{"id":3957,"date":"2026-08-20T01:25:59","date_gmt":"2026-08-19T22:25:59","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3957"},"modified":"2026-08-20T01:26:00","modified_gmt":"2026-08-19T22:26:00","slug":"italyanin-yuzde-685i-serie-a-taraftari","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/italyanin-yuzde-685i-serie-a-taraftari\/","title":{"rendered":"\u0130talya&#8217;n\u0131n y\u00fczde 68,5&#8217;i Serie A taraftar\u0131!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0130talya Serie A\u2019da 2025\/26 sezonunda kul\u00fcpleri destekleyen taraftar say\u0131s\u0131 <strong>25,6 milyon<\/strong> olarak \u00f6l\u00e7\u00fcld\u00fc. StageUp ile Ipsos Doxa\u2019n\u0131n ger\u00e7ekle\u015ftirdi\u011fi 26. Sponsor Value ara\u015ft\u0131rmas\u0131na g\u00f6re bu say\u0131 bir \u00f6nceki sezona k\u0131yasla y\u00fczde 0,32 artt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rmaya g\u00f6re Serie A taraftarlar\u0131, ligle ilgilenen kitlenin y\u00fczde 87,2\u2019sini, \u0130talya n\u00fcfusunun ise y\u00fczde 68,5\u2019ini olu\u015fturuyor. \u00c7al\u0131\u015fma, futbol kul\u00fcplerine ba\u011fl\u0131l\u0131\u011f\u0131n \u0130talya\u2019da yaln\u0131zca sportif ba\u015far\u0131larla de\u011fil, aile ve yerel topluluklar \u00fczerinden aktar\u0131lan g\u00fc\u00e7l\u00fc bir k\u00fclt\u00fcrel kimlikle de \u015fekillendi\u011fini ortaya koyuyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Juventus zirvede, Inter ve Milan b\u00fcy\u00fcyor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Serie A\u2019n\u0131n en fazla taraftara sahip kul\u00fcb\u00fc <strong>7,74 milyon taraftarla Juventus<\/strong> oldu. Ancak Torino ekibinin taraftar kitlesi ikinci y\u0131l \u00fcst \u00fcste geriledi ve y\u0131ll\u0131k bazda y\u00fczde 1,6 azald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130kinci s\u0131radaki <strong>Inter<\/strong>, 4,275 milyon taraftara ula\u015farak y\u00fczde 2,3 b\u00fcy\u00fcd\u00fc. Son \u00fc\u00e7 sezonda kazan\u0131lan iki Serie A \u015fampiyonlu\u011fu, 2026\u2019daki Coppa Italia zaferi ve Avrupa performans\u0131, kul\u00fcb\u00fcn taraftar taban\u0131ndaki y\u00fckseli\u015fi destekleyen fakt\u00f6rler aras\u0131nda g\u00f6sterildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Milan<\/strong> ise 3,976 milyon taraftarla \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer ald\u0131. K\u0131rm\u0131z\u0131-siyahl\u0131lar\u0131n taraftar say\u0131s\u0131 bir y\u0131lda y\u00fczde 4,2 artt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk be\u015fi 3,079 milyon taraftarla <strong>Napoli<\/strong> ve 1,79 milyonla <strong>Roma<\/strong> tamamlad\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli kul\u00fcpler daha h\u0131zl\u0131 b\u00fcy\u00fcyor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rman\u0131n dikkat \u00e7eken sonu\u00e7lar\u0131ndan biri, taraftar say\u0131s\u0131ndaki en y\u00fcksek y\u00fczdesel art\u0131\u015flar\u0131n b\u00fcy\u00fck kul\u00fcplerden ziyade orta ve k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli tak\u0131mlarda g\u00f6r\u00fclmesi oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cagliari<\/strong>, 642 bin taraftara ula\u015farak y\u00fczde 10,1 ile Serie A&#8217;n\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen taraftar kitlesine sahip kul\u00fcb\u00fc oldu. Onu y\u00fczde 9,5 art\u0131\u015fla <strong>Parma<\/strong> (139 bin), y\u00fczde 4,1 ile <strong>Lecce<\/strong> (355 bin), y\u00fczde 3,1 ile <strong>Udinese<\/strong> (198 bin) ve y\u00fczde 2,2 ile <strong>Como<\/strong> (138 bin) takip etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">StageUp, bu y\u00fckseli\u015flerin yaln\u0131zca saha sonu\u00e7lar\u0131yla a\u00e7\u0131klanamayaca\u011f\u0131n\u0131 belirtiyor. Cagliari&#8217;nin \u201cDavid-Golyat\u201d anlat\u0131s\u0131, Como&#8217;nun sosyal ve k\u00fcresel marka yakla\u015f\u0131m\u0131, Parma, Lecce ve Udinese&#8217;nin ise sportif ve y\u00f6netsel projeleri taraftar ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131ran unsurlar olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Taraftar profilinde kad\u0131nlar\u0131n pay\u0131 art\u0131yor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rmaya g\u00f6re Serie A taraftarlar\u0131n\u0131n y\u00fczde <strong>55\u2019i erkek, y\u00fczde 45\u2019i kad\u0131nlardan<\/strong> olu\u015fuyor. Taraftar kitlesinin en b\u00fcy\u00fck ya\u015f grubunu y\u00fczde 47 ile 35-54 ya\u015f aral\u0131\u011f\u0131 olu\u015ftururken, 24 ya\u015f alt\u0131ndaki taraftarlar\u0131n oran\u0131 y\u00fczde 16 seviyesinde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co\u011frafi olarak ise G\u00fcney \u0130talya ve adalar y\u00fczde 39 ile ilk s\u0131rada bulunuyor. Kuzeybat\u0131 \u0130talya