{"id":3786,"date":"2026-08-06T12:19:00","date_gmt":"2026-08-06T09:19:00","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3786"},"modified":"2026-08-06T12:19:01","modified_gmt":"2026-08-06T09:19:01","slug":"img-2027den-itibaren-wta-tourun-yayin-produksiyonunu-ustlenecek","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/img-2027den-itibaren-wta-tourun-yayin-produksiyonunu-ustlenecek\/","title":{"rendered":"IMG, 2027&#8217;den itibaren WTA Tour&#8217;un yay\u0131n prod\u00fcksiyonunu \u00fcstlenecek"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Spor pazarlamas\u0131 ve medya alan\u0131nda faaliyet g\u00f6steren <strong>IMG<\/strong>, kad\u0131n tenisinin ticari organizasyonu <strong>WTA Ventures<\/strong> ile \u00e7ok y\u0131ll\u0131 bir anla\u015fma imzalayarak <strong>2027 sezonundan itibaren WTA Tour&#8217;un resmi prod\u00fcksiyon orta\u011f\u0131<\/strong> oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anla\u015fma kapsam\u0131nda IMG, her sezon <strong>50&#8217;den fazla WTA turnuvas\u0131n\u0131n<\/strong> yay\u0131n \u00fcretim s\u00fcre\u00e7lerini y\u00f6netecek. Bu organizasyonlar aras\u0131nda sezon sonu <strong>WTA Finalleri<\/strong> ile <strong>WTA 1000, WTA 500 ve WTA 250<\/strong> kategorilerindeki turnuvalar da yer al\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IMG; organizasyonlara g\u00f6re de\u011fi\u015fiklik g\u00f6stermekle birlikte <strong>ev sahibi yay\u0131n prod\u00fcksiyonu (host broadcast)<\/strong>, d\u00fcnya yay\u0131n sinyali \u00fcretimi (world feed), yay\u0131n altyap\u0131s\u0131 ba\u011flant\u0131lar\u0131, k\u00fcresel yay\u0131n da\u011f\u0131t\u0131m\u0131, teknik operasyonlar ve k\u0131sa format dijital i\u00e7erik \u00fcretimi gibi hizmetler sa\u011flayacak. \u015eirket ayr\u0131ca grafik hizmetleri de dahil olmak \u00fczere uzman prod\u00fcksiyon i\u015f ortaklar\u0131n\u0131n koordinasyonundan da sorumlu olacak.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mevcut i\u015f birli\u011fi daha da geni\u015fledi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni anla\u015fma, IMG ile WTA Ventures aras\u0131ndaki mevcut ticari ortakl\u0131\u011f\u0131 daha da g\u00fc\u00e7lendirdi. IMG halen <strong>Amerika k\u0131tas\u0131 ile Asya-Pasifik b\u00f6lgesindeki WTA yay\u0131n haklar\u0131n\u0131n sat\u0131\u015f\u0131n\u0131<\/strong> y\u00fcr\u00fct\u00fcyor. \u015eirket, temmuz ay\u0131nda Brezilya&#8217;da yay\u0131n platformu <strong>CazeTV<\/strong> ile yap\u0131lan anla\u015fmaya arac\u0131l\u0131k etmi\u015f, ayr\u0131ca <strong>Mercedes-Benz&#8217;in WTA&#8217;n\u0131n premier partneri olmas\u0131n\u0131 sa\u011flayan ticari anla\u015fman\u0131n<\/strong> olu\u015fturulmas\u0131nda da rol \u00fcstlenmi\u015fti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IMG \u0130\u015f Geli\u015ftirmeden Sorumlu Ba\u015fkan\u0131 <strong>Barney Francis<\/strong>, anla\u015fmayla ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, &#8220;WTA ile mevcut g\u00fc\u00e7l\u00fc ili\u015fkimizin \u00fczerine in\u015fa edilen bu yeni ortakl\u0131ktan b\u00fcy\u00fck heyecan duyuyoruz. Amac\u0131m\u0131z WTA&#8217;n\u0131n eri\u015fimini, ticari de\u011ferini ve k\u00fcresel etkisini daha da art\u0131rmak.&#8221; ifadelerini kulland\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Geni\u015f prod\u00fcksiyon portf\u00f6y\u00fc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">IMG, son d\u00f6nemde Almanya Kupas\u0131 <strong>DFB-Pokal<\/strong> i\u00e7in de uluslararas\u0131 prod\u00fcksiyon orta\u011f\u0131 olmu\u015ftu. \u015eirketin prod\u00fcksiyon portf\u00f6y\u00fcnde ayr\u0131ca <strong>DP World Tour<\/strong>, <strong>Ryder Cup<\/strong>, <strong>Solheim Cup<\/strong>, <strong>Major League Soccer (MLS)<\/strong> ve <strong>Ultimate Fighting Championship (UFC)<\/strong> gibi \u00f6nemli organizasyonlar bulunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WTA Ventures CEO&#8217;su <strong>Marina Storti<\/strong> ise IMG&#8217;nin farkl\u0131 spor bran\u015flar\u0131nda d\u00fcnya standartlar\u0131nda yay\u0131n prod\u00fcksiyonu ger\u00e7ekle\u015ftirdi\u011fini belirterek, bu ortakl\u0131\u011f\u0131n tenis yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n kalitesini yay\u0131nc\u0131lar, ticari ortaklar, oyuncular, turnuvalar ve taraftarlar ad\u0131na daha da ileri ta\u015f\u0131yaca\u011f\u0131na inand\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kad\u0131n tenisinin ticari ve medya haklar\u0131n\u0131 y\u00f6neten <strong>WTA Ventures<\/strong>, <strong>WTA ile CVC Capital Partners<\/strong> aras\u0131nda kurulan stratejik ortakl\u0131k kapsam\u0131nda <strong>Mart 2023&#8217;te<\/strong> faaliyete ba\u015flam\u0131\u015ft\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spor pazarlamas\u0131 ve medya alan\u0131nda faaliyet g\u00f6steren IMG, kad\u0131n tenisinin ticari organizasyonu WTA Ventures ile \u00e7ok y\u0131ll\u0131 bir anla\u015fma imzalayarak 2027 sezonundan itibaren WTA Tour&#8217;un resmi prod\u00fcksiyon orta\u011f\u0131 oldu.<\/p>\n","protected":false},"author":1,"featured_media":3787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[16],"tags":[468],"class_list":["post-3786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medya","tag-wta"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/Coco-Guff-WTA-FINALS-HOZ.webp",1000,600,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/Coco-Guff-WTA-FINALS-HOZ-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/Coco-Guff-WTA-FINALS-HOZ-300x180.webp",300,180,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/Coco-Guff-WTA-FINALS-HOZ-768x461.webp",768,461,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/Coco-Guff-WTA-FINALS-HOZ.webp",1000,600,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/Coco-Guff-WTA-FINALS-HOZ.webp",1000,600,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/Coco-Guff-WTA-FINALS-HOZ.webp",1000,600,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Spor pazarlamas\u0131 ve medya alan\u0131nda faaliyet g\u00f6steren IMG, kad\u0131n tenisinin ticari organizasyonu WTA Ventures ile \u00e7ok y\u0131ll\u0131 bir anla\u015fma imzalayarak 2027 sezonundan itibaren WTA Tour'un resmi prod\u00fcksiyon orta\u011f\u0131 oldu.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3786"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3786\/revisions"}],"predecessor-version":[{"id":3788,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3786\/revisions\/3788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3787"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}