{"id":3802,"date":"2026-08-06T20:25:56","date_gmt":"2026-08-06T17:25:56","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3802"},"modified":"2026-08-06T20:25:57","modified_gmt":"2026-08-06T17:25:57","slug":"disney-super-bowl-lxi-reklam-envanterini-sezon-baslamadan-tuketti","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/disney-super-bowl-lxi-reklam-envanterini-sezon-baslamadan-tuketti\/","title":{"rendered":"Disney, Super Bowl LXI reklam envanterini sezon ba\u015flamadan t\u00fcketti"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">ABD&#8217;li medya devi <strong>Disney<\/strong>, 2027 y\u0131l\u0131nda oynanacak <strong>Super Bowl LXI<\/strong> i\u00e7in t\u00fcm reklam envanterini rekor s\u00fcrede satt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. NFL&#8217;in 2026-2027 sezonunun ba\u015flamas\u0131na yakla\u015f\u0131k bir ay kala gelen duyuru, Super Bowl yay\u0131nc\u0131l\u0131\u011f\u0131 tarihinde reklam alanlar\u0131n\u0131n en erken t\u00fckeni\u015fi olarak kay\u0131tlara ge\u00e7ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7en y\u0131l da <strong>NBC Universal<\/strong>, reklam envanterini sezon ba\u015flamadan satarak rekor k\u0131rm\u0131\u015ft\u0131. Ondan \u00f6nce ise <strong>Fox<\/strong>, Super Bowl reklam sat\u0131\u015flar\u0131n\u0131 Kas\u0131m 2024&#8217;te tamamlam\u0131\u015ft\u0131. B\u00f6ylece Super Bowl reklam sat\u0131\u015flar\u0131nda en erken &#8220;tamamland\u0131&#8221; rekoru \u00fcst \u00fcste ikinci y\u0131l yenilenmi\u015f oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disney, <strong>14 \u015eubat 2027<\/strong> tarihinde Kaliforniya&#8217;daki <strong>SoFi Stadium<\/strong>&#8216;da oynanacak Super Bowl LXI&#8217;i <strong>ABC<\/strong> televizyonunun yan\u0131 s\u0131ra <strong>ESPN<\/strong>, <strong>ESPN2<\/strong>, <strong>ESPN Deportes<\/strong> ve <strong>ESPN&#8217;in dijital yay\u0131n platformu<\/strong> \u00fczerinden izleyicilerle bulu\u015fturacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Canl\u0131 spor yay\u0131nlar\u0131n\u0131n artan pop\u00fclaritesi ve NFL&#8217;in y\u00fcksek reytinglerinden g\u00fc\u00e7 alan organizasyonda, <strong>34 farkl\u0131 sekt\u00f6rden 58 marka<\/strong> reklam sat\u0131n al\u0131rken, bunlar\u0131n <strong>dokuzu ilk kez Super Bowl reklamverenleri aras\u0131nda yer ald\u0131.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disney, klasik reklam ku\u015faklar\u0131n\u0131n \u00f6tesinde markalar\u0131 yay\u0131n i\u00e7eriklerine ve saha d\u0131\u015f\u0131 etkinliklere de entegre etmeyi planl\u0131yor. Bu kapsamda \u015firket, ma\u00e7 haftas\u0131nda Santa Monica Pier&#8217;da d\u00fczenleyece\u011fi <strong>ESPN Beach<\/strong> etkinli\u011finde reklamverenlere \u00e7e\u015fitli aktivasyon f\u0131rsatlar\u0131 sunacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketin ba\u015flang\u0131\u00e7ta <strong>30 saniyelik reklam ku\u015fa\u011f\u0131 i\u00e7in 10 milyon dolar<\/strong> talep etti\u011fi belirtilirken, son anla\u015fmalar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn <strong>8 ila 9 milyon dolar<\/strong> seviyesinde ger\u00e7ekle\u015fti\u011fi ifade edildi. Kar\u015f\u0131la\u015ft\u0131rma olarak, NBC Universal ge\u00e7en y\u0131l Super Bowl reklamlar\u0131 i\u00e7in ortalama <strong>8 milyon dolar<\/strong> gelir elde etmi\u015fti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disney ayr\u0131ca 2026-2027 yay\u0131n sezonuna y\u00f6nelik <strong>upfront<\/strong> reklam sat\u0131\u015f s\u00fcrecini de tamamlad\u0131\u011f\u0131n\u0131 duyurdu. \u015eirket, toplam reklam taahh\u00fctlerinde \u00e7ift haneli b\u00fcy\u00fcme sa\u011flarken, spor yay\u0131nlar\u0131na y\u00f6nelik reklam hacminin ise ge\u00e7en y\u0131la g\u00f6re d\u00fc\u015f\u00fck \u00e7ift haneli oranda artt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Upfront sat\u0131\u015flar\u0131, b\u00fcy\u00fck reklamverenlerin yay\u0131n sezonu ba\u015flamadan televizyon ve dijital reklam envanteri sat\u0131n ald\u0131\u011f\u0131 d\u00f6nem olarak biliniyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disney K\u00fcresel Reklam Ba\u015fkan\u0131 <strong>Rita Ferro<\/strong>, hem upfront sat\u0131\u015flar\u0131n\u0131n hem de Super Bowl LXI reklam envanterinin tamamen t\u00fckenmesinin, markalar\u0131n Disney&#8217;i canl\u0131 etkinlikler ve dijital yay\u0131nc\u0131l\u0131kta vazge\u00e7ilmez bir yat\u0131r\u0131m orta\u011f\u0131 olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi. Ferro, bu ivmenin Oscar \u00d6d\u00fclleri, Grammy, College Football Playoff ve CMA Awards gibi di\u011fer b\u00fcy\u00fck canl\u0131 etkinliklerde de s\u00fcrd\u00fc\u011f\u00fcn\u00fc vurgulad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABD&#8217;li medya devi Disney, 2027 y\u0131l\u0131nda oynanacak Super Bowl LXI i\u00e7in t\u00fcm reklam envanterini rekor s\u00fcrede satt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[16],"tags":[53,594],"class_list":["post-3802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medya","tag-disney","tag-superbowl"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/super-bowl-1-2-475789.webp",930,523,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/super-bowl-1-2-475789-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/super-bowl-1-2-475789-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/super-bowl-1-2-475789-768x432.webp",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/super-bowl-1-2-475789.webp",930,523,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/super-bowl-1-2-475789.webp",930,523,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/super-bowl-1-2-475789.webp",930,523,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"ABD'li medya devi Disney, 2027 y\u0131l\u0131nda oynanacak Super Bowl LXI i\u00e7in t\u00fcm reklam envanterini rekor s\u00fcrede satt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3802"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3802\/revisions"}],"predecessor-version":[{"id":3803,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3802\/revisions\/3803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/216"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}