y\u00fczde 26 ile ikinci s\u0131rada yer al\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ekonomik a\u00e7\u0131dan taraftarlar\u0131n y\u00fczde 59&#8217;u orta gelir grubunda bulunuyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Taraftar say\u0131s\u0131 kul\u00fcp de\u011ferini de etkiliyor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">StageUp Ba\u015fkan\u0131 Giovanni Palazzi, taraftar say\u0131s\u0131n\u0131n yaln\u0131zca kul\u00fcpler a\u00e7\u0131s\u0131ndan bir prestij g\u00f6stergesi olmad\u0131\u011f\u0131n\u0131, do\u011frudan ekonomik de\u011fere d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirtiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daha geni\u015f taraftar kitlesi; <strong>sponsorluk g\u00f6r\u00fc\u015fmelerinde daha y\u00fcksek pazarl\u0131k g\u00fcc\u00fc, yat\u0131r\u0131mc\u0131lar a\u00e7\u0131s\u0131ndan daha fazla cazibe, forma ve lisansl\u0131 \u00fcr\u00fcn sat\u0131\u015flar\u0131nda b\u00fcy\u00fcme, kombine ve bilet gelirlerinde art\u0131\u015f ve dijital i\u00e7eriklerin daha y\u00fcksek de\u011fer kazanmas\u0131<\/strong> anlam\u0131na geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">StageUp\u2019\u0131n Football Sponsor 360 analizine g\u00f6re, Serie A kul\u00fcplerinin sponsorluk varl\u0131klar\u0131n\u0131 daha etkin de\u011ferlendirmesi halinde \u0130talya pazar\u0131nda <strong>60 milyon euronun \u00fczerinde ilave sponsorluk geliri<\/strong> yarat\u0131labilece\u011fi tahmin ediliyor. Bu rakam, ligin mevcut sponsorluk gelirlerinin yakla\u015f\u0131k y\u00fczde 10\u2019una kar\u015f\u0131l\u0131k geliyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Serie A\u2019n\u0131n en fazla taraftara sahip 10 kul\u00fcb\u00fc<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>S\u0131ra<\/th><th>Kul\u00fcp<\/th><th>Taraftar<\/th><th>De\u011fi\u015fim<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td>Juventus<\/td><td>7,741 milyon<\/td><td>-%1,6<\/td><\/tr><tr><td>2<\/td><td>Inter<\/td><td>4,275 milyon<\/td><td>+%2,3<\/td><\/tr><tr><td>3<\/td><td>Milan<\/td><td>3,976 milyon<\/td><td>+%4,2<\/td><\/tr><tr><td>4<\/td><td>Napoli<\/td><td>3,079 milyon<\/td><td>+%1,4<\/td><\/tr><tr><td>5<\/td><td>Roma<\/td><td>1,790 milyon<\/td><td>-%0,7<\/td><\/tr><tr><td>6<\/td><td>Fiorentina<\/td><td>655 bin<\/td><td>-%6,6<\/td><\/tr><tr><td>7<\/td><td>Cagliari<\/td><td>642 bin<\/td><td>+%10,1<\/td><\/tr><tr><td>8<\/td><td>Lazio<\/td><td>633 bin<\/td><td>-%2,5<\/td><\/tr><tr><td>9<\/td><td>Atalanta<\/td><td>419 bin<\/td><td>+%0,9<\/td><\/tr><tr><td>10<\/td><td>Torino<\/td><td>415 bin<\/td><td>+%1,5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6ne \u00e7\u0131kan sonu\u00e7:<\/strong> Serie A&#8217;n\u0131n toplam taraftar havuzu b\u00fcy\u00fck \u00f6l\u00e7\u00fcde istikrarl\u0131 kal\u0131rken, taraftar ekonomisindeki b\u00fcy\u00fcmenin \u00f6nemli b\u00f6l\u00fcm\u00fc art\u0131k yaln\u0131zca Juventus, Inter, Milan gibi geleneksel devlerden de\u011fil, daha k\u00fc\u00e7\u00fck kul\u00fcplerin yaratt\u0131\u011f\u0131 sportif hik\u00e2yeler, marka projeleri ve yerel kimliklerden geliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130talya Serie A\u2019da 2025\/26 sezonunda kul\u00fcpleri destekleyen taraftar say\u0131s\u0131 25,6 milyon olarak \u00f6l\u00e7\u00fcld\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":1415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[271],"class_list":["post-3957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tepe","tag-serie-a"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/pallone-serie-a-202627-1024x682-1.webp",1024,682,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/pallone-serie-a-202627-1024x682-1-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/pallone-serie-a-202627-1024x682-1-300x200.webp",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/pallone-serie-a-202627-1024x682-1-768x512.webp",768,512,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/pallone-serie-a-202627-1024x682-1.webp",1024,682,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/pallone-serie-a-202627-1024x682-1.webp",1024,682,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/pallone-serie-a-202627-1024x682-1.webp",1024,682,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"\u0130talya Serie A\u2019da 2025\/26 sezonunda kul\u00fcpleri destekleyen taraftar say\u0131s\u0131 25,6 milyon olarak \u00f6l\u00e7\u00fcld\u00fc.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3957"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3957\/revisions"}],"predecessor-version":[{"id":3958,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3957\/revisions\/3958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/1415"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}