{"id":3644,"date":"2026-07-30T15:23:18","date_gmt":"2026-07-30T12:23:18","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3644"},"modified":"2026-07-30T15:23:19","modified_gmt":"2026-07-30T12:23:19","slug":"adidas-2026nin-ilk-yarisinda-karini-%21-artirdi","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/adidas-2026nin-ilk-yarisinda-karini-%21-artirdi\/","title":{"rendered":"Adidas, 2026&#8217;n\u0131n ilk yar\u0131s\u0131nda k\u00e2r\u0131n\u0131 %21 art\u0131rd\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Adidas<\/strong>, 2026 y\u0131l\u0131n\u0131n ilk alt\u0131 ay\u0131nda g\u00fc\u00e7l\u00fc sat\u0131\u015f performans\u0131 sayesinde net k\u00e2r\u0131n\u0131 <strong>%21 art\u0131rarak 968 milyon euroya<\/strong> \u00e7\u0131kard\u0131. Alman spor giyim devi, ayn\u0131 d\u00f6nemde gelirlerini de <strong>%9 art\u0131rarak 13,33 milyar euroya<\/strong> y\u00fckseltti ve y\u0131l sonu b\u00fcy\u00fcme beklentisini yukar\u0131 y\u00f6nl\u00fc revize etti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00fcnya Kupas\u0131 sat\u0131\u015flar\u0131 destekledi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketin ikinci \u00e7eyrek sat\u0131\u015flar\u0131 <strong>6,74 milyar euro<\/strong> ile piyasa beklentilerini a\u015farken, faaliyet k\u00e2r\u0131 <strong>574 milyon euro<\/strong> olarak ger\u00e7ekle\u015fti. Faaliyet k\u00e2r\u0131ndaki art\u0131\u015f\u0131n daha s\u0131n\u0131rl\u0131 kalmas\u0131nda ise ba\u015fta <strong>2026 FIFA D\u00fcnya Kupas\u0131<\/strong> olmak \u00fczere b\u00fcy\u00fck spor organizasyonlar\u0131na y\u00f6nelik pazarlama yat\u0131r\u0131mlar\u0131 etkili oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas CEO&#8217;su <strong>Bj\u00f8rn Gulden<\/strong>, sonu\u00e7lar\u0131 de\u011ferlendirirken g\u00fc\u00e7l\u00fc marka alg\u0131s\u0131 ve yeni koleksiyonlara olan talebin b\u00fcy\u00fcmeyi destekledi\u011fini belirtti. \u015eirket \u00f6zellikle <strong>retro koleksiyonlar\u0131<\/strong> ile <strong>futbol kategorisindeki \u00fcr\u00fcnlerin<\/strong> g\u00fc\u00e7l\u00fc performans sergiledi\u011fini vurgulad\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2026 beklentileri y\u00fckseltildi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk yar\u0131daki g\u00fc\u00e7l\u00fc sonu\u00e7lar\u0131n ard\u0131ndan Adidas, 2026 y\u0131l\u0131 sat\u0131\u015f beklentisini yukar\u0131 \u00e7ekti. \u015eirket art\u0131k sabit kur baz\u0131nda sat\u0131\u015flar\u0131n\u0131n <strong>%9 ile %10 aras\u0131nda b\u00fcy\u00fcmesini<\/strong> bekliyor. \u00d6nceki tahmin ise &#8220;y\u00fcksek tek haneli b\u00fcy\u00fcme&#8221; seviyesindeydi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buna kar\u015f\u0131n Adidas, <strong>yakla\u015f\u0131k 2,3 milyar euro faaliyet k\u00e2r\u0131<\/strong> hedefini de\u011fi\u015ftirmedi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Finans y\u00f6netiminde de\u011fi\u015fiklik<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirket ayr\u0131ca \u00fcst y\u00f6netimde de de\u011fi\u015fikli\u011fe gidece\u011fini a\u00e7\u0131klad\u0131. Mevcut Finans Direkt\u00f6r\u00fc (<strong>CFO<\/strong>) <strong>Harm Ohlmeyer<\/strong>, g\u00f6revinden ayr\u0131lacak. Yerine y\u0131l sonundan itibaren <strong>Birgit Kretschmer<\/strong> getirilecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2026 D\u00fcnya Kupas\u0131&#8217;n\u0131n yaratt\u0131\u011f\u0131 futbol talebi ve markan\u0131n g\u00fc\u00e7l\u00fc \u00fcr\u00fcn performans\u0131, Adidas&#8217;\u0131n hem sat\u0131\u015flar\u0131n\u0131 hem de k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131rken \u015firketin y\u0131l\u0131n geri kalan\u0131na ili\u015fkin beklentilerini de g\u00fc\u00e7lendirdi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas, 2026 y\u0131l\u0131n\u0131n ilk alt\u0131 ay\u0131nda g\u00fc\u00e7l\u00fc sat\u0131\u015f performans\u0131 sayesinde net k\u00e2r\u0131n\u0131 %21 art\u0131rarak 968 milyon euroya \u00e7\u0131kard\u0131.<\/p>\n","protected":false},"author":1,"featured_media":2454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[47],"class_list":["post-3644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-adidas"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/59594_adidasinpink_467241.jpg",780,504,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/59594_adidasinpink_467241-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/59594_adidasinpink_467241-300x194.jpg",300,194,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/59594_adidasinpink_467241-768x496.jpg",768,496,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/59594_adidasinpink_467241.jpg",780,504,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/59594_adidasinpink_467241.jpg",780,504,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/59594_adidasinpink_467241.jpg",780,504,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Adidas, 2026 y\u0131l\u0131n\u0131n ilk alt\u0131 ay\u0131nda g\u00fc\u00e7l\u00fc sat\u0131\u015f performans\u0131 sayesinde net k\u00e2r\u0131n\u0131 %21 art\u0131rarak 968 milyon euroya \u00e7\u0131kard\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3644"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3644\/revisions"}],"predecessor-version":[{"id":3645,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3644\/revisions\/3645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2454"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}