0131 ise \u00f6nceki sezondaki sportif ba\u015far\u0131lar\u0131n yaratt\u0131\u011f\u0131 y\u00fcksek talebin ard\u0131ndan hafif geriledi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Operasyonel k\u00e2rl\u0131l\u0131kta tarihi seviye<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oyuncu sat\u0131\u015flar\u0131 hari\u00e7 <strong>FAV\u00d6K (EBITDA)<\/strong> <strong>242,9 milyon euroya<\/strong> \u00e7\u0131karak y\u0131ll\u0131k bazda <strong>%17 artt\u0131<\/strong> ve b\u00fct\u00e7e hedefini <strong>20 milyon euronun<\/strong> \u00fczerinde ge\u00e7ti. Oyuncu transferlerinden elde edilen <strong>44,5 milyon euroluk<\/strong> gelir de eklendi\u011finde toplam FAV\u00d6K <strong>287,4 milyon euro<\/strong> ile kul\u00fcp tarihinin en y\u00fcksek seviyesine ula\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u0131m kadrolar\u0131na yap\u0131lan yat\u0131r\u0131mlara ra\u011fmen maa\u015flar ve amortisman dahil toplam sporcu maliyeti <strong>618 milyon euroya<\/strong> y\u00fckseldi. Buna ra\u011fmen personel giderlerinin gelirlere oran\u0131 <strong>%46<\/strong> seviyesinde kalarak kul\u00fcb\u00fcn y\u00f6netim hedefi olan <strong>%50&#8217;nin alt\u0131nda<\/strong> ger\u00e7ekle\u015fti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bernabeu yat\u0131r\u0131m\u0131 1,4 milyar euroyu ge\u00e7ti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Real Madrid, 2025\/26 sezonunda futbolcu transferlerine <strong>161 milyon euro<\/strong>, tesisler, teknoloji ve di\u011fer yat\u0131r\u0131mlara ise toplam <strong>192 milyon euro<\/strong> harcad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6te yandan Santiago Bernabeu&#8217;nun yenilenmesi i\u00e7in yap\u0131lan toplam yat\u0131r\u0131m <strong>1,407 milyar euroya<\/strong> ula\u015ft\u0131. Stadyum projesine ili\u015fkin finansman borcu ise <strong>1,108 milyar euroya<\/strong> gerilerken, kul\u00fcp kredi geri \u00f6demelerine ba\u015flam\u0131\u015f durumda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stadyum finansman\u0131 hari\u00e7 tutuldu\u011funda kul\u00fcb\u00fcn net borcu <strong>11,7 milyon eurodan 8,7 milyon euroya<\/strong> d\u00fc\u015ft\u00fc. \u00d6z kaynaklar <strong>624,4 milyon euroya<\/strong> y\u00fckselirken, kullan\u0131labilir <strong>475 milyon euroluk<\/strong> kredi limiti de kul\u00fcb\u00fcn g\u00fc\u00e7l\u00fc finansal yap\u0131s\u0131n\u0131 desteklemeye devam ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu sonu\u00e7larla birlikte Real Madrid, hem futbol tarihinde <strong>1,2 milyar euro gelir baraj\u0131n\u0131 a\u015fan ilk kul\u00fcp<\/strong> olma unvan\u0131n\u0131 peki\u015ftirdi hem de <strong>2000 y\u0131l\u0131ndan bu yana aral\u0131ks\u0131z 26. kez mali y\u0131l\u0131n\u0131 k\u00e2rla kapatarak<\/strong> Avrupa futbolundaki finansal istikrar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real Madrid, 2025\/26 sezonunu 1,221 milyar euro konsolide faaliyet geliriyle tamamlayarak futbol tarihinde bir kul\u00fcb\u00fcn ula\u015ft\u0131\u011f\u0131 en y\u00fcksek gelir seviyesini bir kez daha geli\u015ftirdi.<\/p>\n","protected":false},"author":1,"featured_media":3606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[190],"class_list":["post-3605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-real-madrid"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/690216b0195464a9be616f06.webp",750,422,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/690216b0195464a9be616f06-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/690216b0195464a9be616f06-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/690216b0195464a9be616f06.webp",750,422,false],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/690216b0195464a9be616f06.webp",750,422,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/690216b0195464a9be616f06.webp",750,422,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/690216b0195464a9be616f06.webp",750,422,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Real Madrid, 2025\/26 sezonunu 1,221 milyar euro konsolide faaliyet geliriyle tamamlayarak futbol tarihinde bir kul\u00fcb\u00fcn ula\u015ft\u0131\u011f\u0131 en y\u00fcksek gelir seviyesini bir kez daha geli\u015ftirdi.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3605"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3605\/revisions"}],"predecessor-version":[{"id":3607,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3605\/revisions\/3607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3606"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}