{"id":3848,"date":"2026-08-10T11:32:31","date_gmt":"2026-08-10T08:32:31","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3848"},"modified":"2026-08-10T11:32:33","modified_gmt":"2026-08-10T08:32:33","slug":"under-armour-ilk-ceyrekte-545-milyon-dolar-kar-acikladi","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/under-armour-ilk-ceyrekte-545-milyon-dolar-kar-acikladi\/","title":{"rendered":"Under Armour ilk \u00e7eyrekte 545 milyon dolar k\u00e2r a\u00e7\u0131klad\u0131"},"content":{"rendered":"\n

Under Armour, 2027 mali y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde finansal performans\u0131nda \u00f6nemli bir toparlanma kaydetti. \u015eirket, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemindeki 2,612 milyar dolarl\u0131k net zarar\u0131n ard\u0131ndan bu y\u0131l\u0131n ilk \u00e7eyre\u011finde 545 milyon dolar net k\u00e2r<\/strong> a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n

30 Haziran’da sona eren \u00e7eyrekte \u015firketin geliri ise yakla\u015f\u0131k y\u00fczde 3 gerileyerek 1,097 milyar dolar<\/strong> oldu. Under Armour, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6neminde 1,134 milyar dolar gelir elde etmi\u015fti.<\/p>\n\n\n\n

\u015eirketin FAV\u00d6K’\u00fc (EBITDA) ise 646 milyon dolardan 593 milyon dolara<\/strong> geriledi.<\/p>\n\n\n\n

Kuzey Amerika’da sat\u0131\u015flar y\u00fczde 9 d\u00fc\u015ft\u00fc<\/h3>\n\n\n\n

Under Armour’un en b\u00fcy\u00fck pazar\u0131 olan Kuzey Amerika’da sat\u0131\u015flar y\u00fczde 9 azalarak 609,7 milyon dolara<\/strong> geriledi.<\/p>\n\n\n\n

\u015eirketin en g\u00fc\u00e7l\u00fc b\u00f6lgesel performans\u0131 ise EMEA’dan geldi. Avrupa, Orta Do\u011fu ve Afrika b\u00f6lgesinde sat\u0131\u015flar y\u00fczde 12,1 art\u0131\u015fla 278,6 milyon dolara<\/strong> y\u00fckseldi.<\/p>\n\n\n\n

Asya-Pasifik b\u00f6lgesinde gelir y\u00fczde 6,6 d\u00fc\u015ferek 152,5 milyon dolar<\/strong> olurken, Latin Amerika’da sat\u0131\u015flar y\u00fczde 7,7 art\u0131\u015fla 58,7 milyon dolara<\/strong> \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

Toptan sat\u0131\u015f kanal\u0131 \u00f6nde<\/h3>\n\n\n\n

Sat\u0131\u015f kanallar\u0131 a\u00e7\u0131s\u0131ndan toptan sat\u0131\u015f, 638,4 milyon dolarl\u0131k<\/strong> gelirle \u015firketin en b\u00fcy\u00fck gelir kayna\u011f\u0131 olmay\u0131 s\u00fcrd\u00fcrd\u00fc. Ancak bu rakam ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 1,6 d\u00fc\u015f\u00fc\u015f g\u00f6sterdi.<\/p>\n\n\n\n

Do\u011frudan t\u00fcketiciye sat\u0131\u015flar (DTC) ise y\u00fczde 5,8 gerileyerek 436,5 milyon dolar<\/strong> oldu.<\/p>\n\n\n\n

\u00dcr\u00fcn kategorileri i\u00e7inde giyim, 734 milyon dolarl\u0131k<\/strong> sat\u0131\u015fla Under Armour’un en b\u00fcy\u00fck gelir kayna\u011f\u0131 olmay\u0131 s\u00fcrd\u00fcrd\u00fc. Giyim sat\u0131\u015flar\u0131 y\u0131ll\u0131k bazda y\u00fczde 1,7 geriledi.<\/p>\n\n\n\n

Ayakkab\u0131 sat\u0131\u015flar\u0131 y\u00fczde 7,7 d\u00fc\u015f\u00fc\u015fle 245,2 milyon dolara<\/strong>, aksesuar sat\u0131\u015flar\u0131 ise y\u00fczde 4,4 gerileyerek 95,6 milyon dolara<\/strong> indi.<\/p>\n\n\n\n

