{"id":3631,"date":"2026-07-30T08:45:25","date_gmt":"2026-07-30T05:45:25","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3631"},"modified":"2026-07-30T08:45:52","modified_gmt":"2026-07-30T05:45:52","slug":"fifanin-42-milyar-dolarlik-dunya-kupasi-plani-kim-yatirim-yapacak-para-kime-gidecek-ve-bunu-kim-durdurabilir","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/fifanin-42-milyar-dolarlik-dunya-kupasi-plani-kim-yatirim-yapacak-para-kime-gidecek-ve-bunu-kim-durdurabilir\/","title":{"rendered":"FIFA&#8217;n\u0131n 4,2 milyar dolarl\u0131k D\u00fcnya Kupas\u0131 plan\u0131: Kim yat\u0131r\u0131m yapacak, para kime gidecek ve bunu kim durdurabilir?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gianni Infantino yine g\u00fcndemin merkezinde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sosyal medyada olduk\u00e7a aktif olan ancak medyadan ho\u015flanmayan FIFA Ba\u015fkan\u0131, Katar&#8217;\u0131n sa\u011flad\u0131\u011f\u0131 \u00f6zel u\u00e7akla d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131n\u0131 dola\u015f\u0131yor. B\u00fcy\u00fck bir organizasyonu, say\u0131s\u0131z komiteyi ve kapsaml\u0131 bir y\u00f6netmelik kitab\u0131n\u0131 y\u00f6netiyor olsa da, kritik kararlar\u0131 dar bir ekiple al\u0131yor ve \u00e7o\u011fu zaman bunlar\u0131 kimseyle payla\u015fm\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6steri\u015fli etkinlikleri seviyor. Kushner ailesiyle daha fazla i\u015f yapmak istiyor. Maa\u015f\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stratejisi ise hep ayn\u0131: Daha fazlas\u0131n\u0131 istemek, bask\u0131y\u0131 art\u0131rmak ve geri ad\u0131m atmamak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kimileri onu futbolun gelece\u011fini in\u015fa eden bir lider olarak g\u00f6r\u00fcyor, kimileri ise tam tersini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve \u015fimdi yeni tart\u0131\u015fma \u015fu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Infantino, FIFA&#8217;n\u0131n ticari haklar\u0131n\u0131 y\u00f6netecek yeni bir \u015firket kurarak bunun y\u00fczde 20&#8217;sini \u00f6zel yat\u0131r\u0131mc\u0131lara satmak istiyor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kar\u015f\u0131l\u0131\u011f\u0131nda ise FIFA&#8217;ya ba\u011fl\u0131 211 \u00fcye federasyona b\u00fcy\u00fck bir vaat sunuyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan kabul edilirse \u00f6n\u00fcm\u00fczdeki d\u00f6rt y\u0131lda <strong>40 milyon dolar<\/strong><\/li>\n\n\n\n<li>Kabul edilmezse yaln\u0131zca <strong>10 milyon dolar<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Federasyonlar\u0131n karar vermesi i\u00e7in son tarih ise <strong>19 Eyl\u00fcl.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Yeni \u015firket nas\u0131l i\u015fleyecek?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Infantino&#8217;nun plan\u0131na g\u00f6re kurulacak \u015firketin ad\u0131 <strong>FIFA Forward Enterprise (FFE)<\/strong> olacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu \u015firket;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00fcnya Kupas\u0131 yay\u0131n haklar\u0131n\u0131,<\/li>\n\n\n\n<li>Sponsorluk anla\u015fmalar\u0131n\u0131,<\/li>\n\n\n\n<li>Bilet sat\u0131\u015flar\u0131n\u0131,<\/li>\n\n\n\n<li>Kul\u00fcpler D\u00fcnya Kupas\u0131 ve Kad\u0131nlar D\u00fcnya Kupas\u0131 gibi FIFA organizasyonlar\u0131n\u0131n ticari gelirlerini y\u00f6netecek.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA ise yaln\u0131zca futbolun y\u00f6netimi, kurallar ve disiplin s\u00fcre\u00e7leriyle ilgilenen \u00e7at\u0131 kurum olarak kalacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FFE&#8217;nin y\u00fczde 80&#8217;i FIFA&#8217;n\u0131n olacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u00fczde 20&#8217;lik hisse ise \u00f6zel yat\u0131r\u0131mc\u0131lara sat\u0131lacak.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Yat\u0131r\u0131mc\u0131 kim olacak?