{"id":3936,"date":"2026-08-18T10:57:12","date_gmt":"2026-08-18T07:57:12","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3936"},"modified":"2026-08-18T10:57:14","modified_gmt":"2026-08-18T07:57:14","slug":"nbain-reklam-geliri-yeni-medya-anlasmalarinin-ilk-sezonunda-21-milyar-dolara-ulasti","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/nbain-reklam-geliri-yeni-medya-anlasmalarinin-ilk-sezonunda-21-milyar-dolara-ulasti\/","title":{"rendered":"NBA\u2019in reklam geliri yeni medya anla\u015fmalar\u0131n\u0131n ilk sezonunda 2,1 milyar dolara ula\u015ft\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">NBA\u2019in yeni medya haklar\u0131 anla\u015fmalar\u0131 kapsam\u0131nda oynanan ilk sezon, ligin yay\u0131n ortaklar\u0131 a\u00e7\u0131s\u0131ndan rekor reklam gelirlerine sahne oldu. 2025-26 sezonunda NBA kar\u015f\u0131la\u015fmalar\u0131ndan elde edilen toplam reklam geliri, bir \u00f6nceki sezona g\u00f6re y\u00fczde 38 artarak <strong>2,11 milyar dolara<\/strong> y\u00fckseldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guideline\u2019\u0131n alt\u0131 b\u00fcy\u00fck ABD medya holdingi ve \u00e7ok say\u0131da ba\u011f\u0131ms\u0131z reklam ajans\u0131n\u0131n ger\u00e7ek yat\u0131r\u0131m verilerini kapsayan ara\u015ft\u0131rmas\u0131na g\u00f6re, NBA\u2019in ma\u00e7 i\u00e7i reklam gelirleri \u00f6nceki sezon 1,53 milyar dolar seviyesindeyken yeni d\u00f6nemde <strong>580 milyon dolar artt\u0131<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gelir art\u0131\u015f\u0131nda, NBA\u2019in yeni medya haklar\u0131 paketinin yaratt\u0131\u011f\u0131 daha geni\u015f eri\u015fim ve bunun sonucunda y\u00fckselen reklam fiyatlar\u0131 \u00f6nemli rol oynad\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11 y\u0131ll\u0131k 76 milyar dolarl\u0131k anla\u015fma etkisini g\u00f6sterdi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">NBA, Disney\u2019in ABC\/ESPN\u2019i, NBC Sports ve Amazon Prime Video ile <strong>11 y\u0131ll\u0131k, 76 milyar dolarl\u0131k<\/strong> medya haklar\u0131 anla\u015fmas\u0131 imzalam\u0131\u015ft\u0131. Yeni d\u00f6nemde ligin kablo kanallar\u0131na \u00f6zel yay\u0131nlar\u0131n\u0131n bir b\u00f6l\u00fcm\u00fc geni\u015f eri\u015fimli ulusal televizyonlara ta\u015f\u0131nd\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025-26 sezonunda normal sezonda <strong>62 NBA ma\u00e7\u0131<\/strong> ulusal televizyonlarda yay\u0131nland\u0131. Bu say\u0131 2024-25 sezonunda yaln\u0131zca 24&#8217;t\u00fc. NBC Sports 39, ABC ise 23 kar\u015f\u0131la\u015fmay\u0131 ekrana getirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2026-27 sezonunda ise ulusal televizyon yay\u0131nlar\u0131n\u0131n daha da artmas\u0131 bekleniyor. NBC normal sezonda 50 ma\u00e7 yay\u0131nlarken, ABC 21 kar\u015f\u0131la\u015fmay\u0131 ekranlara ta\u015f\u0131yacak. B\u00f6ylece NBA\u2019in normal sezon ulusal ma\u00e7lar\u0131n\u0131n yakla\u015f\u0131k <strong>y\u00fczde 31\u2019i<\/strong> NBC ve ABC \u00fczerinden yay\u0131nlanacak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ma\u00e7 ba\u015f\u0131na ortalama izleyici 1,78 milyona \u00e7\u0131kt\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni medya d\u00fczeninin etkisi izlenme rakamlar\u0131na da yans\u0131d\u0131. NBA\u2019in 2025-26 sezonundaki ma\u00e7 ba\u015f\u0131na ortalama izleyici say\u0131s\u0131 <strong>1,78 milyon<\/strong> oldu. Bu rakam, bir \u00f6nceki sezonun 1,53 milyonluk ortalamas\u0131na g\u00f6re y\u00fczde 16 art\u0131\u015f anlam\u0131na geliyor ve ligin son yedi y\u0131ldaki en y\u00fcksek normal sezon izlenme seviyesini olu\u015fturuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBA\u2019in \u00fc\u00e7 medya orta\u011f\u0131 normal sezonda toplam <strong>870 milyon dolarl\u0131k reklam sat\u0131\u015f\u0131<\/strong> ger\u00e7ekle\u015ftirdi. Bu rakam, \u00f6nceki sezondaki 500,1 milyon dolara k\u0131yasla y\u00fczde 74&#8217;l\u00fck art\u0131\u015fa i\u015faret etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Play-off d\u00f6neminde ise reklam geliri <strong>987,9 milyon dolara<\/strong> ula\u015ft\u0131 ve y\u0131ll\u0131k bazda y\u00fczde 27 y\u00fckseldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be\u015f ma\u00e7 \u00fczerinden oynanan NBA Finalleri ise <strong>256,1 milyon dolarl\u0131k<\/strong> reklam sat\u0131\u015f\u0131 yaratt\u0131. New York Knicks\u2019in 53 y\u0131l sonra \u015fampiyonlu\u011fa ula\u015ft\u0131\u011f\u0131 seri, \u00f6nceki sezonun Pacers-Thunder Finalleri&#8217;nin ilk be\u015f ma\u00e7\u0131na g\u00f6re y\u00fczde 39 daha fazla reklam geliri \u00fcretti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Streaming reklam pastas\u0131ndaki pay\u0131n\u0131 b\u00fcy\u00fctt\u00fc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni medya d\u00fczeninin en dikkat \u00e7ekici sonu\u00e7lar\u0131ndan biri streaming platformlar\u0131n\u0131n