Marka yat\u0131r\u0131mlar\u0131 maliyetleri art\u0131rd\u0131<\/h3>\n\n\n\n

Sat\u0131\u015f, genel ve idari giderler y\u00fczde 2 artarak 543 milyon dolara<\/strong> y\u00fckseldi. \u015eirket, art\u0131\u015fta markay\u0131 g\u00fc\u00e7lendirmeye y\u00f6nelik yat\u0131r\u0131mlar\u0131n yan\u0131 s\u0131ra operasyonel maliyet y\u00f6netimi \u00e7al\u0131\u015fmalar\u0131n\u0131n etkili oldu\u011funu belirtti.<\/p>\n\n\n\n

CEO ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Kevin Plank<\/strong>, zorlu talep ortam\u0131na ra\u011fmen \u015firketin daha odakl\u0131 bir i\u015f modeli olu\u015fturma konusunda ilerleme kaydetti\u011fini s\u00f6yledi.<\/p>\n\n\n\n

Plank, Under Armour’un k\u00e2rl\u0131l\u0131\u011f\u0131 korumak i\u00e7in daha disiplinli bir yakla\u015f\u0131m benimsedi\u011fini ve markan\u0131n premium konumland\u0131rmas\u0131n\u0131 g\u00fc\u00e7lendirmeye odakland\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n\n\n\n

2027 mali y\u0131l\u0131 beklentisi a\u015fa\u011f\u0131 \u00e7ekildi<\/h3>\n\n\n\n

Under Armour, 2027 mali y\u0131l\u0131na ili\u015fkin gelir beklentisini de a\u015fa\u011f\u0131 y\u00f6nl\u00fc revize etti.<\/p>\n\n\n\n

\u015eirket art\u0131k gelirlerin orta tek haneli bir oranda d\u00fc\u015fmesini<\/strong> bekliyor. \u00d6nceki tahmin ise hafif bir gerilemeye i\u015faret ediyordu.<\/p>\n\n\n\n

Revizyonun temel nedenleri aras\u0131nda \u00f6zellikle Kuzey Amerika ve Asya-Pasifik’teki zay\u0131f talep g\u00f6sterildi. \u015eirket, Kuzey Amerika’da sat\u0131\u015flar\u0131n orta tek haneli, Asya-Pasifik ve EMEA’da ise d\u00fc\u015f\u00fck tek haneli oranlarda gerilemesini \u00f6ng\u00f6r\u00fcyor.<\/p>\n\n\n\n

Under Armour, br\u00fct k\u00e2r marj\u0131nda ise ge\u00e7en mali y\u0131la k\u0131yasla 220 ila 270 baz puanl\u0131k iyile\u015fme<\/strong> beklentisini korudu.<\/p>\n\n\n\n

Bu iyile\u015fmenin fiyatland\u0131rma ad\u0131mlar\u0131, indirimlerin azalt\u0131lmas\u0131 ve daha avantajl\u0131 sat\u0131\u015f kanal\u0131 karmas\u0131ndan destek almas\u0131 bekleniyor. Buna kar\u015f\u0131l\u0131k Orta Do\u011fu’daki \u00e7at\u0131\u015fman\u0131n tedarik zinciri \u00fczerindeki etkileri ve d\u00f6viz kurlar\u0131ndaki olumsuz hareketlerin marjlar \u00fczerinde bask\u0131 olu\u015fturabilece\u011fi belirtiliyor.<\/p>\n\n\n\n

Under Armour’un yeniden k\u00e2ra ge\u00e7mesi \u015firketin finansal toparlanmas\u0131nda \u00f6nemli bir ad\u0131m olurken, gelirlerdeki d\u00fc\u015f\u00fc\u015f ve zay\u0131f talep beklentisi d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin hen\u00fcz tamamlanmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u015eirket, k\u0131sa vadeli gelir b\u00fcy\u00fcmesinden ziyade k\u00e2rl\u0131l\u0131k, marka yat\u0131r\u0131mlar\u0131 ve premium konumland\u0131rmaya odaklan\u0131yor.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Under Armour, 2027 mali y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde finansal performans\u0131nda \u00f6nemli bir toparlanma kaydetti.<\/p>\n","protected":false},"author":1,"featured_media":51,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[600],"class_list":["post-3848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-under-armour"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403.jpeg",744,403,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403-150x150.jpeg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403-300x163.jpeg",300,163,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403.jpeg",744,403,false],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403.jpeg",744,403,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403.jpeg",744,403,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403.jpeg",744,403,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Under Armour, 2027 mali y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde finansal performans\u0131nda \u00f6nemli bir toparlanma kaydetti.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3848"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3848\/revisions"}],"predecessor-version":[{"id":3849,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3848\/revisions\/3849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/51"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}