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Teklifin merkezindeki yat\u0131r\u0131m grubu <strong>Thrive Eternal<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirket, Thrive Capital&#8217;\u0131n kurucusu <strong>Joshua Kushner<\/strong> taraf\u0131ndan kuruldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joshua Kushner;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jared Kushner&#8217;\u0131n karde\u015fi,<\/li>\n\n\n\n<li>Donald Trump&#8217;\u0131n damad\u0131 Jared Kushner&#8217;\u0131n aile \u00fcyesi,<\/li>\n\n\n\n<li>teknoloji yat\u0131r\u0131mlar\u0131yla tan\u0131nan milyarder yat\u0131r\u0131mc\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thrive daha \u00f6nce;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>OpenAI<\/li>\n\n\n\n<li>Spotify<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">gibi \u015firketlere yat\u0131r\u0131m yapt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu y\u0131l ayr\u0131ca MLB ekibi <strong>San Francisco Giants<\/strong>&#8216;\u0131n da az\u0131nl\u0131k hisselerini sat\u0131n almak i\u00e7in anla\u015fma yapt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA&#8217;n\u0131n dan\u0131\u015fmanlar\u0131 ise;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>JP Morgan<\/li>\n\n\n\n<li>OpenEconomics<\/li>\n\n\n\n<li>Liberty Media&#8217;n\u0131n eski CEO&#8217;su Greg Maffei<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">oldu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FIFA neden 4,2 milyar dolar toplamak istiyor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plan olduk\u00e7a basit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FFE&#8217;nin y\u00fczde 20&#8217;si yakla\u015f\u0131k <strong>4,2 milyar dolara<\/strong> sat\u0131lacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu para do\u011frudan FIFA \u00fcyesi federasyonlara da\u011f\u0131t\u0131lacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni olu\u015fturulacak <strong>FIFA Fast Forward Programme<\/strong> kapsam\u0131nda;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20 milyon dolar tek seferlik \u00f6deme,<\/li>\n\n\n\n<li>buna ek olarak 20 milyon dolarl\u0131k art\u0131r\u0131lm\u0131\u015f FIFA Forward hibesi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">verilecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toplam destek b\u00f6ylece <strong>40 milyon dolara<\/strong> ula\u015facak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plan reddedilirse federasyonlar yaln\u0131zca mevcut sistem kapsam\u0131nda <strong>10 milyon dolar<\/strong> alabilecek.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Peki yat\u0131r\u0131mc\u0131lar neden bunu istesin?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7\u00fcnk\u00fc FIFA tarihin en k\u00e2rl\u0131 d\u00f6nemini ya\u015f\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2026 D\u00fcnya Kupas\u0131&#8217;n\u0131n da yer ald\u0131\u011f\u0131 son d\u00f6rt y\u0131ll\u0131k d\u00f6nemde FIFA yakla\u015f\u0131k <strong>15 milyar dolar gelir<\/strong> elde etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FFE bug\u00fcn kurulmu\u015f olsayd\u0131 yat\u0131r\u0131mc\u0131lar bunun y\u00fczde 20&#8217;sinden yakla\u015f\u0131k <strong>3 milyar dolarl\u0131k gelir<\/strong> elde edecekti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcstelik bu gelir yaln\u0131zca tek bir D\u00fcnya Kupas\u0131 d\u00f6ng\u00fcs\u00fc i\u00e7in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zel sermaye fonlar\u0131n\u0131n spor yat\u0131r\u0131mlar\u0131na olan ilgisi d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CVC Capital Partners<\/li>\n\n\n\n<li>Ares<\/li>\n\n\n\n<li>Blackstone<\/li>\n\n\n\n<li>Apollo<\/li>\n\n\n\n<li>KKR<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">gibi dev fonlar\u0131n da s\u00fcrece ilgi g\u00f6stermesi bekleniyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haberde ayr\u0131ca K\u00f6rfez \u00fclkelerinin egemen varl\u0131k fonlar\u0131n\u0131n da potansiyel yat\u0131r\u0131mc\u0131 olabilece\u011fi belirtiliyor.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FIFA neden \u015fimdi buna ihtiya\u00e7 duyuyor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015fte ele\u015ftirilerin ba\u015flad\u0131\u011f\u0131 nokta da buras\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA zaten;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>yakla\u015f\u0131k <strong>4 milyar dolar nakit rezervine<\/strong> sahip,<\/li>\n\n\n\n<li>FIFA Forward \u00f6demelerini her d\u00f6nemde art\u0131r\u0131yor,<\/li>\n\n\n\n<li>gelirleri de s\u00fcrekli b\u00fcy\u00fcyor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dolay\u0131s\u0131yla bir\u00e7ok ki\u015fi \u015fu soruyu soruyor:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Madem bu kadar paran var, neden gelecekteki gelirlerinin y\u00fczde 20&#8217;sini sat\u0131yorsun?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA bu soruya net bir yan\u0131t vermiyor.