reklam gelirlerindeki y\u00fckseli\u015f oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prime Video ve Peacock\u2019un NBA yay\u0131n a\u011f\u0131na kat\u0131lmas\u0131yla birlikte streaming platformlar\u0131 sezon boyunca toplam <strong>874 milyon dolarl\u0131k<\/strong> ma\u00e7 i\u00e7i reklam geliri elde etti. Bunun 527 milyon dolar\u0131 yaln\u0131zca streaming platformlar\u0131na \u00f6zel yay\u0131nlardan, 347 milyon dolar\u0131 ise televizyon yay\u0131nlar\u0131n\u0131n e\u015f zamanl\u0131 streaming yay\u0131nlar\u0131ndan geldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kar\u015f\u0131la\u015ft\u0131rma a\u00e7\u0131s\u0131ndan, streaming platformlar\u0131n\u0131n 2024-25 sezonundaki toplam ma\u00e7 i\u00e7i reklam geliri yaln\u0131zca <strong>10 milyon dolar<\/strong> seviyesindeydi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buna kar\u015f\u0131n geleneksel televizyon yay\u0131nlar\u0131n\u0131n reklam geliri y\u00fczde 19 d\u00fc\u015ferek <strong>1,52 milyar dolardan 1,24 milyar dolara<\/strong> geriledi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ABC\/ESPN lider, NBC ve Prime Video takipte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">NBA\u2019in toplam reklam gelirlerinden en b\u00fcy\u00fck pay\u0131 <strong>824,5 milyon dolarla ABC\/ESPN<\/strong> ald\u0131. Disney grubu toplam pastan\u0131n y\u00fczde 39&#8217;unu elde etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBC Sports ise <strong>782,2 milyon dolarl\u0131k<\/strong> reklam sat\u0131\u015f\u0131yla ikinci s\u0131rada yer ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBA yay\u0131nlar\u0131ndaki ilk sezonunda Prime Video ise <strong>507,4 milyon dolar<\/strong> reklam geliri elde etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon\u2019un yay\u0131nlar\u0131 ayn\u0131 zamanda daha gen\u00e7 bir izleyici profiline ula\u015ft\u0131. Prime Video\u2019daki NBA yay\u0131nlar\u0131n\u0131n medyan izleyici ya\u015f\u0131 <strong>46,9<\/strong> olurken, geleneksel televizyon yay\u0131nlar\u0131nda bu rakam <strong>56<\/strong> olarak ger\u00e7ekle\u015fti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Teknoloji ve otomotiv markalar\u0131 \u00f6ne \u00e7\u0131kt\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">NBA\u2019in en fazla reklam yat\u0131r\u0131m\u0131 \u00e7eken sekt\u00f6rlerinin ba\u015f\u0131nda e\u011flence ve medya geldi. Bu kategorideki \u015firketler toplam <strong>232,7 milyon dolar<\/strong> harcama yapt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teknoloji \u015firketlerinin yat\u0131r\u0131m\u0131 <strong>215 milyon dolar<\/strong>, otomotiv sekt\u00f6r\u00fcn\u00fcn yat\u0131r\u0131m\u0131 <strong>180,9 milyon dolar<\/strong>, finansal hizmetlerin yat\u0131r\u0131m\u0131 <strong>173 milyon dolar<\/strong>, h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri sekt\u00f6r\u00fcn\u00fcn yat\u0131r\u0131m\u0131 ise <strong>147,8 milyon dolar<\/strong> oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni medya anla\u015fmalar\u0131n\u0131n ilk sezonunda ortaya \u00e7\u0131kan tablo, NBA\u2019in yaln\u0131zca daha geni\u015f bir izleyici kitlesine ula\u015fmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda bu eri\u015fimi daha y\u00fcksek reklam gelirine d\u00f6n\u00fc\u015ft\u00fcrmeyi ba\u015fard\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBA\u2019in yeni medya haklar\u0131 anla\u015fmalar\u0131 kapsam\u0131nda oynanan ilk sezon, ligin yay\u0131n ortaklar\u0131 a\u00e7\u0131s\u0131ndan rekor reklam gelirlerine sahne oldu.<\/p>\n","protected":false},"author":1,"featured_media":457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[63],"class_list":["post-3936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-nba"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/NBA-EUROPE.webp",1600,901,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/NBA-EUROPE-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/NBA-EUROPE-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/NBA-EUROPE-768x432.webp",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/NBA-EUROPE-1024x577.webp",1024,577,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/NBA-EUROPE-1536x865.webp",1536,865,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/NBA-EUROPE.webp",1600,901,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"NBA\u2019in yeni medya haklar\u0131 anla\u015fmalar\u0131 kapsam\u0131nda oynanan ilk sezon, ligin yay\u0131n ortaklar\u0131 a\u00e7\u0131s\u0131ndan rekor reklam gelirlerine sahne oldu.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3936"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3936\/revisions"}],"predecessor-version":[{"id":3937,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3936\/revisions\/3937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/457"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}