{"id":3771,"date":"2026-08-05T18:46:27","date_gmt":"2026-08-05T15:46:27","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3771"},"modified":"2026-08-05T18:46:28","modified_gmt":"2026-08-05T15:46:28","slug":"macron-2026-27-futbol-formalarini-unveilievable-kampanyasiyla-tanitti","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/macron-2026-27-futbol-formalarini-unveilievable-kampanyasiyla-tanitti\/","title":{"rendered":"Macron, 2026\/27 futbol formalar\u0131n\u0131 &#8220;Unveilievable&#8221; kampanyas\u0131yla tan\u0131tt\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0130talyan spor giyim markas\u0131 <strong>Macron<\/strong>, 2026\/27 futbol sezonu forma koleksiyonunu sanat eseri yakla\u015f\u0131m\u0131yla \u00f6ne \u00e7\u0131karan yeni k\u00fcresel marka kampanyas\u0131 **&#8221;Unveilievable&#8221;**\u0131 hayata ge\u00e7irdi. Kampanya, markan\u0131n <strong>&#8220;Fashion in Sport&#8221; (Sporda Moda)<\/strong> felsefesini vurgulamay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Unveilievable&#8221; ismi, \u0130ngilizce&#8217;deki <strong>&#8220;Unveil&#8221; (\u00f6rt\u00fcy\u00fc kald\u0131rmak, ortaya \u00e7\u0131karmak)<\/strong> ve <strong>&#8220;Unbelievable&#8221; (inan\u0131lmaz)<\/strong> kelimelerinin birle\u015fiminden olu\u015fuyor. Macron Style Centre taraf\u0131ndan 2026\/27 sezonu i\u00e7in tasarlanan 19 dikkat \u00e7ekici forma, kampanya kapsam\u0131nda \u00f6nce bir \u00f6rt\u00fcyle gizleniyor, ard\u0131ndan kademeli olarak ortaya \u00e7\u0131kar\u0131larak taraftarlar\u0131n tasar\u0131m detaylar\u0131n\u0131 ve i\u015f\u00e7ili\u011fi yak\u0131ndan ke\u015ffetmesi sa\u011flan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya, futbol formalar\u0131n\u0131 yaln\u0131zca performans odakl\u0131 \u00fcr\u00fcnler olarak de\u011fil, ayn\u0131 zamanda kul\u00fcplerin kimli\u011fini, yarat\u0131c\u0131l\u0131\u011f\u0131 ve spor k\u00fclt\u00fcr\u00fcn\u00fc yans\u0131tan tasar\u0131m objeleri olarak konumland\u0131r\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proje kapsam\u0131nda Bolognal\u0131 g\u00f6rsel sanat\u00e7\u0131 <strong>Alessandro Benfenati<\/strong> de kampanyaya katk\u0131 sundu. \u00c7ekimler s\u0131ras\u0131nda canl\u0131 olarak haz\u0131rlad\u0131\u011f\u0131 eserinde kuma\u015f ve dokuma kavramlar\u0131ndan ilham alan sanat\u00e7\u0131, bu unsurlar\u0131 insanlar, topluluklar ve ortak spor deneyimleri aras\u0131ndaki ba\u011flar\u0131n simgesi olarak yorumlad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanyada <strong>TSG Hoffenheim, Standard Li\u00e8ge, Deportivo Alav\u00e9s, AD Ceuta FC, CA Osasuna, AJ Auxerre, Wrexham AFC, Levante UD, FC Basel 1893, Ferencv\u00e1ros, Udinese Calcio, Hannover 96, Crystal Palace, Bologna FC 1909, FC Nantes, CD Tenerife, Bolton Wanderers, Stoke City<\/strong> ve <strong>Sampdoria<\/strong> i\u00e7in haz\u0131rlanan formalar yer al\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Macron, kampanyan\u0131n \u015firketin teknik spor giyim alan\u0131ndaki uluslararas\u0131 b\u00fcy\u00fcmesini yans\u0131tt\u0131\u011f\u0131n\u0131 belirtti. Marka, bug\u00fcn farkl\u0131 bran\u015flarda faaliyet g\u00f6steren <strong>100&#8217;den fazla kul\u00fcp ve spor federasyonuyla<\/strong> i\u015f birli\u011fi yaparken, Macron Style Centre arac\u0131l\u0131\u011f\u0131yla her kul\u00fcp i\u00e7in tarihini, kimli\u011fini ve spor k\u00fclt\u00fcr\u00fcn\u00fc yans\u0131tan \u00f6zg\u00fcn tasar\u0131mlar geli\u015ftiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Macron Media House taraf\u0131ndan haz\u0131rlanan <strong>&#8220;Unveilievable&#8221;<\/strong>, markan\u0131n daha \u00f6nce hayata ge\u00e7irdi\u011fi <strong>&#8220;The Shape of Beauty&#8221;<\/strong> ve <strong>&#8220;Sound of Us&#8221;<\/strong> kampanyalar\u0131n\u0131n ard\u0131ndan spor, tasar\u0131m ve ya\u015fam tarz\u0131n\u0131 bulu\u015fturan marka hik\u00e2yesini g\u00fc\u00e7lendirmeyi hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya, A\u011fustos ay\u0131 boyunca Macron&#8217;un k\u00fcresel dijital ve sosyal medya kanallar\u0131nda yay\u0131nlanacak lansman videolar\u0131 ve kamera arkas\u0131 i\u00e7erikleriyle desteklenecek. Bu i\u00e7eriklerde hem formalar\u0131n ortaya \u00e7\u0131k\u0131\u015f s\u00fcreci hem de tasar\u0131m yolculu\u011fu futbolseverlerle bulu\u015fturulacak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130talyan spor giyim markas\u0131 Macron, 2026\/27 futbol sezonu forma koleksiyonunu sanat eseri yakla\u015f\u0131m\u0131yla \u00f6ne \u00e7\u0131karan yeni k\u00fcresel marka kampanyas\u0131 **&#8221;Unveilievable&#8221;**\u0131 hayata ge\u00e7irdi.<\/p>\n","protected":false},"author":1,"featured_media":3772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[508],"class_list":["post-3771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-macron"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/unnamed-2026-08-05T115529.799.jpg",1200,675,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/unnamed-2026-08-05T115529.799-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/unnamed-2026-08-05T115529.799-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/unnamed-2026-08-05T115529.799-768x432.jpg",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/unnamed-2026-08-05T115529.799-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/unnamed-2026-08-05T115529.799.jpg",1200,675,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/unnamed-2026-08-05T115529.799.jpg",1200,675,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"\u0130talyan spor giyim markas\u0131 Macron, 2026\/27 futbol sezonu forma koleksiyonunu sanat eseri yakla\u015f\u0131m\u0131yla \u00f6ne \u00e7\u0131karan yeni k\u00fcresel marka kampanyas\u0131 **\"Unveilievable\"**\u0131 hayata ge\u00e7irdi.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3771"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3771\/revisions"}],"predecessor-version":[{"id":3773,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3771\/revisions\/3773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3772"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}