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Infantino&#8217;nun as\u0131l amac\u0131 ne?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA resm\u00ee olarak bunu reddediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak futbol d\u00fcnyas\u0131nda konu\u015fulan iddialardan biri \u015fu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Infantino, 2031&#8217;de sona erecek ba\u015fkanl\u0131\u011f\u0131n\u0131n ard\u0131ndan FFE&#8217;nin ba\u015f\u0131na ge\u00e7ebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ABD spor ligelerindeki komisyonerler y\u0131lda yakla\u015f\u0131k <strong>60 milyon dolar<\/strong> kazan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu rakam, Infantino&#8217;nun FIFA&#8217;dan ald\u0131\u011f\u0131 maa\u015f\u0131n yakla\u015f\u0131k <strong>10 kat\u0131<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA ise b\u00f6yle bir g\u00f6revin veya maa\u015f plan\u0131n\u0131n bulunmad\u0131\u011f\u0131n\u0131 savunuyor.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Buna kim kar\u015f\u0131 \u00e7\u0131k\u0131yor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En sert tepki UEFA&#8217;dan geldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak yaln\u0131zca Avrupa de\u011fil;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CONCACAF<\/li>\n\n\n\n<li>Asya Futbol Konfederasyonu<\/li>\n\n\n\n<li>FIFPRO<\/li>\n\n\n\n<li>\u0130ngiltere Futbol Federasyonu<\/li>\n\n\n\n<li>Fransa Futbol Federasyonu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">da s\u00fcrecin \u015feffaf y\u00fcr\u00fct\u00fclmedi\u011fini s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En b\u00fcy\u00fck ele\u015ftiri ise \u015fu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu b\u00fcy\u00fckl\u00fckte bir proje haz\u0131rlan\u0131rken futbolun di\u011fer payda\u015flar\u0131na dan\u0131\u015f\u0131lmad\u0131.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Plan ger\u00e7ekten durdurulabilir mi?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Teorik olarak evet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak bunun i\u00e7in;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avrupa federasyonlar\u0131n\u0131n,<\/li>\n\n\n\n<li>kul\u00fcplerin,<\/li>\n\n\n\n<li>liglerin,<\/li>\n\n\n\n<li>oyuncu sendikalar\u0131n\u0131n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ayn\u0131 cephede bulu\u015fmas\u0131 gerekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sorun \u015fu ki FIFA&#8217;da oy \u00e7o\u011funlu\u011fu Avrupa&#8217;n\u0131n elinde de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afrika, Asya, Okyanusya ve bir\u00e7ok k\u00fc\u00e7\u00fck federasyon i\u00e7in 40 milyon dolarl\u0131k destek son derece cazip.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle Infantino&#8217;nun gerekli \u00e7o\u011funlu\u011fu sa\u011flamas\u0131 ihtimali olduk\u00e7a y\u00fcksek g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Futbolun gelece\u011fi a\u00e7\u0131s\u0131ndan ne ifade ediyor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ele\u015ftirmenlere g\u00f6re mesele yaln\u0131zca yeni bir yat\u0131r\u0131m anla\u015fmas\u0131 de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u0131l endi\u015fe;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00fcnya Kupas\u0131&#8217;n\u0131n giderek tamamen ticari bir \u00fcr\u00fcne d\u00f6n\u00fc\u015fmesi,<\/li>\n\n\n\n<li>daha fazla ma\u00e7,<\/li>\n\n\n\n<li>daha fazla reklam,<\/li>\n\n\n\n<li>daha fazla gelir u\u011fruna futbolun sportif de\u011ferinin ikinci plana itilmesi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Destekleyenler ise bunun tam tersini savunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onlara g\u00f6re bu gelirler sayesinde d\u00fcnyan\u0131n k\u00fc\u00e7\u00fck futbol \u00fclkeleri altyap\u0131 yat\u0131r\u0131mlar\u0131 yapabilecek ve futbol daha da b\u00fcy\u00fcyecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">19 Eyl\u00fcl&#8217;de federasyonlar\u0131n verece\u011fi karar yaln\u0131zca FIFA&#8217;n\u0131n finansman modelini de\u011fil, futbolun \u00f6n\u00fcm\u00fczdeki on y\u0131llardaki y\u00f6netim anlay\u0131\u015f\u0131n\u0131 da \u015fekillendirebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gianni Infantino yine g\u00fcndemin 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Infantino yine g\u00fcndemin 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